Valentino sport-themed pop-up shops around the world
The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, resented in May.
The interiors are inspired by chic gyms, and training spaces.The limited-edition items will all be marked with a new logo, “VLTN,” which was inspired by old Valentino logos in the ’80s and ’90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits. Here is a sneak peek of the Resort 2018 collection:
In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort 2018 collection at exclsuive shopping malls.