Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the most innovative pop-up ideas yet, upon entering the store and exploring the installation, the space observes guests body language and translates it into a musical track. This is then complemented with the rhythm of the person’s heart to create the final track to download, know as MeMix.     This all comes with Sony’s vision of deep consumer as “technology and music, when combined, can deliver the unique experience.” To complement what is possibly

The Inditex brand has created a two-floor pop-up shop in the Japanese capital, created only for online purchases. Upon entering the 800-meter square pop-up in Roppongi Hills shopping mall, clients have access to a QR code system that allows them to use exclusive options on Zara's app. This most importantly lets them select the right size garment chosen instore, and to have the option to buy it from the platform or at the cashier.     So, why make a physical store if buyers can instead shop directly online? The pop-up shop gives the possibility to look at the product, feel it, and try it

  Tomas Maier has opened his first pop-up store in L.A. to showcase a selection of men's and women's ready-to-wear pieces, accessories, and swimwear. The 3,300 square foot location has been transformed into a 1960's futuristic dream inspired by Ed Ruscha's iconic images of the Sunset Strip. The idea of creating a pop-up and making it happen in Los Angeles has to do with a variety of different reasons. First, and most importantly, the designer mentioned that "pop-ups have become part of the retail landscape and a good way to test a market." Bringing the event to this city, in particular, was due

Ekoplaza, an eco-supermarket chain from the Netherlands, released the world's first plastic-free pop-up. Ekoplaza LAB lopened next to the Jan Pieter Heijestraat store of Ekoplaza in Amsterdam (the Netherlands). It offers 680 products wrapped in paper, cardboard, and other ecological alternatives certification.  The products are organic meat, rice, sauces, cheese and dairy, fruits and vegetables. // Reducing pollution in the oceans Frans Timmermans, the European Commission's vice president, told reporters in January 2018: "If we do not do anything about it, in 50 years, we will have more plastic than fish in the oceans." Indeed, if we don't do something today to contrast waters' pollution,

Alfie Douglas opens its doors this weekend to an unmissable winter event. For two days, their newly opened flagship store at the Design Triangle in Shoreditch will welcome everyone to explore the brand's unique identity, and enjoy discounts up to 75% off.     Whether you're looking for the perfect seasonless accessories made in England, or just wanting to gain some inpiration, there is no doubt you will come out with something that will last longer than those dates.     This is just the start of a series of events Alfie Douglas is creating: there will be also interactive workshops classes coming up this year.

Things just got a little stranger in Barcelona. A secret pop-up store reveals itself in the heart of the city with no other news about what would take place in it. Netflix's biggest hit has dominated everyone's screen and now is coming to life with an opportunity that every fan could be actually part of.     The event will take place this Friday 19th of January 2018 from 12:00 till 21:00 and will go down to Saturday 20th of January 2018 and the following Sunday from 11:00 to 21:00 in Carrer de Buenaventura Muñoz, one of our Go-PopUp spaces.    Find Your Perfect Pop-Up

Car enthusiasts only have a defined period of time city to experience the new models first hand thanks to the pop-up format approach to the automobile sector.

London hosted the World’s first Netflix hotel last weekend, where guests paid for their stay by bingeing on their favourite TV shows. Isn’t it a fantsastic idea? On arrival, guests were handed a Samsung Galaxy S8 before beginning their stay in a suite inspired by Netflix most binge-worthy shows – Stranger Things, Orange Is the New Black, House of Cards, Pretty Little Liars, The Crown, Riverdale, Gilmore Girls, Narcos, Luke Cage, Iron Fist, Black Mirror, The OA, Better Call Saul, Unbreakable Kimmy Schmidt and new show GLOW. At the centre of the Bed 'N' Binge Retreat there was a luxury yurt playing some of

Atelier Nespresso, an ephemeral space that celebrates gastronomy, landed in Madrid with District 22. After having toured in cities like Barcelona, Lyon and Stockholm, #AtelierNespresso selected the Space 'Mood Serrano' to celebrate 4 exclusive dinners.   Michelin-starred chefs Erlantz Gorostiza, Francis Paniego, Paco Pérez and Ramon Freixa, were in charge of creating a menu to pay tribute to the city of Madrid and its coffee culture. The coffee itself had a prominent presence in each of the menus, demonstrating that the ingredient can be versatile in the kitchen.   District 22 paid tribute to the 21 districts of Madrid through a photographic exhibition, as well as various

Kenay Home, the home decor brand, launched Kenay LifeStyle, a brand that offers day-to-day products around lifestyle concept. To launch the new concept, Kenay opened on May 19th a pop-up store at the centre of Madrid. The pop-up store will be open until June 4th.   Kenay LifeStyle is characterised by its design, exclusivity and the importance given to details of its products. Between the products you can find in the ephemeral store, there are cosmetic products, women accessories, maternity accessories, toys for children or travel details, among others.   ¿Where? Velázquez Street, 36, Madrid ¿When?  May 19th -  June 4th More info: Facebook Kenay LifeStyle   Go—TakeALook!   Pictures from Kenay LifeStyle

