Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store.  Right now, temperatures outside are breaking records, in Europe, only last week there was a heatwave, so it is very difficult thinking about Christmas when the only thing we have in mind is our upcoming summer vacation.   However, we have roughly 4 months to go to the “Most wonderful time of the year” and if you work in retail you know the Holiday Season is for most brands and sectors one of

Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field.   Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it with a physical location such as a store, a warehouse or a container; but what if nature were to be the setting to hold an unforgettable pop-up experience? This is exactly what Fast Forward Event, the creative agency behind the project, must have thought when organizing this event. For the brand Come a casa, specialized in Italian products such as pasta, the creative team had the idea to use a field of wheat

At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our team has gathered just a few of our favourites!     The crystal cube in the very-frequented Diagonal Shopping Center in Barcelona This pop-up cube is can be found in one of Barcelona’s most visited malls. Its a unique innovative format complements perfectly with a variety of pop-up store ideas that can take place inside. Read more about it here.       A showroom  store near Bastille in Paris The pop-up spot is located in a street connecting

Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what’s essential to make your pop-up store recognizable in front of the perfect audience.   Choose a bold concept The topic of your pop-up store is the place where everything else will come out from. Once you defined it, the rest of the steps that are taken afterward will rely on it almost completely. Let this be a concept that is innovative, exciting and that allows for customer engagement, where everyone leaves it with an urge to keep track of what your brand is

Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s top designs and game machines for visitors to enjoy. Clients saw the latest on Adidas’ innovation and took part in the fun and exclusive features only found in this shop. 7. Ikea’s Pop-Up Stores for its 20th anniversary in Spain For a week, Ikea hold a satisfying experience with a two-floors pop-up store in Madrid and Barcelona! Exclusive products paid tribute to the Swedish tradition and carried a sort of nostalgia feeling. The event also

From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year.   Retail spaces become media spaces and they are data-driven Stores are not only a point-of-sale but also points of experience becoming marketing campaigns of their own. This aspect makes them both functional and emotional points, with a gap no longer existent between the online and offline experience. Since they are a rather holistic centre of the brand’s identity, they are too data-driven. This means that they a resourceful case study for the brand where the information collected can determine things such as product

Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and shopping malls. In those stores, customers can try Amazon products such as Fire Tablets, Kindle E-Readers, Echo Smart Speakers and Amazon services like Prime Video, Audible and Kindle Unlimited.   Testing New Markets with Pop-Up Stores Pop-up stores are the forefront when it comes to testing new markets, products or retail concepts with a low financial risk for brands and retailers of all shapes and sizes. The gained learnings and experiences within pop-up

Gwyneth Paltrow’s lifestyle shop arrived in London back in September as a pop-up, now after its grand success, it will stay in the city for long-term. The store located in Notting Hill is stocked with health supplements, skin care products, homeware, clothing and accessories - all curated under the fresh style of the Goop.     During a study done in July of last year, the company was estimated to worth $250 million, while in that time only having one permanent shop in LA, and a few pop-up shops around the United States. It was also not a surprise that its first international brick

  For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid. The event put in display more than 100 textile and industrial design brands, that share in common design excellence, craftsmanship and sustainability. It focuses most importantly on emerging local brands that provide an authentic experience to visitors trying to find different presents.     “We look at emerging brands and new designers with great potential and we give them the opportunity to have direct access to the final customer through our flagship of C / Palma and, in the imminent future, in other spaces managed by

Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the most innovative pop-up ideas yet, upon entering the store and exploring the installation, the space observes guests body language and translates it into a musical track. This is then complemented with the rhythm of the person’s heart to create the final track to download, know as MeMix.     This all comes with Sony’s vision of deep consumer as “technology and music, when combined, can deliver the unique experience.” To complement what is possibly

