The new phygital era of shopping malls
We all know how much retailers from all around the world are now accelerating plans to adapt to a new, post-pandemic reality. It's time for a new phygital era of shopping malls, where phygital means a perfect match between the physical and digital experience. Shopping malls need to reconsider their spaces, turning into a thriving community where people will live, work, play, and eat. A place that goes beyond our parents' idea of shopping mall, that offers both valuable experiences and shopping opportunities. It's all about reinventing The added value of shopping malls need to be experiential. 68% of consumers expect
4 crazy spaces you can rent in Barcelona
Sometimes you just need that space. The "wow" one. Either because you need to impress your guests, or unveil a secret company event. We're going to show you 4 of the craziest spaces you can rent in Barcelona: no matter which kind of action you're going to launch, there's something magic about these venues that will definitely ensure your event's success. VIP's style in a luxury gulet boat Disclose the purest essence of the Mediterranean by sailing away in this 25 meters long wooden boat. Equipped with a bar counter, bathrooms, terrace and sofas, tables and a sound system, this special
That provocative pop-up restaurant in Madrid
To rent central locations in busy cities and offer surprising experiences: this is the case of Lamucca's first pop-up restaurant, located on the iconic Paseo de Recoletos in Madrid. Ding Dong, as it is called, is an example of ephemeral architecture and marketing applied to the food and drink sector, something that does not seem to be so common (yet). In this pop-up restaurant customers will be able to appreciate a very special interpretation of the classics – and not so classics – of international street food. But what conquers the most is the attitude. Good vibes, sprinkled with some provocation,
5 amazing spaces for your pop-up shop in Berlin
Berlin is very well known for its lively shopping life. It is often called the paradise of shopping lovers, the place where you can find everything you need. That’s why it’s also very common to find fascinating pop-up stores from the most various brands. To help you make yours come true, we picked 5 wonderful spaces in Berlin for your next pop-up shop. Impress your guests at Torstrasse Located in the heart of the city, this is the perfect place to host company dinners, events, talks or pop-up shops in Berlin. It has a very large shop window that works great if