ARKET to launch a flagship in London and an e-commerce site
Arket, H&M Group seventh brand, officially launches tomorrow (August 25) with a flagship store in London and will start trading online in 18 European countries, with additional stores to follow in Brussels, Copenhagen and Munich. Arket means ‘sheet of paper’ in Swedish and its focus will be on sustainability, durability, and quality so you can expect simple, timeless and functional designs. The new Swedish brand has been raising consumer awareness since March, when it first began sharing images on its Instagram account. “Instagram has provided social media marketers with a highly engaging platform where fans engage and react to authenticity above all else,”
ARKET to launch a flagship in London and an e-commerce site
Arket, H&M Group seventh brand, officially launches tomorrow (August 25) with a flagship store in London and will start trading online in 18 European countries, with additional stores to follow in Brussels, Copenhagen and Munich. Arket means ‘sheet of paper’ in Swedish and its focus will be on sustainability, durability, and quality so you can expect simple, timeless and functional designs. The new Swedish brand has been raising consumer awareness since March, when it first began sharing images on its Instagram account. “Instagram has provided social media marketers with a highly engaging platform where fans engage and react to authenticity above all else,”
‘Stranger Things’ themed Pop-Up bar
If you need something to hold you over until the Stranger Things season two release Oct. 27, start planning a weekend getaway to Chicago. The Upside Down, a Chicago pop-up bar that's inspired by the show, features everything from the classic wall of lights to drinks inspired by the show and its characters. Located in Logan Square, "The Upside Down" is flooded with show references and themed cocktails, including a slushie drink with a waffle in it called "Eleven's Eggo's". Other custom drinks on the menu include the "Demogorgun," the "Snack Pack," and "Coffee & Contemplation.", among others. Find the perfect pop-up space
‘Stranger Things’ themed Pop-Up bar
If you need something to hold you over until the Stranger Things season two release Oct. 27, start planning a weekend getaway to Chicago. The Upside Down, a Chicago pop-up bar that's inspired by the show, features everything from the classic wall of lights to drinks inspired by the show and its characters. Located in Logan Square, "The Upside Down" is flooded with show references and themed cocktails, including a slushie drink with a waffle in it called "Eleven's Eggo's". Other custom drinks on the menu include the "Demogorgun," the "Snack Pack," and "Coffee & Contemplation.", among others. Find the perfect pop-up space
Pop-Up on the road, Birkenstock Box arrives in NY
This July, Birkenstock embarked on a new project: a series of global pop-up stores, beginning in Germany (at Berlin’s Bikini store) and now travelling around the United States. The pop-up concept, called Birkenstock Box, is a shipping container redesigned by the architectural firm Gonzalez Haase to function as a mobile store that will move around the globe. Find the perfect pop-up space for your idea The container sits just outside, made of chrome metal and glass with a cork-lined interior display. As Murkudis says: “It is quite impressive and courageous for a brand like Birkenstock to try something entirely new—not only on an
Cheetos to open its first pop-up restaurant: ‘The Spotted Cheetah’
If you are a fanatic of Cheetos cheese taste, you’ll fall in love with the pop-up restaurant 'The Spotted Cheetah' in New York. Only for three days and with limited seats, those who visit the pop-up restaurant will receive a complete Cheetos menu: tomato soup, meatballs, sandwiches, nachos, chicken, tacos
Welcome to the Coco Café
Throughout this year, the Chanel’s Coco Café has been travelling around the world with a single objective: to launch the company's new beauty products. In these ephemeral shops, there is more than just coffee on offer. You can also discover all the beauty novelties of the French Maison. There’s also the opportunity to get a mini makeover, sample new fragrances, get temporary tattoos and more! Find the perfect pop-up space for your idea ¿Would you like to have a Coco Café in your city?
Welcome to the Coco Café
Throughout this year, the Chanel’s Coco Café has been travelling around the world with a single objective: to launch the company's new beauty products. In these ephemeral shops, there is more than just coffee on offer. You can also discover all the beauty novelties of the French Maison. There’s also the opportunity to get a mini makeover, sample new fragrances, get temporary tattoos and more! Find the perfect pop-up space for your idea ¿Would you like to have a Coco Café in your city?
