Yoochai, Portugal’s leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a variety of styles, that give clients from all around the world the opportunity to find the perfect location for their temporary retail activation or event.
Starting June 18th 2019, Go—PopUp takes over Yoochai’s entire operation. This move strengthens the company’s position in Iberia while continuing its global expansion. In addition to continental Europe, Go—PopUp is now active in the UK, Australia, Argentina and Hong Kong. Yoochai’s customers in Portugal will continue to enjoy excellent support by a local team as well as the opportunity to take advantage of a bigger international portfolio.
Founded in 2016 within the Startup Lisboa incubator, Yoochai is Portugal’s leading platform for booking short-term retail spaces, serving major brands such as L´Oréal, Redbull Sephora and Netflix and Real Estate players including the Lisbon city council, Metrocom, Cushman & Wakefield and Multi Portugal.
Established in 2014, Go—PopUp is the top international agency for creating pop-up retail experiences for brands. It provides pop-up project management, tailor made solutions, and the European leading marketplace for renting temporary stores. Go—PopUp offers a wide range of venues and formats, so companies, agencies and brands can spread awareness of their product. From a shop in a central high-street to one in a hidden off-location, shopping centers, containers in open areas and any place that can be ideal for creating buzz.
For additional information please contact — Mark Knapen / +34 93 543 64 78 / press[at]gopopup.com