R.C.D. ESPANYOL LAUNCHED A POP-UP STORE
During the last Holiday Season, R.C.D. Espanyol launched a pop-up store in one of the most exclusive locations of Barcelona. Go–PopUp powered it! We were delighted to work with R.C.D.…
The best neighbourhoods in Paris for your pop-up store
Paris is one of the major European cities. It has a total of 2.1 million inhabitants (Jan. 2019) and an average of 40 million tourists per year. That is a…
COMEDY POP-UPS ARE ON THE RISE AS SERIES NOSTALGIA GROWS
We are approaching the end of a decade, and everything from the ’90s is becoming vintage. Earlier Millennials are looking the ’90s with a sense of nostalgia. At the same time,…
HOW SIGNIFICANT IS VISUAL EXCESS IN A POP-UP EVENT?
According to Sproutsocial.com, Instagram has 1 billion users accessing the platform every month; 50 % of those are scrolling through their feed every single day. That is a big audience!…
Beauty market grows strong and uses pop-up in its strategy
The concept of wellness has changed over time. It is no longer connected to the mere idea of being healthy but includes other core areas of our life: mental, emotional,…
DIGITAL NATIVE GENZ PREFERS PHYSICAL EXPERIENCES
Millennials, born between 1980 and 1996, have been at the centre of the attention for the last decade. To the point that fashion even gave to this generation a colour:…
Streetwear Kaotiko concludes for the second year in a row its Pop-up experience in San Sebastian and adds a new city, powered by Go— PopUp!
Kaotiko a streetwear style company based in Barcelona (Spain) celebrated, from the 8th of July to the 8th of September 2019, the second pop-up store in San Sebastian (Spain), repeating…
Mega trend: Seamless Commerce, a holistic way to interpret retail.
A Mega-trend is a global, sustained and macro economic forces that impact several aspects of the society at the same time: business, economy, the behaviour of the society, cultures and…
New ecosystems: from “push model” to “pull model” and why Pop-Up Stores can enhance the latter
The internet has been a turning point for the way we understand time, distances and communication, democratizing the way information is shared. Two major disruptions have changed the way we…
Is owning your data the new luxury? Facebook is trying, through Pop-up cafes, to help us understand how to manage our privacy.
With more and more companies using data to extract vital information about the behaviour of consumers to transform them into products, services or the right banner to show up during…
Meet us at Retail and Brand Experience World Congress in Barcelona #RBEWC
We’re delighted to announce our participation at Retail and Brand Experience World Congress held in Barcelona from 27th to 29th May 2019. We’re also selected as a finalist for the R&B…
Essential Tips to Make Your Pop-Up Store Recognizable
Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what’s essential to make your pop-up store recognizable in front of the…
5 Biggest Pop-Up Retail and Event Marketing Trends in 2019
From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year. Retail spaces become media spaces and they are data-driven…
Why it’s a good thing that Amazon is closing all Pop-Up Stores
Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and…
A POP-UP SUCCESS
Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new…
El Paracaidista Opens the Biggest Pop-Up Store in Spain
For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid. The event put in display more than 100 textile and industrial…
Corona’s first Pop-Up Events in Sitges and Barcelona
Go—PopUp worked on the openings of Corona’s first two spaces in Catalunya during the summer seasons, whose locations were in Barcelona and Sitges and each were transformed in an oasis filled…
Go—PopUp partners with Popertee and lands in London, Manchester and Dublin
Go—PopUp starts in the United Kingdom and Ireland with Popertee, the newest member of the Smart Retail Hub. This partnership increases the internationalisation of the pop-ups, creating new opportunities for…
Vienna Design Week – Meet one of our pop-up stores landlords
The Vienna Design Week, Austria’s largest design festival, is taking place in the upcoming weeks giving exciting opportunities for businesses to show their products to an international market. In Go—PopUp, we…
Aperol Arrives at the Costa Brava With an Unmissable Pop-up Experience
Last weekend Aperol carried out a pop-up event at Pals beach, located in the Costa Brava in Spain. The famous aperitif brand trusted on Go—PopUp to make the event reality, where Um Pals…
Venca’s New Pop-up Store Brings the Latest of Digital Experience
Venca has launched a new pop-up store with the latest technology on shopping experience, where it’s visiting different cities in Spain. To make the brand’s innovative vision come alive, Go—PopUp worked…