Jaguar Pop-Up Roadshow
Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany's big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The two stars of the tour: the new Jaguar model F-PACE and the Range Rover Evoque Convertible, that will be showcased at ten exclusive temporary store locations, picked in cooperation with Go—PopUp. Everything will be embedded in an interactive store design that shows how upscale brand presentation is done well. In charge of the concept and the design was the creative agency VOSS+FISCHER. Discover Spaces photo © VOSS+FISCHER The Jaguar Innovation Lab Visitors of
JAGUAR POP-UP ROADSHOW
Two brands, ten pop-ups, five cities. The Jaguar pop-up roadshow will tour Germany's big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The two stars of the tour: the new Jaguar model F-PACE and the Range Rover Evoque Convertible, will be showcased at ten exclusive temporary store locations, picked in cooperation with Go—PopUp. Everything will be embedded in an interactive store design that shows how upscale brand presentation is done well. In charge of the concept and the design was the creative agency VOSS+FISCHER. photo © VOSS+FISCHER //The Jaguar Innovation Lab Visitors of the Jaguar innovation lab can
multimono Pop-Up Store Heilbronn
A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of the creative collective, who initiated the project, writes for Go—PopUp about the success of the multimono pop-ups store. Discover Spaces Since the foundation of Complex23 in 2012 in Heilbronn, Sandra Miassar and Wolfgang Egewardt have been realizing projects at the complex' Off Space. Currently the Complex23 is made out of the Café & Bar, the multimono store, the Triangle exhibition space and the RizzeRazze tattoo and creative workshop. In addition to the usual
Kanye, Drake, Gwyneth: Celebrity Pop-Ups Everywhere
As pop-up experts we're constantly looking for new trends within the creative retail and marketing scene. The latest discovery? Celebrity pop-ups everywhere! Here are some observations of the business they call pop-up. #1 Big News Coming Up Usually a celeb popping up means there's a next big thing in the pipeline. With less than two weeks till Drake's fourth studio effort »Views From The 6« drops, Drizzy is brought his "Views" to New York City for a pop-up shop on April 18. © hypebeast.com Kanye West »The Life of Pablo« pop-up opened in March and fans flocket to get exklusive merch of his new clothing line
The Kerbholz Pop-Up Shop Berlin
by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up in Cologne, Vienna and Berlin Friedrichshain, they will be occupying a cozy and minimalist space in Mitte, Berlin's hippest shopping area with streets full of designer stores. Their six-week-short pop-up functions as an offline retail test lab, a business card and a playing ground for their young brand. One of Kerbholz' founders, Nils Niendieker shared his reasons, why the pop-up is the perfect tool for an up and coming brand concept
Pop-Up Logistik mit Box at Work
von Katja Feldmeier Box at work ist der neue on demand Lager- und Logistik-Service für die Großstadt. Einfacher als Pizza bestellen. Sie liefern. Du packst. Sie holen's ab. Für alle Pop-Up Betreiber gibt es jetzt eine Lösung für die gängigen Logistik- und Lagerprobleme für ihre Ware. Jetzt Ladenflächen entdecken Mit Box at work ist Lagerung nicht mehr aufwendig oder kompliziert. Die Boxen werden direkt an die Tür geliefert. Der Kunde verpackt die Sachen und die Boxen werden abgeholt und in ein abgesichertes und ein temperiertes Lager gebracht. Sollte kurzfristig doch etwas benötigt werden, kann die Kiste innerhalb von 24 Stunden an den Kunden
Pop Into: Amsterdam
by Katja Feldmeier Travel. But this time, put away your guidebook, seek out those truly unique and memorable experiences. Pop-ups can be exactly that. Temporary in nature pop-up hotels, stores and restaurants are the perfect hideaways for the one-of-a-kind weekend trip. How about getting away for a few days? There is simply no better way to unwind and get some fresh perspective than traveling to an unknown destination or revisiting a city, you once fell in love with. Go—PopUp has inspired makers to open their first pop-ups across Europe. Time to visit these pop-up destinations and see what they've got in store for
Ingo is a great landlord. Ingo is smart. Be like Ingo.
by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular one is so close to our pop-up heart for his open mind, endless flexibility and amazing cooperation. Meet Ingo from Torstraße 161 - our landlord of the month. Discover Spaces 1. Ingo, your space at Torstraße 161 is one of our favorites. What makes it so special? This, you would have to ask the tenants, I'm not the one to say. It's probably something else for everybody anyway, since different people have different needs and
OY YEAH! An Oyster Pop-Up Bar!
People either love them or hate them, but be honest: have you ever tried oysters? Now it's your time because the OY Berlin gives you the opportunity to enjoy oysters, wine and hip-hop in a cozy atmosphere at the same time. OY is about "Not so Fine-dining, Fine-dining“ and pairs the sexy Berlin flair with the luxury product of an Oyster. All in all a contemporary oyster bar that perfectly fits in our space on Torstrasse 161. As a pop-up bar, for four weeks only… Discover Spaces They say less is more. With it's location fitting approximately 25 people, OY offers a small selection
Designed in London, Made in Japan, Pop-Up in Berlin
Das Londoner Eyewear Label Archibald Optics wagt den Sprung über den Ärmelkanal und eröffnet seinen ersten Pop-Up Store in der Brunnenstraße 195 in Berlin Mitte. Mit dem Opening wird auch der zeitgleiche Markteintritt in Deutschland gefeiert. Nun haben auch wir endlich die Chance, noch bevor der Frühling richtig loslegt, unser neues, handgefertigtes Japanische Designerstück auszusuchen! Jetzt Ladenflächen entdecken Japanische Handwerkskunst trifft modernes Design Bei Archibald Optics trifft die Ästhetik der Londoner Avantgarde auf meisterliche Handwerkskunst aus Fukui, Japan. Die Gestelle werden dort in 200 Arbeitsschritten gefertigt und bestehen aus hochwertigem regionalen Acetat oder Titanium. Auch die Gläser stammen aus einer örtlichen Brillenglasmanufaktur. Noch vor