Pop-Up on the road, Birkenstock Box arrives in NY
This July, Birkenstock embarked on a new project: a series of global pop-up stores, beginning in Germany (at Berlin’s Bikini store) and now travelling around the United States.
The pop-up concept, called Birkenstock Box, is a shipping container redesigned by the architectural firm Gonzalez Haase to function as a mobile store that will move around the globe.
The container sits just outside, made of chrome metal and glass with a cork-lined interior display. As Murkudis says: “It is quite impressive and courageous for a brand like Birkenstock to try something entirely new—not only on an aesthetic level but also with a vision. It’s a one-of-a-kind project that involves so many talented people who created an answer to all these boring brand displays you normally find at department or concept stores—and I see many of them when I’m traveling.”
If you want to visit this amazing pop-up store concept, stay tuned to Birkenstock Instagram page or the hashtag #birkenstockbox!