How-To Guide: Where to sell in Barcelona?
It is proven that location is the key to the success of a store and the achievement of its commercial objectives.
POP-UPS LICENSES AND PERMITS
As promised, we will now go deeper into the topic of pop-ups licenses and permits requirements. We are going to answer some questions we have received over time. //Do I…
Ikea’s Pop-Up Stores for 20th anniversary in Spain
Last Friday Ikea opened the doors of two pop-up stores; one in the centre of Madrid (Rastro) and the other one in Barcelona (Born). The initiative aims to boost the…
Your Pop-Up, custom-made
Last year, PopPlaces.com (now Go—PopUp) signed a collaboration agreement with Container Custom, mobile, versatile and transgressive facilities that add value to the brands.
Pop Into: Hamburg
by Katja Feldmeier Berlin’s cool nordic cousin has and always will be Hamburg. Hamburg has recently picked up some speed in terms of regular pop-up openings around the city. Here…
Pop-Up Stores bieten Chancen für Mieter und Vermieter
Wir haben uns mit Emila Brandt von der EB GROUP unterhalten und über die Entwicklung von Pop-Up Stores in Berlin mit ihr gesprochen. 1. Seit wann ist Ihnen der Begriff des…
Vanessa Opened Her Own Little Pop-Up Wonderland
by Katja Feldmeier She started her own pop-up in a lingerie store between daring underwear and sex-toys in Cologne. She got inspired by wandering the design-markets in Barcelona. Now Vanessa…
How-To Guide: The Perfect Location For Your Pop-Up Store
Ambience, interior layout, setting and condition – All you need to consider in order to find the perfect spot for your pop-up idea. A great spot is the alpha and…
How-To Guide: Eye-Catching Space Profile On Our Website
Compiling an appealing space profile for your empty store area on Go—PopUp – We show you how to successfully spark interest for your pop-up space. For a pop-up store to…
How-To Guide: Legal Questions Regarding Your Pop-Up Store
Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact,…
How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the…
5 Berlin Food & Fashion Pop-Ups in April
by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky – try to bring the best pop-ups to our readers!…
How-To Guide: Success Story Pop-Up Store – Goals and Benefits
Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a…
Flower Power at & Other Stories
Spring is finally here and the Swedish fashion retailer & Other Stories surprises us with a flowery cooperation: Together with the Berlin-based florist Marsano Blumen they transformed the & Other…
Design from London, Made in Japan, Pop-Up in Berlin
The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate…
POPUP-NOW – Fashion, Street Food & Lifestyle in Düsseldorf
Bereits zum zweiten Mal öffnet das Mode- und Lifestyle Event wieder seine Pforten und lädt unter dem Motto »DISCOVER.CONNECT.SHOP« auf dem Platz der Ideen 1 in Kooperation mit GREY Germany…
Philipp lets his Loft to Jamie Oliver
by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp’s space The Berlin Loft has seen but a few celebrities walk its…
How-To Guide: Renting A Store Area: Success Story Pop-Up Shop
Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense,…
How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona,…
MAGE MAG – About The Magic Of Art
MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio…