How-To Guide: Legal Questions Regarding Your Pop-Up Store
Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact,…
How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the…
5 Berlin Food & Fashion Pop-Ups in April
by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky – try to bring the best pop-ups to our readers!…
How-To Guide: Success Story Pop-Up Store – Goals and Benefits
Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a…
Flower Power at & Other Stories
Spring is finally here and the Swedish fashion retailer & Other Stories surprises us with a flowery cooperation: Together with the Berlin-based florist Marsano Blumen they transformed the & Other…
Design from London, Made in Japan, Pop-Up in Berlin
The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate…
POPUP-NOW – Fashion, Street Food & Lifestyle in Düsseldorf
Bereits zum zweiten Mal öffnet das Mode- und Lifestyle Event wieder seine Pforten und lädt unter dem Motto »DISCOVER.CONNECT.SHOP« auf dem Platz der Ideen 1 in Kooperation mit GREY Germany…
Philipp lets his Loft to Jamie Oliver
by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp’s space The Berlin Loft has seen but a few celebrities walk its…
How-To Guide: Renting A Store Area: Success Story Pop-Up Shop
Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense,…
How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona,…
MAGE MAG – About The Magic Of Art
MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio…
Clever Pop-Up Solutions: Box at Work
by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza. They deliver. You pack. They store. Pop-up creators…
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch…
5 Berlin Food & Fashion Pop-Ups in March
by Katja Feldmeier Spring brings the rain and every season has an end — only the wurst has two. But seriously, here are five top-notch food and fashion pop-ups, you…
JAGUAR POP-UP ROADSHOW
Two brands, ten pop-ups, five cities. The Jaguar pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The…
Jaguar Pop-Up Roadshow
Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and…
Kanye, Drake, Gwyneth: Celebrity Pop-Ups Everywhere
As pop-up experts we’re constantly looking for new trends within the creative retail and marketing scene. The latest discovery? Celebrity pop-ups everywhere! Here are some observations of the business they…
The Kerbholz Pop-Up Shop Berlin
by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up…
Pop-Up Logistik mit Box at Work
von Katja Feldmeier Box at work ist der neue on demand Lager- und Logistik-Service für die Großstadt. Einfacher als Pizza bestellen. Sie liefern. Du packst. Sie holen’s ab. Für alle…
Pop Into: Amsterdam
by Katja Feldmeier Travel. But this time, put away your guidebook, seek out those truly unique and memorable experiences. Pop-ups can be exactly that. Temporary in nature pop-up hotels, stores and…