Do what you love and love what you do. A slogan that suits the three beautiful founders of the online magazine femtastics perfectly well. Katharina Charpian, Lisa van Houtem and Anna Weilberg created their own little safe haven in Hamburg, a 20 sqm studio, where they write the kind of interviews, portraits and capturing stories, that we would love to read, when buying Instyle or Glamour, yet are always disappointed.

After gaining experience in high fashion as well as in sportswear Bastian and Lena Genofeva launched their solo project.

With her special look, her Berlin sassy slang and her constant willful style Esther Perbandt is nothing if not distinctive. As seasons change in fashion, the designer stays true to her personal style and lives up to it with all the trimmings,

WOLFF Apparel is the online destination for style rebels. It is a Berlin based online shop which sole purpose is to scour the globe and provide you with the illest brands and pieces to aid you in the process of building a unique wardrobe.

There is something exclusively intriguing about attending a private shoe pop up sale @Circle Culture Gallery in Hamburg. Together with Go—PopUp, the artisanal Italien shoe brand SCAROSSO recently created a unique pop up experience for their customers, offering to see and try their limited edition collection first hand. We seized the moment to talk to SCAROSSO retail manager Miriam Bergmann, asking her 7 questions about the brand's successful and inspiring pop up experience.

The upcoming Gallery Weekend in Berlin promises fantastic exhibitions, design and performances. Making the choice for Berliners and Berlin visitors even harder: Which party, cultural event, festival, food market or pop up to attend?? Don’t worry, ASK HELMUT!

In cooperation with Deutsche Bahn we are offering a special Pop-Up Opportunity to startups. Deutsche Bahn organizes the startup pitch event Next Station on April 16th, looking for startups in the fields of m/e Commerce, retail and innovative services. The prize? An exclusive Pop-Up Store at Berlin Hauptbahnhof...

Johnny Depp once said: “Music touches us emotionally, where words alone can't.” — Oh Johnny, we couldn't agree more! Which is why we are happy that Pop-Ups today aren't just in retail stores, they're a great stage for any kind of kreative business and art. Schuyler Deerman explains how easy it is to discover and book musicians on his online marketplace Sidestage.

"I really can’t express how amazing the entire experience was for Pearly Wong." After showing at Mercedes-Benz Fashion Week Berlin the Malaysian Fashion Brand Pearly Wong opened a Pop-Up store at Quartier 206 Art & Fashion House located in the ♥ of Berlin.

Vibbo, the old application 'Segundamano', opened last November two ephemeral stores in Madrid and Barcelona's centers to facilitate transactions between individuals. Discover the Vibbo Point!  

Every Pop-Up is a live event in some ways. It is temporary, it is exclusive, it is exceptional. There are always going to be unexpected things that come up. Which is why we are very lucky to have been given the opportunity to talk to the event specialist Sandro Spiess from Eventbrite!

Tokyo comes down to Berlin in a unique Pop-Up Store Concept and there are a million reasons to be excited about this. We talked to Shinya Koide, creative mastermind behind Tokyoshowroom, about his Pop-Up Idea and what makes this a special experience for the Berlin Pop-Up People.

In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers? Melissa Gonzalez, retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Rockefeller and J.Hilburn, has the answer.

We all love Pop-Up Stores, that's for sure. Thilo Hertwig from the Box 16 Pop-Up Store in Berlin Mitte is one of them and there must be a reason when somebody like him is doing his second Pop-Up Store in Berlin in a row. He started at the Bikini Berlin Pop-Up Boxes and is now at Coup Space which he booked over PopUp Berlins Marketplace for Pop-Up Space. We talked to him about his Pop-Up Concept and the benefits of doing a Pop-Up Store.

Christmas is on the way and one of our lovely Pop-Up Spaces, the CAKE STUDIO BERLIN, will still have availabilities between 01st – 23rd of December for you to host your Christmas Party. Therefor the cake is offering special Prices on Equipment Rentals and Full Packages for Private Parties with Family & Friends, Christmas Markets and Designer Sales plus Corporate Events being held during Christmas. For this limited time Cake Studio Berlin is offering together with PopUp Berlin a 15% Discount on all its Package Prices - reason enough to drop some questions to Nicole Roscher and James Brook about their space and the benefits of short-term rentals for Pop-Up Shops and Events.

Crear emociones, impactar, sorprender y todo ello en un espacio que tiene fecha de caducidad desde el preciso momento de su nacimiento. Así son las pop-up stores.

In April 2014 BIKINI BERLIN will open its doors. It will be more than just another shopping destination. According to Andreas Murkudis, shop owner, it is a city within the city. You can go to the movies, stay overnight, eat, work, shop or just sit on the terrace and enjoy the day. Instead of the well-known "anchor tenants" such as large fashion chains, BIKINI BERLIN will focus on exclusive brands. With this it takes advantage of the fact that Berlin still offers room for smaller brands to develop. Located in the heart of Berlin City West, between Zoo, Kaiser Wilhelm Memorial Church and Breitscheidplatz it connects to important historic sites of the city and reveals them in a new light.

A brand statement, excellent marketing & perfect location equals WOW!! equals DIANEWEDNESDAY Pop-Up Shop Opening at Galerie Melilli Mancinetti last Thursday. It took 1,5 month for the DIANEWEDNESDAY team to set everything up, including the search for the perfect location. Since they produce designer fashion, it was important to be represented in a place where people appreciate it. At the end it was clear that Berlin-Mitte is the place to be. Agency V did excellent work to spread the word.

Whereas the 7th studio album of the Rolling Stones, called Beggars Banquet, is described as a return to the roots of rock, the correspondent event by Zoe’s Ghana Kitchen felt like a return to the roots of food and eating. Comfort food, i.e. traditionally eaten food, was served at long tables. You passed the food on to your neighbour what made it easy to start a conversation and even to initiate new acquaintances.

"Die Kraft und der Zauber der Taiga liegen darin, dass vielleicht nur die Zugvögel wissen, wo sie zu Ende ist" Anton Tschechow Die Taiga oder der Sibirische Wald ist das Thema des dritten Pop-Up Restaurants von I EAT YOU. Im Gegensatz zur Taiga ist das Pop-Up Restaurant nur für kurze Zeit da. An 6 Abenden garantiert das I EAT YOU Team eine einzigartige Erlebnis-Gastronomie. Inneneinrichtung, Bekleidung der KellnerInnen, Speisen, Programm und Performance sind perfekt aufeinander abgestimmt und machen diesen sagenumwobenen Teil der Erde erlebbar.

PopUp Berlin war im Gespräch mit Dimitra Zavakou. Als [littlepopup] konzeptionalisiert, organisiert und veranstaltet sie Pop-Up Shop’s für Baby- und Kinderprodukte. Die Pop-Up Shop’s hat sie bisher in ganz unterschiedlichen Locations veranstaltet: leerstehenden Shops, Shop in Shop, Ausstellungen, Messen, Bars, Ballettschulen und und und. Dimitra macht aus jedem Raum ein Erlebnis für die ganze Familie. Als Mutter von zwei Söhnen hat sie ein sehr gutes Gespür, wie sie die Kleinen und ihre Eltern unterhalten kann.