How-To Guide: The Perfect Location For Your Pop-Up Store
Ambience, interior layout, setting and condition – All you need to consider in order to find the perfect spot for your pop-up idea. A great spot is the alpha and…
How-To Guide: Eye-Catching Space Profile On Our Website
Compiling an appealing space profile for your empty store area on Go—PopUp – We show you how to successfully spark interest for your pop-up space. For a pop-up store to…
How-To Guide: Legal Questions Regarding Your Pop-Up Store
Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact,…
How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the…
5 Berlin Food & Fashion Pop-Ups in April
by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky – try to bring the best pop-ups to our readers!…
Flower Power at & Other Stories
Spring is finally here and the Swedish fashion retailer & Other Stories surprises us with a flowery cooperation: Together with the Berlin-based florist Marsano Blumen they transformed the & Other…
Design from London, Made in Japan, Pop-Up in Berlin
The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate…
Pop Into: Hamburg
von Katja Feldmeier Hamburg war schon immer die nordisch coole Schwester von Berlin. In letzter Zeit tut sich auch vermehrt was in der Hamburger Pop-Up Szene und neue Shops erscheinen…
POPUP-NOW – Fashion, Street Food & Lifestyle in Düsseldorf
Bereits zum zweiten Mal öffnet das Mode- und Lifestyle Event wieder seine Pforten und lädt unter dem Motto »DISCOVER.CONNECT.SHOP« auf dem Platz der Ideen 1 in Kooperation mit GREY Germany…
Philipp lets his Loft to Jamie Oliver
by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp’s space The Berlin Loft has seen but a few celebrities walk its…
International Spaces for your Pop-Up
On March 15th we launched the first international alliance of the pop-up retail sector. That’s why we couldn’t wait to show you our top international premises… Join us on this pop-up style…
How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona,…
Del online al offline, Punto Vibbo
Vibbo, la antigua aplicación Segundamano, abrió el pasado mes de noviembre dos tiendas efímeras en el centro de Madrid y Barcelona para facilitar las transacciones entre particulares ¡Descubre el Punto…
MAGE MAG – About The Magic Of Art
MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio…
Clever Pop-Up Solutions: Box at Work
by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza. They deliver. You pack. They store. Pop-up creators…
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch…
5 Berlin Food & Fashion Pop-Ups in March
by Katja Feldmeier Spring brings the rain and every season has an end — only the wurst has two. But seriously, here are five top-notch food and fashion pop-ups, you…
Jaguar Pop-Up Roadshow
Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and…
JAGUAR POP-UP ROADSHOW
Two brands, ten pop-ups, five cities. The Jaguar pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The…
multimono Pop-Up Store Heilbronn
A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of…