Pop-Up on the road, Birkenstock Box arrives in NY
This July, Birkenstock embarked on a new project: a series of global pop-up stores, beginning in Germany (at Berlin’s Bikini store) and now travelling around the United States. The pop-up concept, called Birkenstock Box, is a shipping container redesigned by the architectural firm Gonzalez Haase to function as a mobile store that will move around the globe. Find the perfect pop-up space for your idea The container sits just outside, made of chrome metal and glass with a cork-lined interior display. As Murkudis says: “It is quite impressive and courageous for a brand like Birkenstock to try something entirely new—not only on an
Print your perfect couple in 3D in this pop-up store
Match.com, the dating website, has launched a new advertising campaign in London that seeks to show women their potential partners, available on their platform. The campaign consists of a pop-up shop that will feature 3D-printed miniature figures of seven singles chosen in Match. The pop-up store, called Model Males, will be located in Marylebone until August 4. You will have several copies of each single printed in 3D, packaged as dolls, with contact information and a brief biography of the candidate in question. Visitors to the store will be greeted with a glass of prosecco, and will be able to read the
Print your perfect couple in 3D in this pop-up store
Match.com, the dating website, has launched a new advertising campaign in London that seeks to show women their potential partners, available on their platform. The campaign consists of a pop-up shop that will feature 3D-printed miniature figures of seven singles chosen in Match. The pop-up store, called Model Males, will be located in Marylebone until August 4. You will have several copies of each single printed in 3D, packaged as dolls, with contact information and a brief biography of the candidate in question. Visitors to the store will be greeted with a glass of prosecco, and will be able to read the
Dior’s first ever Australian pop-up store
Dior is celebrating seventy years since the fashion house was born. To coincide with the world-first exhibition ‘The House Of Dior: Seventy Years Of Haute Couture’, David Jones is hosting the french label's first pop-up store in Australia. The exclusive pop up store will showcase Dior's A/W'17 ready-to-wear collection in David Jones' iconic Elizabeth Street and Bourke Street stores. The series of Dior pop-ups coincides with the opening of the National Gallery of Victoria's exhibition: ‘The House of Dior: Seventy Years of Haute Couture’. Opening on August 9, the pop up will offer an exclusive opportunity for Dior lovers to pick up
Dior’s first ever Australian pop-up store
Dior is celebrating seventy years since the fashion house was born. To coincide with the world-first exhibition ‘The House Of Dior: Seventy Years Of Haute Couture’, David Jones is hosting the french label's first pop-up store in Australia. The exclusive pop up store will showcase Dior's A/W'17 ready-to-wear collection in David Jones' iconic Elizabeth Street and Bourke Street stores. The series of Dior pop-ups coincides with the opening of the National Gallery of Victoria's exhibition: ‘The House of Dior: Seventy Years of Haute Couture’. Opening on August 9, the pop up will offer an exclusive opportunity for Dior lovers to pick up
Mallorca is hosting New Balance pop-up store
The US brand has opened a store in Mallorca Fashion Outlet Mall to offer its clothing of other seasons at lower prices for a limited period of time. Ephemeral stores serve to open up the market, try out new situations, present a specific product and retain loyalty to the brand's customers. These stores are powerful marketing tools that fit every budget. In the case of the pop-up store that New Balance has established in Mallorca, the objective is to sell surplus products. New Balance has already experimented with the pop-up format on other occasions, such as the ephemeral NB9 shop installed in Harajuku: Find
SEAT to create unique experience spaces in the center of Barcelona
SEAT now has a location for its new space in the centre of Barcelona. The carmaker is going to open a unique concept at the corner of Paseo de Gracia and Avenida de Diagonal, at the intersection of the city’s two major arteries, aimed at becoming a benchmark in Barcelona’s cultural life and giving visitors insights into an innovative brand experience. SEAT’s new multidisciplinary space in Barcelona will be created with the clear mission of becoming fully integrated into the city’s cultural and economic life and aspires to be a meeting point for the city’s new trends and talent. It will feature