5 tips to manage a complex project: the Smile Direct Club’s case
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking…
News about upgraded functionalities
We have been quiet, and it’s because we have been working on something, just for you: news about some upgraded functionalities! Go—PopUp has upgraded some functionalities! Our aim has always…
SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in…
Go–PopUp 2020’s milestones
Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish…
Go–PopUp signs a partnership with Americanoize
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About…
Go–PopUp sign a collaboration with La Devanture
Go—PopUp and La Devanture, are happy to announce their partnership. Go–PopUp aims to continue growing its presence in Europe and to be able to support their clients both locally, in…
Hand picked: 5 top locations to pop-up in Paris
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to…
An online pop-up: Guayusa company
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on…
Looking at the future: the holiday season and pop-ups
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies…
The 2.0 Bergamotte pop-up in Berlin
BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to…
KAPTEN & SON POP-UP IN AMSTERDAM
Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with…
THE YEAR 2019 OF GO– POPUP!
“We know that time passes constantly and that there is no one day when everything suddenly changes, but humans need milestones to recapitulate and make plans. We are at that…
POP-UP AS A RECRUITING STRATEGY
While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we…
FROM INSTAGRAM TO POP-UP STORE
Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores…
The best neighbourhoods in Paris for your pop-up store
Paris is one of the major European cities. It has a total of 2.1 million inhabitants (Jan. 2019) and an average of 40 million tourists per year. That is a…
How pop-ups can be an integrating part of a complete urban planning.
We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these…
Beauty market grows strong and uses pop-up in its strategy
The concept of wellness has changed over time. It is no longer connected to the mere idea of being healthy but includes other core areas of our life: mental, emotional,…
LAMY opens its first Pop-up in Berlin!
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY,…
How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!
Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store. …
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field. Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it…