Jimmy Choo and Off-White Go Pop-up in Paris
Jimmy Choo and Off-White introduce their latest collaboration with a pop-up shop just in time for Paris Fashion Week. The event will take place at the prestigious Galeries Lafayette Haussmann under the landmark cupola, where it will showcase the two brands work for Off-White's Spring collection inspired by Princess Diana. If you happen to be in Paris between February 21st and March 4th, this is something you can't miss since it brings two well-known-brands with very different styles, together. Whether you are going to shop or seek inspiration for your upcoming pop-up event, we are sure the experience will go above your
Alfie Douglas Hosts an Exclusive Winter Event
Alfie Douglas opens its doors this weekend to an unmissable winter event. For two days, their newly opened flagship store at the Design Triangle in Shoreditch will welcome everyone to explore the brand's unique identity, and enjoy discounts up to 75% off. Whether you're looking for the perfect seasonless accessories made in England, or just wanting to gain some inpiration, there is no doubt you will come out with something that will last longer than those dates. This is just the start of a series of events Alfie Douglas is creating: there will be also interactive workshops classes coming up this year.
The Stranger Things Pop-Up Store by Netflix in Barcelona
Things just got a little stranger in Barcelona. A secret pop-up store reveals itself in the heart of the city with no other news about what would take place in it. Netflix's biggest hit has dominated everyone's screen and now is coming to life with an opportunity that every fan could be actually part of. The event will take place this Friday 19th of January 2018 from 12:00 till 21:00 and will go down to Saturday 20th of January 2018 and the following Sunday from 11:00 to 21:00 in Carrer de Buenaventura Muñoz, one of our Go-PopUp spaces. Find Your Perfect Pop-Up
Feel, smell and taste Freshly Cosmetics
For 12 days Freshly Cosmetics opens a physical store with Go—PopUp for the first time - a Pop-Up store in Born district of Barcelona, that will be open from December 17 to 24. The Pop-Up shop is taking advantage of the most intense days of Christmas shopping and presents Freshly Cosmetics great product line. In the Pop-Up store, you can try all the natural cosmetics Freshly offers, including the latest releases of the brand and attend the Freshly Talks on natural cosmetics and healthy lifestyle - come and find your Christmas gift. Open your own Pop-Up Store today! Learn more Freshly Cosmetics Freshly Pop-Up
5 Good Reasons to Open a Pop-Up Store for Christmas
If opening a pop-up store is a guaranteed success, imagine making it the highest sales period of the year: The Christmas campaign! One of the most apparent advantages of ephemeral shops is that they are a much cheaper solution than having a permanent store. More than 90% of sales are generated in physical stores, and 85% of consumers prefer to buy offline. Pop-ups provide a unique and original shopping experience that turns into a showcase for the brand in an interactive way and generates emotions. Result: higher notoriety, engagement and customers
VENCA’S FIRST DIGITAL POP-UP IN SPAIN
Venca's first digital pop-up in Spain took place in the city of Zaragoza. Venca is fashion e-commerce for women and launched its new winter collection with a digital space. Customers could see and touch products. Buy online and choose to receive it at home within the next 48h. Zaragoza was the city Venca chose to inaugurate its first pop-up in Spain. The pop-up was in the shopping centre of Puerto Venecia. A playful surrounding to create a surprising experience while launching a new fashion collection. //Venca Digital Experience The pop-up concept aimed to launch unique fashion experience elements: Look & Touch / Shop & Enjoy / Shop
THE SECRET BEHIND THE IQOS STORES
Phillip Morris, the tobacco company, is reinventing itself: the secret behind the Iqos stores. The introduction of the new innovative product, Iqos, pushed to change also the marketing approach and launched temporary stores in key locations. We spoke with Thorsten Scheib, Director of Marketing and Member of the Board of Management of Philip Morris GmbH in Munich, and examined the secret behind the IQOS stores more closely. Thorsten, why is Phillip Morris counting on stationary and temporary stores for the launch of the new IQOS brand? IQOS is a tobacco product that requires a lot of explanation. We, therefore, need sufficient time
Bultaco and Gofretti at the Container Street Market
The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference point at European level, a pioneering alternative pop-up space in the city of Barcelona that positions the Maremagnum Shopping Centre as a reference point for the pop-up phenomenon in Europe. The Bultaco-Harley Barcelona space is a cozy container-built boutique located in the Plaza de la Odisea in Maremagnum.
