Food Pop Ups taking over Berlin Hauptbahnhof
Deutsche Bahn’s search for future shopping concepts is over – at least for this year. On April 16th another round of the prestigious startup competition ‘Next Station’ came to a successful and surprising finale: two startups to rule them all! TEA Tales and Home eat Home will share the throne in summer 2015 and be given the exclusive opportunity to open their very own pop up store at Berlin’s central station. And foodie heaven just got that little bit brighter...
Pop Up Success Story – SCAROSSO Hamburg
There is something exclusively intriguing about attending a private shoe pop up sale @Circle Culture Gallery in Hamburg. Together with Go—PopUp, the artisanal Italien shoe brand SCAROSSO recently created a unique pop up experience for their customers, offering to see and try their limited edition collection first hand. We seized the moment to talk to SCAROSSO retail manager Miriam Bergmann, asking her 7 questions about the brand's successful and inspiring pop up experience.
A Different Kind of Traffic, Surprise and a Smile
Like some strange magical power, Pop Ups can transform any part of city into a hotspot, practically overnight.
How-To Guide: Legal aspects of Go–PopUp
Invoices, licenses, insurance
Why you should feature your space in Go—PopUp
Hello, owner! From now on you will have a section of our blog dedicated exclusively to you, our most precious asset.
Pop Up Beyond the Trend
by Vincent Taapken
Vincent Taapken, founder of dutch urban developer New Industry, talks about what the pop up future holds and why women can give our cities a softer touch.
7 Go—To Cities
From Barcelona to Hong Kong, we show you some of the best cities where you can Go—To explore new markets and reach new audiences! Check out our hand-picked selection of favourite locations for you to make your pop-up store.