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by Katja Feldmeier Mama Shabz pop-up has been featured as part of our monthly favorite pop-ups before and now we finally got ahold of the fabulous creator herself to talk about her business, her food and the ins and outs of being a pop-up maker. Shabnam, please introduce yourself to our readers and tell us three unusual facts about you! I'm Shabnam, born in London with Pakistani heritage and now a Berliner. One: I am not an actual 'mama' Two: I've practiced Pakistani dance since I was a kid Three: I can read Arabic, but I don't know what I am actually saying   Discover Spaces When and how

The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate the market entry of their collection in Germany. Now you got the chance to pic your new handmade Japanese design piece, even before spring has fully started. Discover Spaces British Design & Japanese Craftsmenship At Archibald Optics the aesthetics of London's avantgarde meets masterful craftsmenship from Fukui, Japan. The glasses are made in 200 working steps out of regional acetate or titanium. The lenses are produced at a local glass manufactory. Right before their opening on

by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp's space The Berlin Loft has seen but a few celebrities walk its halls.  In 2014 it was featured in the AD's (Architectural Digest) Best of Germany selection, and rightly so. Discover Spaces 1. Philipp, what stands out the most about The Berlin Loft? The 170 sqm loft is located in a dreamy backyard in an old factory building which seems to have fallen out of time. When I discovered it four years ago, it seemed to have been a sleeping beauty for nearly 20 years with no

MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio in Wedding will be the venue for their pop-up exhibition and invites artists, supporters and enthusiasts for a very special evening. MAGE MAG gives young creatives a chance to present themselves. All the hard work and effort every single artist puts into his work will be pictured. For the founders  the process of art has a very unique charm or how they call it: Magic. Discover Spaces Their internet platform and the social

Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany's big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The two stars of the tour: the new Jaguar model F-PACE and the Range Rover Evoque Convertible, that will be showcased at ten exclusive temporary store locations, picked in cooperation with Go—PopUp. Everything will be embedded in an interactive store design that shows how upscale brand presentation is done well. In charge of the concept and the design was the creative agency VOSS+FISCHER. Discover Spaces photo © VOSS+FISCHER The Jaguar Innovation Lab Visitors of

A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of the creative collective, who initiated the project, writes for Go—PopUp about the success of the multimono pop-ups store. Discover Spaces Since the foundation of Complex23 in 2012 in Heilbronn, Sandra Miassar and Wolfgang Egewardt have been realizing projects at the complex' Off Space. Currently the Complex23 is made out of the Café & Bar, the multimono store, the Triangle exhibition space and the RizzeRazze tattoo and creative workshop. In addition to the usual

by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up in Cologne, Vienna and Berlin Friedrichshain, they will be occupying a cozy and minimalist space in Mitte, Berlin's hippest shopping area with streets full of designer stores. Their six-week-short pop-up functions as an offline retail test lab, a business card and a playing ground for their young brand. One of Kerbholz' founders, Nils Niendieker shared his reasons, why the pop-up is the perfect tool for an up and coming brand concept

by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular one is so close to our pop-up heart for his open mind, endless flexibility and amazing cooperation. Meet Ingo from Torstraße 161 - our landlord of the month. Discover Spaces   1. Ingo, your space at Torstraße 161 is one of our favorites. What makes it so special?  This, you would have to ask the tenants, I'm not the one to say. It's probably something else for everybody anyway, since different people have different needs and

Das Londoner Eyewear Label Archibald Optics wagt den Sprung über den Ärmelkanal und eröffnet seinen ersten Pop-Up Store in der Brunnenstraße 195 in Berlin Mitte. Mit dem Opening wird auch der zeitgleiche Markteintritt in Deutschland gefeiert. Nun haben auch wir endlich die Chance, noch bevor der Frühling richtig loslegt, unser neues, handgefertigtes Japanische Designerstück auszusuchen! Jetzt Ladenflächen entdecken Japanische Handwerkskunst trifft modernes Design Bei Archibald Optics trifft die Ästhetik der Londoner Avantgarde auf meisterliche Handwerkskunst aus Fukui, Japan. Die Gestelle werden dort in 200 Arbeitsschritten gefertigt und bestehen aus hochwertigem regionalen Acetat oder Titanium. Auch die Gläser stammen aus einer örtlichen Brillenglasmanufaktur. Noch vor

Just a few days ago we celebrated our second-year anniversary. It's been two great years helping brands to meet their objectives through a pop-up store. Since then, companies of all sizes and various sectors have relied on us to be their partners.   What's exactly is the role of Go–PopUp? When does a brand plan to build a pop-up store? What reasons do they have? What goals do they pursue? At Go–PopUp we have managed more than 700 spaces and helped hundreds of companies and young entrepreneurs to find the perfect temporary location for their brand. We have feedback from most of them and we

by Katja Feldmeier Pop-ups can be magical places. Where there was an empty room with bare walls and floors one day, there could emerge a whimsical dreamland  the next. And it does not take much. A few beautiful pieces of furniture, some good lighting, attention and love for detail, a convincing product and of course a little glitter always helps. So little can go a long way. Dimitra Zavakou is a master of the little things and in fact of the little people. With her littlepopup she is creating amazing fantasy spaces for children, holding crafty workshops and showcasing cool clothing and

von Katja Feldmeier Ohne sie gäbe es keine Pop-Ups. Unsere Vermieter sind die Basis für die Verwirklichung jeder Idee. Einer, den wir für seine Offenheit, Flexibilität und enge Zusammenarbeit besonders in unser Pop-Up Herz geschlossen haben, ist Ingo aus der Torstraße 161. Wir stellen ihn als unseren Vermieter des Monats vor und fragen einmal genauer nach. Jetzt Ladenflächen entdecken   1. Dein Space, Torstraße 161, ist einer unserer Lieblinge. Was ist das besondere an dem Space? Was das besondere an dem Space ist, kann ich nicht sagen, da müsstet ihr die Mieter fragen. Für jeden wird es wahrscheinlich etwas anderes sein, entsprechend seiner Bedürfnisse und

