5 tips to manage a complex project: the Smile Direct Club’s case
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking into new markets with complex pop-up projects. That’s what we have confirmed while working closely with SmileDirectClub, a teledentistry company from Tennessee (US). Despite being digital native, the company is now trying to connect physically with audiences also in European countries. And pop-up stores happened to be the smartest solution to address the company’s needs. Based on our experience, here’s 5 tips to keep in mind if you’re about to manage an
The Cube: a premium pop-up space
Among all the locations you can browse at Go—PopUp, there’s a Cube, and it’s a premium pop-up space. Sounds intriguing? Keep on reading and activate your imagination. Your next pop-up experience may happen just there! Cool pop-up venues and where to find them Small and quite spectacular. That’s how we would define The Cube, a 16m2 squared space conceived for pop-up experiences. The location is part of a pioneering project in Spain and it’s now placed at Diagonal Mar, one of Barcelona’s biggest shopping centers. The best part of The Cube is definitely its versatility. Whether you’re a brand, an entrepreneur or an