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April 2016

by Katja Feldmeier Berlin's cool nordic cousin has and always will be Hamburg. Hamburg has recently picked up some speed in terms of regular pop-up openings around the city. Here are three of our most recent discoveries and recommendations for you in the hanseatic beauty. Discover Spaces   Frollein Ida Pop-Up Store Photo: by Lupi Spuma for Lena Hoschek Frollein Ida moved to Hamburg out of love and true love is what you feel, when you enter her little pop-up store and browse through the hand-selected choice of stunning dresses and skirts by the Austrian designer Lena Hoschek. For the little ones under 9, there are

Wir haben uns mit Emila Brandt von der EB GROUP unterhalten und über die Entwicklung von Pop-Up Stores in Berlin mit ihr gesprochen. 1. Seit wann ist Ihnen der Begriff des Pop-Ups geläufig? Der Begriff ist uns schon seit Jahren geläufig – in Deutschland konnte man bereits seit 2004 einen Trend zur temporären Vermietung beobachten. Richtig beschäftigt haben wir uns damit erst gegen Ende 2012. Damals erhielten wir die ersten Anfragen von Modelabels, die zur Fashion Week einen Pop-Up Store eröffnen wollten. Tatsächlich kam es dann auch zur ersten Vermietung: Das Designer-Duo Sarah Büren und Sonja Hodzode zog im Januar 2013 mit seinem

Just because Archibald Optics love Berlin so much, they decided to stay a bit longer. Until May 15th you have the chance to step by and explore their pop-up shop. It's definitely worth it!  Discover Spaces Archibald Optics - the eyewear label with handmade glasses from Japan have proved that they have a magic hand vor interior design as well. They transformed the space on Brunnenstrasse into a avantgardistic specs boutique with a very special eye-catcher: In almost every store for glasses you find the products at the wall but not here at Archibald's shop. The glasses seem to float on wooden shelves

by Katja Feldmeier She started her own pop-up in a lingerie store between daring underwear and sex-toys in Cologne. She got inspired by wandering the design-markets in Barcelona. Now Vanessa runs her own business in Hamburg and opens the doors of her concept store B-LAGE to other young makers and their pop-up ideas. We visited her corner of the earth in Hamburg's creative area Schanzenviertel and chatted about how one goes about becoming a successful landlady. 1. Vanessa, what makes your store B-LAGE unique? The concept is unique and anyone who wants to visit the store has to step off the beaten track

Ambience, interior layout, setting and condition – All you need to consider in order to find the perfect spot for your pop-up idea. A great spot is the alpha and omega. Everything rises and falls on the right location. Even the most convincing concept won’t brew, if the spot is shady. To find the ideal place for your pop-up, it initially helps to define your goals. What’s your mission, why are you aiming to open a pop-up store in the first place? The more specific you can answer those questions, the more tangible you can search the right space for your

Compiling an appealing space profile for your empty store area on Go—PopUp – We show you how to successfully spark interest for your pop-up space. For a pop-up store to draw attention to your real estate, first of all, it needs to waken interest with future tenants. This happens best using a concise space profile in our portfolio, whose quality you can influence significantly with your data. Outstanding pictures Primarily, glorious pictures are an absolute must-have. Even with the most figurative description your store stays abstract, if you don’t show it. Ideally, you can share 8 till 15 nicely shot pictures showing

Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact, they can be a real downer – especially when it’s already too late. The necessity to manage such things early enough, needs no further explanation. Safety first. When taking care of it posthaste, you can directly dive into your pop-up’s implementation and enjoy your devil-may-care attitude. How to register a business? Are you an actual newbie and the sales world is virgin territory for you? On principle, everyone can carry on a business

by Katja Feldmeier Mama Shabz pop-up has been featured as part of our monthly favorite pop-ups before and now we finally got ahold of the fabulous creator herself to talk about her business, her food and the ins and outs of being a pop-up maker. Shabnam, please introduce yourself to our readers and tell us three unusual facts about you! I'm Shabnam, born in London with Pakistani heritage and now a Berliner. One: I am not an actual 'mama' Two: I've practiced Pakistani dance since I was a kid Three: I can read Arabic, but I don't know what I am actually saying   Discover Spaces When and how

Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the future. Persisting only awhile therefore makes them effective. Whether it’s a store, a restaurant, a bar, a café, an event or a galery, if only for one day or rather half a year – in this limited length of time a peculiar environment evolves into one-of-its-kind. Here today, gone tomorrow: pop-ups are exclusive and exceptional. They are juggling retail industry’s traditional rules and conventions and hence are recoinig the connection between

by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky - try to bring the best pop-ups to our readers! And this edition features all of our favorite kinds of pop-ups that will brighten up your wardrobe for spring, bring some greenery into your home or balcony and awaken your little taste buds with otherworldly flavors from Japan and Venezuela. Narf. Discover Spaces #1 Mint & Berry Flower Market  W&W:  17. April, 12 am - 8 pm, Köpenicker Straße 16, 10997 Berlin Bright blooms and pastel petals make this flower and fashion market the perfect destination for a

Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a pop-up pays off for your company. Whether a specific event for a smaller business or as part of an already established brand’s larger marketing campaign, whether to aim at new clients or to launch a new product, whether to host a clearance sale or experimenting with alternative shopping models: pop-ups always stand out from the crowd and become attention magnets. By means of pop-ups high mobility you can go wherever the customers

Spring is finally here and the Swedish fashion retailer & Other Stories surprises us with a flowery cooperation: Together with the Berlin-based florist Marsano Blumen they transformed the & Other Stories store on Neue Schönhauser Straße into a sea of palms, spring flowers and cacti. Discover Spaces For ten days visitors have the chance to discover the new summer collection 2016 and additionally ornate flower bouquets. You will have the chance to buy a small green cactus, tulips, hyacinths, daffodils, fern, exotic blossoms and many more. It's not only a beautiful addition to their clothes and in-shop materials but a good deed

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