We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year’s edition started on the 8th of January and lasted ten days. The concept wasDonar sangre es otra película, (literally translated “Donating blood is another movie”), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia).

//Involving the community

The latest edition kicked off intending to recover blood reserves, which decreased by 25% during the holiday season. Furthermore, due to the pandemic’s exceptional situation and the rescheduling of delayed interventions and treatments, there is need for help, even more. In Catalonia, there is blood for the next five days while the aim is to have enough reserve to cover ten days.

People interested in donating blood could reserve the slot on a website, as they were booking a ticket to the movies. Guaranteeing safety measures and an organise experience, somewhat scary for some. Volunteers were welcomed with a red carpet and received popcorn. Also, volunteers received a photo as a souvenir, with mythical phrases from films adapted to the donation.

//Pop-ups serving a purpose

Over the last year, pop-ups have boomed again, in retail but also across industries.

Due to the challenges brought by the pandemic challenges, pop-ups have come around as a flexible solution solving several problems simultaneously. 

Especially during the lockdown, pop-ups supported the community, providing essential goods or services.

– POP-UP FOOD PANTRY: were launched to support communities and neighbourhoods to have closer access to food and goods;

POP-UP CLINIC: due to the sudden need for more facilities dedicated to the healthcare sector, pop-up covid hospitals were launched. And pop-ups were also used as covid test solutions. Or a free vision pop-up clinic in Bangladesh.

POP-UPS MUSEUM: in the aftermaths of the protests that shook the USA last year, there was the need to explore what happened. A pop-up was a flexible solution to showcase the peaceful protest. 

POP-UP LIBRARY: ephemeral solutions to support minorities, such as black women writers.

Just as the latest Success Story: our 2021 first pop-up, the Blood Bank. No matter the reason, the concept, or the purpose, pop-ups are as flexible as you want them to be!


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