For Dani's last week in his pop-up shopon Brunnenstraße, we met him for an interview about his experience as a Horror Shop owner. Discover Spaces Dani, your shop is full of items with cute and creapy little monsters. Why monsters? What do you like about them? I love horror movies, I always have. I grew up watching Predator, Alien, and so many other big horror classics. And as I was getting older, I was digging more and more into this subculture, finding so many pearls. And nowadays this is a little bit forgotten, so the idea of this shop is to give a home to all

It’s the last destination of visitBerlin’s tour through Europe and the count down to Christmas in Paris. The city just looks magical in December. A lot of streets like Avenue Des Champs-Elysées, Avenue Montaigne, or Place Vendôme are Christmassy illuminated, spreading a very romantic and cozy charm. Discover Spaces © visitBerlin, Foto: Michel Blossier So much to offer The metropolis at Seine river is one of the world's most beautiful cities! Have you ever been to Notre Dame? It cuts a dominating figure on the Île de la Cité in the middle of the Seine. The spindly gothic buttresses and magnificent stained glass windows make

How we successfully managed to work together with a small city in the Netherlands (Roosendaal) and the real estate owner creating pop-up spaces in only 6 weeks. Discover Spaces Open the doors for young entrepreneurs who want to start a pop-up shop (or-restaurant). This was the message at the end of September this year during a meeting of entrepreneurial incubators of West-Brabant. Go—PopUp was asked to give advise about how to manage temporary rental spaces in Roosendaal.     A Cooperation with Syntrus Achmea »Only by investing in temporary stores with low rental vacancy rates and a limited leasing period will give young entrepeneurs opportunities to start their

Jetzt Ladenflächen entdecken   Like Berlin, Amsterdam has been a magnet for liberal and eccentric types since the days of Vermeer and Rembrandt. This is why visitBerlin stops in Hollands capital for the fourth stop of #popintoberlin’s tour through Europe. Sure, Amsterdams is very famous for its tolerance of soft drugs and prostitution but the city's got so much more to offer! Lose yourself in a canal maze. Window-shop where live merchandise is lit with red neon,visit great art museums… and of course take your chances with the traffic on a bike. (Photo © visit Berlin, Arnold van West) © visitBerlin © visit Berlin, Photo: Arnold

On the surface Vienna is elegant, traditional and slow moving. But dig a little deeper and you’ll find it’s bohemian and trendy side in the creative hotspot of the 7th district. The Siebensternviertel is the centre of Vienna’s creative scene where independent boutiques have sprouted for several years now. Situated in the nucleus of Strudel and Sachertorte, the pop-up store won't leave you hungry for sweet delights: Scroll down to gain insight into Reto’s Candy Farm from Berlin Kreuzberg. ©visitBerlin ©visitBerlin ©visitBerlin Vienna and Food As already mentioned Vienna is famous for its food: Wiener Schnitzel, Wiener Melange and the worldwide famous Sachertorte. The cake consists of a dense

Discover some innovative fashion for women and men by IND-Berlin at Nina's pop-up shop on Brunnenstraße 195. Nina told us all about her pop-up experience, her lovely designs and let us in on a secret: Bring one of her postcards (designed like the cover photo) to Brunnenstraße 195 for a little surprise! Why did you choose Brunnenstraße 195 as a space for your first pop-up? Rosenthaler Platz is a very trendy and cool location, where all kind of different people come together. You look in the eyes of people on the street, there is a connection and you catch a friendly smile which makes me feel like home. How was

Next stop: Shoreditch High Street via Overground. #popintoberlin entered Great Britain’s capital to spread Berlin’s spirit all over the city. London, a place where the contemporary and the nostalgic come together to create a unique atmosphere. A place where you will find a vibrant music scene from Beatles to Amy Winehouse, high-fashion by Vivienne Westwood and Victoria Beckham and THE Royal Family. Opening a store in London is a dream for so many people… Berlin fulfilled this dream by opening a pop-up store together with 16 local Berliner brands from October 5th until 11th. (©visitBerlin) Located on 133-135 Bethnal Green Road, London

Who does not know this feeling: You’re in a tiny changing room, it’s super warm, the jeans you chose do not fit and the color of the shirt makes you look pale. You are half-naked and had to run through half of the store to change clothes. Well,  there is a solution that will make you feel more comfortable. APPARENTLY DIFFERENT offer you a new way of shopping from October 1st on in their pop-up shop on Brunnenstraße 190. Their Vision »Well-known advantages of online shopping like swiping trough different outfits and the actual try on in a private atmosphere were adapted to

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