Bultaco and Gofretti at the Container Street Market
The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference point at European level, a pioneering alternative pop-up space in the city of Barcelona that positions the Maremagnum Shopping Centre as a reference point for the pop-up phenomenon in Europe. The Bultaco-Harley Barcelona space is a cozy container-built boutique located in the Plaza de la Odisea in Maremagnum.
Georg Demmer and Ilja Prokopez are Go—PopUp Vienna
We are very happy to officially introduce Ilja Prokopez and Georg Demmer, our Go—PopUp Vienna Country Managers. Go—PopUp will offer a more personalized service and support in the Austrian market. Meet the people on the ground in Vienna: Ilja Prokopez Spatial Planner, Go—PopUp Vienna Country Manager Prokopez (Ukraine, 1981), grew up in Germany, lives and works in Vienna. After his bachelor's degree in urban planning in Hamburg, master's degree in spatial planning at the Technical University of Vienna, majoring in "Urban Development, Urban Renewal and Urban Marketing" as well as "Project Development and Real Estate Management", he dedicated his diploma thesis to the topic
Georg Demmer and Ilja Prokopez are Go—PopUp Vienna
We are very happy to officially introduce Ilja Prokopez and Georg Demmer, our Go—PopUp Vienna Country Managers. Go—PopUp will offer a more personalized service and support in the Austrian market. Meet the people on the ground in Vienna: Ilja Prokopez Spatial Planner, Go—PopUp Vienna Country Manager Prokopez (Ukraine, 1981), grew up in Germany, lives and works in Vienna. After his bachelor's degree in urban planning in Hamburg, master's degree in spatial planning at the Technical University of Vienna, majoring in "Urban Development, Urban Renewal and Urban Marketing" as well as "Project Development and Real Estate Management", he dedicated his diploma thesis to the topic
Valentino sport-themed pop-up shops around the world
The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, resented in May. The interiors are inspired by chic gyms, and training spaces.The limited-edition items will all be marked with a new logo, "VLTN," which was inspired by old Valentino logos in the '80s and '90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits. Here is a sneak peek of the Resort 2018 collection: In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort
Valentino sport-themed pop-up shops around the world
The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, resented in May. The interiors are inspired by chic gyms, and training spaces.The limited-edition items will all be marked with a new logo, "VLTN," which was inspired by old Valentino logos in the '80s and '90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits. Here is a sneak peek of the Resort 2018 collection: In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort
Go—PopUp is the winner of the Real Estate Innovation Award at EXPO REAL
Last week we had a great time at the EXPO REAL in Munich, as part of the RE!N Real Estate Innovation Network - the interactive and informative platform for digitization in the real estate sector. As one of the 25 selected PropTech and Technology companies for the final, we presented our innovative solutions for the digitization of the real estate industry and discussed current trends and developments with many people, customers and future partners. And we are proud to announce that we have won the Real Estate Innovation Award 2017 among 700 selected international startups at the startup battlefield of Expo Real.
Go—PopUp is the winner of the Real Estate Innovation Award at EXPO REAL
Last week we had a great time at the EXPO REAL in Munich, as part of the RE!N Real Estate Innovation Network - the interactive and informative platform for digitization in the real estate sector. As one of the 25 selected PropTech and Technology companies for the final, we presented our innovative solutions for the digitization of the real estate industry and discussed current trends and developments with many people, customers and future partners. And we are proud to announce that we have won the Real Estate Innovation Award 2017 among 700 selected international startups at the startup battlefield of Expo Real.
