Did you know that we roughly spend one third of our life sleeping? Okay, it’s not that surprising but many of us are not aware of the benefits, which sleep has on our health and performance. So, a good matress is essential for a heahlty lifestyle. This is what Julian Treidler and Maximilian Emrich, who met during their studies at WHU – Otto Beisheim School, recognized among overpriced mattresses in generel, unpleasant stores and comission driven salespeople when they finally designed their own mattress – napp. Julian and Maximilian believe that restorative sleep should be neither complicated nor expensive. A Design Innovation Matresses as

Sara Lux – a Berlin based fashion designer of the same name creates womenswear with all her heart and passion. The interaction between elegance and nonchalance, as well as symmetry and asymmetry is fundamental for the Sara Lux aesthetics.

BERLINA PFLANZE by Inga Lieckfeldt & TOM HERZ invite you to their brand new pop-up store at Bikini Berlin in Box no. 12. They selected some special outfits for women and men extra for you. Come to see them from Monday 'till Saturday: 10 am - 8 pm.

En Go—PopUp hemos preparado una nueva sección con casos de éxito de propietarios. Te presentamos a Josep, Gemma y Arnau, los chicos sonrientes de la foto de portada. Son propietarios de un espacio pop-up en una de las zonas más bonitas de Barcelona, el barrio de Gràcia.

'Turning everyday objects into wearable design items' is the credo guiding Sibyl Cherry Lai, the founder of the Berlin based jewelry label SIBYLAI. Her unique brand philosophy was one of the reasons, why she got selected as the winner of our Go—Fashion pop-up store giveaway.

Do what you love and love what you do. A slogan that suits the three beautiful founders of the online magazine femtastics perfectly well. Katharina Charpian, Lisa van Houtem and Anna Weilberg created their own little safe haven in Hamburg, a 20 sqm studio, where they write the kind of interviews, portraits and capturing stories, that we would love to read, when buying Instyle or Glamour, yet are always disappointed.

After gaining experience in high fashion as well as in sportswear Bastian and Lena Genofeva launched their solo project.

With her special look, her Berlin sassy slang and her constant willful style Esther Perbandt is nothing if not distinctive. As seasons change in fashion, the designer stays true to her personal style and lives up to it with all the trimmings,

WOLFF Apparel is the online destination for style rebels. It is a Berlin based online shop which sole purpose is to scour the globe and provide you with the illest brands and pieces to aid you in the process of building a unique wardrobe.

There is something exclusively intriguing about attending a private shoe pop up sale @Circle Culture Gallery in Hamburg. Together with Go—PopUp, the artisanal Italien shoe brand SCAROSSO recently created a unique pop up experience for their customers, offering to see and try their limited edition collection first hand. We seized the moment to talk to SCAROSSO retail manager Miriam Bergmann, asking her 7 questions about the brand's successful and inspiring pop up experience.

The upcoming Gallery Weekend in Berlin promises fantastic exhibitions, design and performances. Making the choice for Berliners and Berlin visitors even harder: Which party, cultural event, festival, food market or pop up to attend?? Don’t worry, ASK HELMUT!

In cooperation with Deutsche Bahn we are offering a special Pop-Up Opportunity to startups. Deutsche Bahn organizes the startup pitch event Next Station on April 16th, looking for startups in the fields of m/e Commerce, retail and innovative services. The prize? An exclusive Pop-Up Store at Berlin Hauptbahnhof...

Johnny Depp once said: “Music touches us emotionally, where words alone can't.” — Oh Johnny, we couldn't agree more! Which is why we are happy that Pop-Ups today aren't just in retail stores, they're a great stage for any kind of kreative business and art. Schuyler Deerman explains how easy it is to discover and book musicians on his online marketplace Sidestage.

"I really can’t express how amazing the entire experience was for Pearly Wong." After showing at Mercedes-Benz Fashion Week Berlin the Malaysian Fashion Brand Pearly Wong opened a Pop-Up store at Quartier 206 Art & Fashion House located in the ♥ of Berlin.

Vibbo, the old application 'Segundamano', opened last November two ephemeral stores in Madrid and Barcelona's centers to facilitate transactions between individuals. Discover the Vibbo Point!  

Every Pop-Up is a live event in some ways. It is temporary, it is exclusive, it is exceptional. There are always going to be unexpected things that come up. Which is why we are very lucky to have been given the opportunity to talk to the event specialist Sandro Spiess from Eventbrite!

Tokyo comes down to Berlin in a unique Pop-Up Store Concept and there are a million reasons to be excited about this. We talked to Shinya Koide, creative mastermind behind Tokyoshowroom, about his Pop-Up Idea and what makes this a special experience for the Berlin Pop-Up People.

In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers? Melissa Gonzalez, retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Rockefeller and J.Hilburn, has the answer.

We all love Pop-Up Stores, that's for sure. Thilo Hertwig from the Box 16 Pop-Up Store in Berlin Mitte is one of them and there must be a reason when somebody like him is doing his second Pop-Up Store in Berlin in a row. He started at the Bikini Berlin Pop-Up Boxes and is now at Coup Space which he booked over PopUp Berlins Marketplace for Pop-Up Space. We talked to him about his Pop-Up Concept and the benefits of doing a Pop-Up Store.

Christmas is on the way and one of our lovely Pop-Up Spaces, the CAKE STUDIO BERLIN, will still have availabilities between 01st – 23rd of December for you to host your Christmas Party. Therefor the cake is offering special Prices on Equipment Rentals and Full Packages for Private Parties with Family & Friends, Christmas Markets and Designer Sales plus Corporate Events being held during Christmas. For this limited time Cake Studio Berlin is offering together with PopUp Berlin a 15% Discount on all its Package Prices - reason enough to drop some questions to Nicole Roscher and James Brook about their space and the benefits of short-term rentals for Pop-Up Shops and Events.

Crear emociones, impactar, sorprender y todo ello en un espacio que tiene fecha de caducidad desde el preciso momento de su nacimiento. Así son las pop-up stores.