How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona,…
MAGE MAG – About The Magic Of Art
MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio…
Clever Pop-Up Solutions: Box at Work
by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza. They deliver. You pack. They store. Pop-up creators…
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch…
5 Berlin Food & Fashion Pop-Ups in March
by Katja Feldmeier Spring brings the rain and every season has an end — only the wurst has two. But seriously, here are five top-notch food and fashion pop-ups, you…
Jaguar Pop-Up Roadshow
Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and…
JAGUAR POP-UP ROADSHOW
Two brands, ten pop-ups, five cities. The Jaguar pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The…
Kanye, Drake, Gwyneth: Celebrity Pop-Ups Everywhere
As pop-up experts we’re constantly looking for new trends within the creative retail and marketing scene. The latest discovery? Celebrity pop-ups everywhere! Here are some observations of the business they…
The Kerbholz Pop-Up Shop Berlin
by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up…
Pop-Up Logistik mit Box at Work
von Katja Feldmeier Box at work ist der neue on demand Lager- und Logistik-Service für die Großstadt. Einfacher als Pizza bestellen. Sie liefern. Du packst. Sie holen’s ab. Für alle…
Pop Into: Amsterdam
by Katja Feldmeier Travel. But this time, put away your guidebook, seek out those truly unique and memorable experiences. Pop-ups can be exactly that. Temporary in nature pop-up hotels, stores and…
Ingo is a great landlord. Ingo is smart. Be like Ingo.
by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular…
OY YEAH! An Oyster Pop-Up Bar!
People either love them or hate them, but be honest: have you ever tried oysters? Now it’s your time because the OY Berlin gives you the opportunity to enjoy oysters, wine…
Designed in London, Made in Japan, Pop-Up in Berlin
Das Londoner Eyewear Label Archibald Optics wagt den Sprung über den Ärmelkanal und eröffnet seinen ersten Pop-Up Store in der Brunnenstraße 195 in Berlin Mitte. Mit dem Opening wird auch…
Container Custom & Go—PopUp
Go—PopUp continues to expand the Pop-up store culture with a new breakthrough and versatile format: Containers. After a collaboration agreement between Container Custom and Go—PopUp, you can now organise a custom container pop-up…
How To Discover Pop-Ups
by Katja Feldmeier It’s just one of those things. People tell you about this pop-up or that pop-up or yet another glamorous opening party with free drinks that you just…
The Best Berlin Fashion Week Pop-Ups 2016
by Katja Feldmeier Berlin Fashion Week is probably the best time of year to get some bang for your buck when it comes to designer shopping. Many brands try to…
How Pop-Ups Can Shape Our Future Cities
by Katja Feldmeier 4 inspiring ideas for future retailers What will our future cities look like? How can we form them to be vibrant, interesting and sustainable? These questions led…
Pop-Up Stores Success Stories
Just a few days ago we celebrated our second-year anniversary. It’s been two great years helping brands to meet their objectives through a pop-up store. Since then, companies of all…
Dimitra And Her Littlepopup
by Katja Feldmeier Pop-ups can be magical places. Where there was an empty room with bare walls and floors one day, there could emerge a whimsical dreamland the next. And…