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March 2016

The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate the market entry of their collection in Germany. Now you got the chance to pic your new handmade Japanese design piece, even before spring has fully started. Discover Spaces British Design & Japanese Craftsmenship At Archibald Optics the aesthetics of London's avantgarde meets masterful craftsmenship from Fukui, Japan. The glasses are made in 200 working steps out of regional acetate or titanium. The lenses are produced at a local glass manufactory. Right before their opening on

von Katja Feldmeier Hamburg war schon immer die nordisch coole Schwester von Berlin. In letzter Zeit tut sich auch vermehrt was in der Hamburger Pop-Up Szene und neue Shops erscheinen hier und da auf der Bildfläche. Es folgen unsere neuesten Pop-Up Entdeckungen in Hamburg.   Discover Spaces   Frollein Ida Pop-Up Store Foto: Lupi Spuma für Lena Hoschek Frollein Ida ist aus liebe nach Hamburg gezogen und Liebe ist es, die einen durchströmt, wenn man ihren kleinen Pop-Up Shop betritt und die handverlesene Auswahl ein Kleidern und Röcken von der Österreichischen Designerin Lena Hoschek betrachtet. Für die Kleinsten bis 9 Jahre gibt es Schönes von Bobo Choses.   B-LAGE

Bereits zum zweiten Mal öffnet das Mode- und Lifestyle Event wieder seine Pforten und lädt unter dem Motto »DISCOVER.CONNECT.SHOP« auf dem Platz der Ideen 1 in Kooperation mit GREY Germany und der Stadt Düsseldorf alle Mode-und Lifestyle-Interessierten ein. Wann? 21.Mai 2016 POPUP-NOW schafft ein einmaliges Konzept: ein Event im Messecharakter auf dem es den Besuchern möglich ist, mit Freunden neue und innovative Marken zu entdecken und aus der kuratierten Auswahl direkt zu shoppen. Die ausgelassene aber intime Stimmung verschafft den Kunden einen neuen Zugang zu den Labels. Ein interaktives Shoppingevent der besonderen Art. Präsentiere Dein Label Und das Beste: Du kannst mit Deinem

by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp's space The Berlin Loft has seen but a few celebrities walk its halls.  In 2014 it was featured in the AD's (Architectural Digest) Best of Germany selection, and rightly so. Discover Spaces 1. Philipp, what stands out the most about The Berlin Loft? The 170 sqm loft is located in a dreamy backyard in an old factory building which seems to have fallen out of time. When I discovered it four years ago, it seemed to have been a sleeping beauty for nearly 20 years with no

Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense, no question. Fixed-term rental periods e.g. between five and ten years may woo you with planning security and regular profits. So what will a flexible short-term tenancy of commercial properties – ranging from a few days up to six months – provide from the landlord’s perspective? Pop-up stores have stand the test of time as a new and innovative sales instrument. The flexible interim- und short term use of retail premises is an

Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is pointless. Marketing your pop-up store in the right way is essential to pique your future customers curiosity. Whether as an individual result or as part of a greater campaign: Within your budget planning you need to develop an appropriate strategy for marketing and PR. Don’t wait for your customers’ interest to come knocking first.  While your pop-ups’ PR should primarily endeavor media attention and good relationships with bloggers, editors and other opinion

by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona, Paris, Milano and Hong Kong Go—PopUp was one of the initiators of the world's first collaborative alliance in the pop-up retail sector. The alliance was joined by five European and Asian online marketplaces for pop-up stores and spaces. The common goal is to push agile retail at the international level and to promote the exchange between cities, brands and creative ideas for pop-up stores. Discover Spaces Who are the founding members? Go—PopUp, the market leader in

MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio in Wedding will be the venue for their pop-up exhibition and invites artists, supporters and enthusiasts for a very special evening. MAGE MAG gives young creatives a chance to present themselves. All the hard work and effort every single artist puts into his work will be pictured. For the founders  the process of art has a very unique charm or how they call it: Magic. Discover Spaces Their internet platform and the social

by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza.  They deliver. You pack. They store. Pop-up creators now have an easy solution at their fingertips for most of their logistics and storage needs. Box at work take the hassle out of storing, by delivering the boxes right to your door. You pack everything up, they pick it up and take the boxes to a secure, climate controlled warehouse. If you need something back, don't worry, they will re-deliver any item within 24 hours. Discover Spaces You can manage everything online with the

From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch a pop-up store? You're flirting with the idea but are not quite sure yet what to expect? It's gonna be great, promise! By suggesting the following 12 steps, we want to come to your aid and want to give you a well-structured impression what to think of in order to realize a successful pop-up idea. 1. Idea It all starts with your idea. In order to realize your idea, you must know the

by Katja Feldmeier Spring brings the rain and every season has an end — only the wurst has two. But seriously, here are five top-notch food and fashion pop-ups, you shouldn't miss on your spring stroll, regardless of any hail, rain, snow and sunshine awaiting us this upcoming season in the city. Discover Spaces   #1 Mama Shabz Pakistani Vegan Pop-Up and Workshop W&W: March 2nd dinner at Café Futuro and March 14th workshop at Alaska Bar Ethnical vegan food is on the rise in Berlin. Discover Pakistani flavors with crispy Poppadom, sweet tamarind sauce and yummy hummy chilli-coriander dumplings with this new pop-up series in

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