Guest Article by Cate Trotter, Head of Trends at Insider Trends London isn’t just the capital of the UK, it’s also a world leader in pop-ups. From newly formed companies to big name brands, all sorts of retailers are embracing the flexible shopping experience. With new spaces popping up all the time, here are five of the best pop-ups taking place in the city right now. Get ready to be inspired. IKEA Dining Club At IKEA’s DIY Dining Club visitors can become chef for a day. The free DIY restaurant lets those lucky enough to be selected prepare brunch, lunch or dinner with up

Guest Article by Kayleigh Alexandra, Content Marketer & Startup Specialist at microstartups.org Running a pop-up shop is one of the best ways to get a feel for commerce. Without the need for expensive rental agreements or a permanent time commitment, you can sell products, get to know your audience, and understand what works for you and what doesn’t.  So, just for you: how to take your pop-up further with an online store? A pop-up shop is a perfect springboard for e-commerce. You already know that there’s a market for your products, and what’s more, you’ve got existing customers who can spread the

At Go—PopUp we work day after day to bring your spaces to life and to help you, landlord, take full advantage of our platform and your property!

As promised, we will now go deeper into the topic of pop-ups licenses and permits requirements. We are going to answer some questions we have received over time. //Do I need a license? Any activity requires a license. A license is an administrative authorization. It is usually indefinite and defines what to carry out in a private space. Town halls are typically responsible for issuing such permits. If you don't apply for a license, you may incur an administrative fine and/or the insurance won't be valid. //What types of licenses exist? Generally speaking, there are two types o licenses: Safe activities: licenses required for

Ambience, interior layout, setting and condition – All you need to consider in order to find the perfect spot for your pop-up idea. A great spot is the alpha and omega. Everything rises and falls on the right location. Even the most convincing concept won’t brew, if the spot is shady. To find the ideal place for your pop-up, it initially helps to define your goals. What’s your mission, why are you aiming to open a pop-up store in the first place? The more specific you can answer those questions, the more tangible you can search the right space for your

Compiling an appealing space profile for your empty store area on Go—PopUp – We show you how to successfully spark interest for your pop-up space. For a pop-up store to draw attention to your real estate, first of all, it needs to waken interest with future tenants. This happens best using a concise space profile in our portfolio, whose quality you can influence significantly with your data. Outstanding pictures Primarily, glorious pictures are an absolute must-have. Even with the most figurative description your store stays abstract, if you don’t show it. Ideally, you can share 8 till 15 nicely shot pictures showing

Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact, they can be a real downer – especially when it’s already too late. The necessity to manage such things early enough, needs no further explanation. Safety first. When taking care of it posthaste, you can directly dive into your pop-up’s implementation and enjoy your devil-may-care attitude. How to register a business? Are you an actual newbie and the sales world is virgin territory for you? On principle, everyone can carry on a business

Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the future. Persisting only awhile therefore makes them effective. Whether it’s a store, a restaurant, a bar, a café, an event or a galery, if only for one day or rather half a year – in this limited length of time a peculiar environment evolves into one-of-its-kind. Here today, gone tomorrow: pop-ups are exclusive and exceptional. They are juggling retail industry’s traditional rules and conventions and hence are recoinig the connection between

Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a pop-up pays off for your company. Whether a specific event for a smaller business or as part of an already established brand’s larger marketing campaign, whether to aim at new clients or to launch a new product, whether to host a clearance sale or experimenting with alternative shopping models: pop-ups always stand out from the crowd and become attention magnets. By means of pop-ups high mobility you can go wherever the customers