5 Reasons your brand should host its own Pop-Up Event
In a world where attention is a precious commodity and competition is fierce, international brands are constantly seeking new ways to stand out and connect with their audience. In this scenario, temporary event spaces emerge as a powerful tool for companies looking to make a lasting impression and differentiate themselves in the market. From product launches to immersive brand experiences, temporary events offer a unique platform for brands to stand out, interact with their target audience, and make a significant impact on their brand perception. For international brands looking to introduce their products or services to new markets or strengthen their
5 amazing spaces for your pop-up shop in Berlin
Berlin is very well known for its lively shopping life. It is often called the paradise of shopping lovers, the place where you can find everything you need. That’s why it’s also very common to find fascinating pop-up stores from the most various brands. To help you make yours come true, we picked 5 wonderful spaces in Berlin for your next pop-up shop. Impress your guests at Torstrasse Located in the heart of the city, this is the perfect place to host company dinners, events, talks or pop-up shops in Berlin. It has a very large shop window that works great if
5 tips to manage a complex project: the Smile Direct Club’s case
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking into new markets with complex pop-up projects. That’s what we have confirmed while working closely with SmileDirectClub, a teledentistry company from Tennessee (US). Despite being digital native, the company is now trying to connect physically with audiences also in European countries. And pop-up stores happened to be the smartest solution to address the company’s needs. Based on our experience, here’s 5 tips to keep in mind if you’re about to manage an
The Cube: a premium pop-up space
Among all the locations you can browse at Go—PopUp, there’s a Cube, and it’s a premium pop-up space. Sounds intriguing? Keep on reading and activate your imagination. Your next pop-up experience may happen just there! Cool pop-up venues and where to find them Small and quite spectacular. That’s how we would define The Cube, a 16m2 squared space conceived for pop-up experiences. The location is part of a pioneering project in Spain and it’s now placed at Diagonal Mar, one of Barcelona’s biggest shopping centers. The best part of The Cube is definitely its versatility. Whether you’re a brand, an entrepreneur or an