5 Biggest Pop-Up Retail and Event Marketing Trends in 2019
From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year. Retail spaces become media spaces and they are data-driven Stores are not only a point-of-sale but also points of experience becoming marketing campaigns of their own. This aspect makes them both functional and emotional points, with a gap no longer existent between the online and offline experience. Since they are a rather holistic centre of the brand’s identity, they are too data-driven. This means that they a resourceful case study for the brand where the information collected can determine things such as product
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Donuts Long-Term Pop-Up Store at Príncipe Pío in Madrid
After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually led
The Pop-Up season just started – be ready by updating your space booking calendar
Learn the variety of ways to use and update the calendar for your spaces featured in Go—PopUp. The use of the calendar allows generating a much more agile workflow since it can block the dates in which the space is already booked. This way, the tenant will be able to know if the space is available and proceed with the booking. You can update the calendar in two ways: manually or synchronizing with iCal. If you have published your space in our websites, you can synchronize the calendar of our platform with the rest of the calendars you use, in order
Go—PopUp brings Donuts to Príncipe Pío in Madrid with a store open today!
In celebration of international doughnuts day we are happy to announce our second work with the brand, after opening its first permanent store, ‘Oh My Donuts’, in Barcelona at the end of last year. This event will get sweeter every time, as clients experiment with different toppings while personalizing their doughnut of choice, and try for the very first time the Donuts ice cream! With this store, we have created a huge buzz already, being featured in Elle, Time Out, Madrid Secreto, Cosmopolitan and inforetail. If we find ourselves in Madrid, which is hopefully soon, it will be a stop we will
Kaotiko’s Premium Pop-Up Store at intu Puerto Venecia
intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120 m². Kaotiko began its fantastic journey in 1999 with a very clear mission: to bring fashion to the street. It has established itself in the Spanish market as a benchmark for urban fashion and street style, going from spontaneity to the maturity of a brand with its own style that in 2017 achieved more than 12 million euros revenue. Since its inception, Kaotiko is still committed to a local textile