TOP BRANDS EXPERIENCES
Klépierre celebró la noche del 28 de septiembre la segunda edición de los premios Top Brands Experiences. Reconocieron las acciones especiales de agencias y marcas, así como los mejores stands ubicados en sus centros comerciales en España. Divididos en tres modalidades, hubo un total de nueve nominados: Nespresso, A de Andrea y La Casa de la Carcasa en Top Sales Retail; Impacmedia, Wasabi y Cheil en Top Brand Promotion; Juan Valdez, C&A y Bultaco Gofreti (container de la mano de nuestros partners Container Custom) en Top 360º Campaign. //Top Sales Retail En la categoría Top Sales Retail, que premia los stands más cualitativos,
Container Custom in the second edition Top Brands Experiences of Klépierre
Klépierre celebrated the second edition of the Top Brand Experiences Awards on the night of September 28th, which recognised the special actions of agencies and brands, as well as the best stands located in its shopping centres in Spain. Divided into three categories, there were a total of nine nominees: Nespresso, Andrea A and La Casa de la Carcasa in Top Sales Retail; Impacmedia, Wasabi and Cheil in Top Brand Promotion; and Juan Valdez, C&A and Bultaco Gofreti (container designed by our partners Container Custom) in Top 360º Campaign. In the Top Sales Retail category, which rewards the most qualitative stands, Nespresso
Container Custom in the second edition Top Brands Experiences of Klépierre
Klépierre celebrated the second edition of the Top Brand Experiences Awards on the night of September 28th, which recognised the special actions of agencies and brands, as well as the best stands located in its shopping centres in Spain. Divided into three categories, there were a total of nine nominees: Nespresso, Andrea A and La Casa de la Carcasa in Top Sales Retail; Impacmedia, Wasabi and Cheil in Top Brand Promotion; and Juan Valdez, C&A and Bultaco Gofreti (container designed by our partners Container Custom) in Top 360º Campaign. In the Top Sales Retail category, which rewards the most qualitative stands, Nespresso
Google Pop-Up Doughnut Shops
To promote the launch of Google Home Mini, a speaker of a size of a doughnut, the company is opening a series of pop-up stores. @google launched some cool stuff yesterday. Hop on to Hayes Valley on the 14/15th to get a chance to win a Google Home Mini or 2 donuts 🍩. I got mine 😁 #googlehome g.co/donuts Una publicación compartida por Kevin Lessy (@mrlessy) el 5 de Oct de 2017 a la(s) 4:52 PDT Bakeries across the united states are partnering with Google as a way to promote the speaker. Visitors who walk into the pop-up where they’ll be able to
Google Pop-Up Doughnut Shops
To promote the launch of Google Home Mini, a speaker of a size of a doughnut, the company is opening a series of pop-up stores. @google launched some cool stuff yesterday. Hop on to Hayes Valley on the 14/15th to get a chance to win a Google Home Mini or 2 donuts 🍩. I got mine 😁 #googlehome g.co/donuts Una publicación compartida por Kevin Lessy (@mrlessy) el 5 de Oct de 2017 a la(s) 4:52 PDT Bakeries across the united states are partnering with Google as a way to promote the speaker. Visitors who walk into the pop-up where they’ll be able to
Who run the world? GIRLS! Take a look inside THINX, Clue and Birdsong Pop-Up Store
THINX Clue and Birdsong are popping up in Berlin this Friday, October 6th-Saturday to October 7th in a revolutionising feminist Pop-Up Store. THINX was born in January 2014 thanks to = (Three friends) + (some gnarly period accidents) + (100 million girls missing school just b/c of their periods) + (3.5 years of R&D) + (like, 30 badass team members) The result? Eco-friendly, surprisingly comfortable and sanitary way for women to approach their cycles in a new way! "The last thing a woman wants to worry about while hitting the gym, the barre, the pavement or the yoga mat for a workout session is having a