The 1,000 square meters pop-up space is divided into two floors, where clients can experience the company in a different way.
For Black Friday and Cyber Monday, Amazon brings its top brands such as L’Oreal, PlayStation, iRobot, Estrella Galicia and Philips…to a classical store format. Going in hand with the business’ online identity, instead of price tags, there is a “Smile Code” that visitors can scan and learn more about the product in the Amazon app. This half physical, half online experience gives customers a complete purchase experience, where they can get a better sense of the items they are interested in, and be more informed about them.
In this seven-day event, there will be 18,000 sales, which include Daily Offers, and Flash Offers that only last a few hours.
An innovative pop-up idea that comes at the perfect time for Christmas shopping, that surely can’t be missed in Madrid.