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June 2019

Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field.   Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it with a physical location such as a store, a warehouse or a container; but what if nature were to be the setting to hold an unforgettable pop-up experience? This is exactly what Fast Forward Event, the creative agency behind the project, must have thought when organizing this event. For the brand Come a casa, specialized in Italian products such as pasta, the creative team had the idea to use a field of wheat

Yoochai, Portugal's leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a variety of styles, that give clients from all around the world the opportunity to find the perfect location for their temporary retail activation or event.   Starting June 18th 2019, Go—PopUp takes over Yoochai's entire operation. This move strengthens the company's position in Iberia while continuing its global expansion. In addition to continental Europe, Go—PopUp is now active in the UK, Australia, Argentina and Hong Kong. Yoochai's customers in Portugal will continue

Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp.   Arizona Vintage is a vintage fashion brand founded in 2013 in northern Spain that offers one-of-a-kind treasure pieces found all around the world. In recent years its fame has only gone uphill, becoming a staple brand in the wardrobe of many for its distinct and diverse street-style products perfect for various different occasions. Aside from its alluring style, Arizona Vintage is committed to sustainable practices, recycling second hand pieces and transforming them

At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our team has gathered just a few of our favourites!     The crystal cube in the very-frequented Diagonal Shopping Center in Barcelona This pop-up cube is can be found in one of Barcelona’s most visited malls. Its a unique innovative format complements perfectly with a variety of pop-up store ideas that can take place inside. Read more about it here.       A showroom  store near Bastille in Paris The pop-up spot is located in a street connecting

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