The Inditex brand has created a two-floor pop-up shop in the Japanese capital, created only for online purchases. Upon entering the 800-meter square pop-up in Roppongi Hills shopping mall, clients have access to a QR code system that allows them to use exclusive options on Zara's app. This most importantly lets them select the right size garment chosen instore, and to have the option to buy it from the platform or at the cashier.     So, why make a physical store if buyers can instead shop directly online? The pop-up shop gives the possibility to look at the product, feel it, and try it

  Tomas Maier has opened his first pop-up store in L.A. to showcase a selection of men's and women's ready-to-wear pieces, accessories, and swimwear. The 3,300 square foot location has been transformed into a 1960's futuristic dream inspired by Ed Ruscha's iconic images of the Sunset Strip. The idea of creating a pop-up and making it happen in Los Angeles has to do with a variety of different reasons. First, and most importantly, the designer mentioned that "pop-ups have become part of the retail landscape and a good way to test a market." Bringing the event to this city, in particular, was due

Ekoplaza, an eco-supermarket chain from the Netherlands, released the world's first plastic-free pop-up. Ekoplaza LAB lopened next to the Jan Pieter Heijestraat store of Ekoplaza in Amsterdam (the Netherlands). It offers 680 products wrapped in paper, cardboard, and other ecological alternatives certification.  The products are organic meat, rice, sauces, cheese and dairy, fruits and vegetables. // Reducing pollution in the oceans Frans Timmermans, the European Commission's vice president, told reporters in January 2018: "If we do not do anything about it, in 50 years, we will have more plastic than fish in the oceans." Indeed, if we don't do something today to contrast waters' pollution,

Alfie Douglas opens its doors this weekend to an unmissable winter event. For two days, their newly opened flagship store at the Design Triangle in Shoreditch will welcome everyone to explore the brand's unique identity, and enjoy discounts up to 75% off.     Whether you're looking for the perfect seasonless accessories made in England, or just wanting to gain some inpiration, there is no doubt you will come out with something that will last longer than those dates.     This is just the start of a series of events Alfie Douglas is creating: there will be also interactive workshops classes coming up this year.

Things just got a little stranger in Barcelona. A secret pop-up store reveals itself in the heart of the city with no other news about what would take place in it. Netflix's biggest hit has dominated everyone's screen and now is coming to life with an opportunity that every fan could be actually part of.     The event will take place this Friday 19th of January 2018 from 12:00 till 21:00 and will go down to Saturday 20th of January 2018 and the following Sunday from 11:00 to 21:00 in Carrer de Buenaventura Muñoz, one of our Go-PopUp spaces.    Find Your Perfect Pop-Up

Car enthusiasts only have a defined period of time city to experience the new models first hand thanks to the pop-up format approach to the automobile sector.

London hosted the World’s first Netflix hotel last weekend, where guests paid for their stay by bingeing on their favourite TV shows. Isn’t it a fantsastic idea? On arrival, guests were handed a Samsung Galaxy S8 before beginning their stay in a suite inspired by Netflix most binge-worthy shows – Stranger Things, Orange Is the New Black, House of Cards, Pretty Little Liars, The Crown, Riverdale, Gilmore Girls, Narcos, Luke Cage, Iron Fist, Black Mirror, The OA, Better Call Saul, Unbreakable Kimmy Schmidt and new show GLOW. At the centre of the Bed 'N' Binge Retreat there was a luxury yurt playing some of

Atelier Nespresso, an ephemeral space that celebrates gastronomy, landed in Madrid with District 22. After having toured in cities like Barcelona, Lyon and Stockholm, #AtelierNespresso selected the Space 'Mood Serrano' to celebrate 4 exclusive dinners.   Michelin-starred chefs Erlantz Gorostiza, Francis Paniego, Paco Pérez and Ramon Freixa, were in charge of creating a menu to pay tribute to the city of Madrid and its coffee culture. The coffee itself had a prominent presence in each of the menus, demonstrating that the ingredient can be versatile in the kitchen.   District 22 paid tribute to the 21 districts of Madrid through a photographic exhibition, as well as various