A/R a futuristic trend: ride it with a Pop-Up event!
While Virtual Reality or VR did not make it to our daily reality, Augmented Reality or AR, however, thanks to our mobile phones and an App., is a technology that…
5 POP-UP TRENDS TO FOLLOW IN 2019
Since the advent of the internet, many things in our lives have changed. Over the past decade, retailers have been battling a dual transformation. Expanding their business onto the digital…
Retail-Detail: Pop-Ups from a trend to the mainstream. The story of how Pop-Ups became “a thing”.
Short-term retail formats, designed to engage customers directly for the purposes of generating brand awareness, selling seasonal goods, testing new products and markets or responding to local needs are not…
How a Mobile Pop-Up can help you to reach micro-segments of your audience in their natural environment.
Nowadays consumers have very busy and nomads lives, free time is wisely divided among important things: family, friends, wellbeing or interests such as education and entertainment. Brands need to find…
How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!
Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store. …
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field. Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it…
Arizona Vintage Pop-Up Tour Starts in Barcelona
Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp.…
Essential Tips to Make Your Pop-Up Store Recognizable
Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what’s essential to make your pop-up store recognizable in front of the…
Go—PopUp x Adictik Poblenou Open Day Event 2019
Our studio space was packed with everyone having an incredible time while having a drink, listening to live music and looking through artists and brands. The pop-up event opened its…
8 Creative Pop-Up Store Ideas
Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
5 Biggest Pop-Up Retail and Event Marketing Trends in 2019
From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year. Retail spaces become media spaces and they are data-driven…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
The Pop-Up season just started – be ready by updating your space booking calendar
Learn the variety of ways to use and update the calendar for your spaces featured in Go—PopUp. The use of the calendar allows generating a much more agile workflow since…
Kaotiko’s Premium Pop-Up Store at intu Puerto Venecia
intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120…
Announcing our Partnership with Poblenou Urban District
We are delighted to announce our official partnership with Poblenou Urban District in Barcelona. Poblenou Urban District is a creative association founded in 2012 aiming to promote Poblenou as the…
Winter Is Not Coming — Experiential Marketing Pop-Up Event for Canary Islands in London
The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing…
Why it’s a good thing that Amazon is closing all Pop-Up Stores
Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and…
How-to hire the right staff for your Pop-Up Store
Pop-up stores come in all shapes and sizes, so what kind of people are needed to hire for your pop-up concept? You’ll get into the challenge on planning and finding…
Goop’s Pop-Up Store in London has now become permanent
Gwyneth Paltrow’s lifestyle shop arrived in London back in September as a pop-up, now after its grand success, it will stay in the city for long-term. The store located in…