Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense, no question. Fixed-term rental periods e.g. between five and ten years may woo you with planning security and regular profits. So what will a flexible short-term tenancy of commercial properties – ranging from a few days up to six months – provide from the landlord’s perspective? Pop-up stores have stand the test of time as a new and innovative sales instrument. The flexible interim- und short term use of retail premises is an

Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is pointless. Marketing your pop-up store in the right way is essential to pique your future customers curiosity. Whether as an individual result or as part of a greater campaign: Within your budget planning you need to develop an appropriate strategy for marketing and PR. Don’t wait for your customers’ interest to come knocking first.  While your pop-ups’ PR should primarily endeavor media attention and good relationships with bloggers, editors and other opinion

by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona, Paris, Milano and Hong Kong Go—PopUp was one of the initiators of the world's first collaborative alliance in the pop-up retail sector. The alliance was joined by five European and Asian online marketplaces for pop-up stores and spaces. The common goal is to push agile retail at the international level and to promote the exchange between cities, brands and creative ideas for pop-up stores. Discover Spaces Who are the founding members? Go—PopUp, the market leader in

by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza.  They deliver. You pack. They store. Pop-up creators now have an easy solution at their fingertips for most of their logistics and storage needs. Box at work take the hassle out of storing, by delivering the boxes right to your door. You pack everything up, they pick it up and take the boxes to a secure, climate controlled warehouse. If you need something back, don't worry, they will re-deliver any item within 24 hours. Discover Spaces You can manage everything online with the

From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch a pop-up store? You're flirting with the idea but are not quite sure yet what to expect? It's gonna be great, promise! By suggesting the following 12 steps, we want to come to your aid and want to give you a well-structured impression what to think of in order to realize a successful pop-up idea. 1. Idea It all starts with your idea. In order to realize your idea, you must know the

by Katja Feldmeier In times of increased competition, particularly in large European capitals, bold and innovative retail concepts have become part of a good brand strategy. The Retail Academy advises large and small retail businesses. For Go—PopUp they briefly summed up, what the most common concepts are and how they can be distinguished at first sight. Discover Spaces The Flagship Store To be clear, flagship stores are not built to make money! They are almost never profitable. Flagships are rather a kind of brand wonderland. The presentation is key, the brand is literally being celebrated. Frequently, renowned architects are hired to create a »brand temple«