¿Quién de acá es fan de los Beatles? Para aquellos fanáticos que aún no lo saben, el 1 de junio es el 50 aniversario del 'Sgt. Pepper's Lonely Hearts Club Band'. Para conmemorar la ocasión, los Beatles abrirán una pop-up store en su ciudad natal, Liverpool, Inglaterra.   Official Sgt Pepper Pop Up Shop Coming Soon! May 25th - June 11th. 1 Mathew Street, Liverpool #SgtPepper pic.twitter.com/hTEo7Hq89i — The Beatles (@thebeatles) 17 de mayo de 2017   La tienda temporal fue anunciada hace dos días en la cuenta oficial de Twitter de los Beatles, quienes anunciaron que su inauguración será el día 25 de Mayo. En la pop-up store

Nutella and coffee? Exciting as it sounds, the Nutella Café is the first stand-alone café devoted to Nutella. Located in Chicago’s Millennium Park, the Café will open on May 31 (13 days and counting!). As you can imagine, the main dishes in the Café feature Nutella as the protagonist. From the traditional ones, like Nutella Crêpes, to a Liege Waffle or Sandwich Cookies filled with Nutella, it is a sure bet that people will want to come back untilthey have tried them all! You can check out the full menu here. For the true fans, this café will not only have a Nutella-inspired menu but

Raise your hand if you are a Beatles fan! I bet there are many hands up in the air about now. For those of you that don't know this, the 1st of June is the 50th anniversary of the 'Sgt. Pepper's Lonely Hearts Club Band'. To commemorate the occasion, the Beatles are opening a pop-up shop in their hometown, Liverpool, England.   Official Sgt Pepper Pop Up Shop Coming Soon! May 25th - June 11th. 1 Mathew Street, Liverpool #SgtPepper pic.twitter.com/hTEo7Hq89i — The Beatles (@thebeatles) 17 de mayo de 2017   The temporary store was announced yesterday in the Beatles official Twitter account and will open

Chanel, la marca parisina de lujo, transforma la mansión privada de La Mistralée en Saint-Tropez en una boutique pop-up. Por octavo año consecutivo, la icónica marca Francesa se apodera de la residencia y crea una experiencia inmersiva para sus consumidores durante el verano en la costa azul.   Mademoiselle solía residir en Saint Tropez cada verano y le encantaba. Más tarde, el famoso diseñador de la casa francesa, Karl Lagerfeld, eligió la ciudad como la ubicación predilecta para la Colección Crucero de la marca en el 2011 y desde entonces la marca ha regresado todos los años. Este año, la boutique efímera estará abierta desde el 22 de

It's not the first year that Chanel, the luxury brand, transforms the private mansion of La Mistralée in Saint-Tropez into a pop-up store. For the 8th year, the French fashion icon has taken up the residence and created an immersive experience for consumers during summer time in Côte d'Azur region. Mademoiselle herself used to reside in Saint-Tropez every summer and loved it. Karl Lagerfeld then picked the city for the venue for the brand's cruise collection for 2011 and has returned annually ever since. This year, the ephemeral boutique will be open from April 22 to October 2nd. In July and August, the company

Those who know Tesla, are aware that it is not just another automobile company. The company was founded by a group of engineers from Silicon Valley with the goal of creating electrical and affordable cars to accelerate the world's transition to sustainable energy. Their mission is no small feat, beyond making cars, they want to change the world. To achieve this, the brand gives special importance to technology, design and innovation. A few days ago the Automobile Barcelona Motorshow started, and it and it will be in the city until May 21st, taking place at Montjuïc Venue of Fira de Barcelona.

This Monday, Ikea announced the opening of "Ikea Temporary" in the centre of Madrid. The store concept aims to test a new shopping experience for its customers where they can have fun, learn and interact with the brand.

El pasado fin de semana Londres acogió el primer hotel pop-up de Netflix, donde los seriéfilos tuvieron la oportunidad de dormir en una estancia dedicada a sus series preferidas ¿No es una idea fantástica? A su llegada, los clientes recibían un Samsung Galaxy S8 antes de comenzar su estancia en una suite inspirada en las series con más éxito de Netflix - Stranger Things, Orange is the New Black, House of Cards, Pretty Little Liars, The Crown, Riverdale, Las chicas Gilmore, Narcos, Luke Cage, Iron Fist, Black Mirror, The OA, Better Call Saul, Unbreakable Kimmy Schmidt y nuevo show GLOW. El alojamiento