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July 2020

Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these functions in their marketing campaigns or integrating their business model. These three examples are incredibly valid in today's challenging market due to COVID-19.   //Showrooms If you are a pure player, pop-ups as showrooms can help you to increase online sales. How? A physical space can help your brand to build trust thanks to the face-to-face interaction. Also, if you are still at the beginning and your brand is not so well known, the

Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to pop-up in Paris for you to pop-up. //Multipurpose space A former industrial workshop in the heart of the Marais neighbourhood, in Paris. Completely renovated in 2013 with finesse, combining modernity and classicism. The large white and refined spaces have retained the vintage soul through floors and beams' stone and woodwork. The gallery offers a total area of 850m2 on two floors, including an impressive glass roof. The building has two independent entrances,

An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the online sale!  Retailers understood that online is a must and that the physical store has to support further the increased sales generated online.    //Zara as a forerunner In 2018, Zara launched a pop-up store in Westfield Stratford, UK. It was the first store designed to primarily place orders and

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