Adidas created a unique Pop-Up Store in the centre of Barcelona: Adidas EQT gaming room. The aim was to launch the new models of EQT sneakers.


We provided a prime location, in just two days: turning the concept into a real story.  Adidas and their agency were very please with the options we proposed to them. And finally, they decided on the A+ location at Rambla de Cataluña in the centre of Barcelona.  We were satisfied to have helped them through our personalised service while empowering their idea to become tangible.


It has been a pleasure to work with Go—PopUp, not only for the personal treatment, very friendly and pro-active. Especially for their capacity of answering my requests at any time of day and for an excellent professional job. They found a perfect space for our event in a record time. Both the agency and the customers were delighted. It was a pleasure and we are sure that we will work together again.”



The Adidas EQT gaming room is just one example of how concepts transform into reality! Pop-Up formats have no limits!

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