Cheetos to open its first pop-up restaurant: ‘The Spotted Cheetah’
If you are a fanatic of Cheetos cheese taste, you’ll fall in love with the pop-up restaurant ‘The Spotted Cheetah’ in New York. Only for three days and with limited…
Pop-Up on the road, Birkenstock Box arrives in NY
This July, Birkenstock embarked on a new project: a series of global pop-up stores, beginning in Germany (at Berlin’s Bikini store) and now travelling around the United States. The pop-up…
How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the…
Air France’s Pop-Up Restaurant, Paris for Dessert
As part of its commitment to promoting French cuisine, Air France is launching its first pop-up restaurant in New York City: Paris for Dessert.
4 Totally Different Pop-Up concepts
From pop-up bouquets in the city of love to a Rats café in San Francisco, this month there are some pop-up ideas coming up and we are here to tell you all…
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planning and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch…
The Perfect Blend: Chicago’s new Nutella Café
Nutella and coffee? Exciting as it sounds, the Nutella Café is the first stand-alone café devoted to Nutella. Located in Chicago’s Millennium Park, the Café will open on May 31…
Tesla opens Pop-Up Store in Barcelona
Those who know Tesla, are aware that it is not just another automobile company. The company was founded by a group of engineers from Silicon Valley with the goal of…
Go–PopUp and PopPlaces.com merge to grow global
To spread brand awareness all over the world. To launch new products in global markets. To reach new audiences. To explore new markets. That’s what pop-ups are all about. Until…
How-To Guide: Clear and transparent invoices
Thanks to the feedback you provide, we have verified that billing is a relevant topic to address for you. In this post, we will try to solve some of the…
ADIDAS EQT GAMING ROOM
Adidas created a unique Pop-Up Store in the centre of Barcelona: Adidas EQT gaming room. The aim was to launch the new models of EQT sneakers. //Collaboration We provided a…
Your Pop-Up, custom-made
Last year, PopPlaces.com (now Go—PopUp) signed a collaboration agreement with Container Custom, mobile, versatile and transgressive facilities that add value to the brands.
Ikea Temporary opens in Madrid
This Monday, Ikea announced the opening of “Ikea Temporary” in the centre of Madrid. The store concept aims to test a new shopping experience for its customers where they can…
How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
How-To Guide: Legal Questions Regarding Your Pop-Up Store
Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact,…
How-To Guide: The Perfect Location For Your Pop-Up Store
Ambience, interior layout, setting and condition – All you need to consider in order to find the perfect spot for your pop-up idea. A great spot is the alpha and…
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World’s No.1 Retail Trade Fair in Düsseldorf with part of our team, we’re just about to discuss…
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World’s No.1 Retail Trade Fair in Düsseldorf with part of our team, we’re just about to discuss…
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World’s No.1 Retail Trade Fair in Düsseldorf with part of our team, we’re just about to discuss…
How-To Guide: Success Story Pop-Up Store – Goals and Benefits
Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a…
Heineken Pop-Up Tram in Hong Kong
Guest Article by Romain Aubert from Popscout Few founding elements of Colonial Hong Kong stand today as they did over 100 years ago; one of them, aside from a few…