Dior’s first ever Australian pop-up store
Dior is celebrating seventy years since the fashion house was born. To coincide with the world-first exhibition ‘The House Of Dior: Seventy Years Of Haute Couture’, David Jones is hosting the french label's first pop-up store in Australia. The exclusive pop up store will showcase Dior's A/W'17 ready-to-wear collection in David Jones' iconic Elizabeth Street and Bourke Street stores. The series of Dior pop-ups coincides with the opening of the National Gallery of Victoria's exhibition: ‘The House of Dior: Seventy Years of Haute Couture’. Opening on August 9, the pop up will offer an exclusive opportunity for Dior lovers to pick up
Mallorca is hosting New Balance pop-up store
The US brand has opened a store in Mallorca Fashion Outlet Mall to offer its clothing of other seasons at lower prices for a limited period of time. Ephemeral stores serve to open up the market, try out new situations, present a specific product and retain loyalty to the brand's customers. These stores are powerful marketing tools that fit every budget. In the case of the pop-up store that New Balance has established in Mallorca, the objective is to sell surplus products. New Balance has already experimented with the pop-up format on other occasions, such as the ephemeral NB9 shop installed in Harajuku: Find
SEAT to create unique experience spaces in the center of Barcelona
SEAT now has a location for its new space in the centre of Barcelona. The carmaker is going to open a unique concept at the corner of Paseo de Gracia and Avenida de Diagonal, at the intersection of the city’s two major arteries, aimed at becoming a benchmark in Barcelona’s cultural life and giving visitors insights into an innovative brand experience. SEAT’s new multidisciplinary space in Barcelona will be created with the clear mission of becoming fully integrated into the city’s cultural and economic life and aspires to be a meeting point for the city’s new trends and talent. It will feature
“Press For Gin” Pop-Up Restaurant
The purpose of the pop-up restaurant held on June 21 and 22 was to recreate that sense of uniqueness and intrigue that pervades you when you try out Brockmans English gin for the first time. The pop-up restaurant was designed by María Puig, who transformed the space provided by Go—PopUp into an exclusive and clandestine place. The guests were able to enjoy the cocktails created exclusively for the event, and a dinner that was signed by Alvar Ayuso, awarded as Best Young Chef in Catalonia by the Catalan Academy of Gastronomy. All this accompanied by the button Press For Gin, which,
Bed ‘N’ Binge, Netflix Pop-Up hotel
London hosted the World’s first Netflix hotel last weekend, where guests paid for their stay by bingeing on their favourite TV shows. Isn’t it a fantsastic idea? On arrival, guests were handed a Samsung Galaxy S8 before beginning their stay in a suite inspired by Netflix most binge-worthy shows – Stranger Things, Orange Is the New Black, House of Cards, Pretty Little Liars, The Crown, Riverdale, Gilmore Girls, Narcos, Luke Cage, Iron Fist, Black Mirror, The OA, Better Call Saul, Unbreakable Kimmy Schmidt and new show GLOW. At the centre of the Bed 'N' Binge Retreat there was a luxury yurt playing some of
Visionario Shop in Maremagnum
Visionario, the first quality glasses brand at a revolutionary price, has relied on Go—PopUp to establish itself in Maremagnum shopping center. Visionario, which integrates vertically from the design to the manufacture of its glasses, plans to consolidate its presence in Spain in the next two years and, from then on, start its internationalization and land in European countries such as Italy or Greece. The stand, located on the first floor of one of the most important shopping, restaurant and leisure centers in the city, will be from April until the end of September. Maremagnum is one Barcelona’s favourite shopping centers for brands and
Marbella, third stop of “Tesla On Tour”
After setting up his pop-up store in Barcelona, Tesla inaugurates a new pop-up store in Marbella. In the pop-up of the electric vehicle's brand, you will be able to know in first person all the models of the brand - at the moment the Model S and Model X. As well as arranging a driving test to discover in the first person how Is to sit behind the wheel of the electric cars everyone is talking about. As we mentioned, the pop-up format allows you to carry out projects or businesses without running the traditional risks and with limited resources. By not being
Go—PopUp lands in Australia
Today we land in Australia thanks to the Smart Retail Hub Alliance and the new incorporation of SpaceBook. Marine wildlife, iconic cityscapes and road trips. Australia offers a wide variety of landscapes, being rated as a World Heritage site. Present your brand in the largest country in Oceania! Take a look at the Australian cities you can find on our platform: SYDNEY Vibrant, multicultural and full of spectacular scenery Sydney is a gateway to Australia for many international visitors. It is amongst the top fifteen most-visited and liveable cities in the world, with millions of tourists coming each year to see the city's landmarks. Sydney stands
Louis Vuitton x Supreme Pop-Ups are here
After waiting for the arrival of the Supreme x Louis Vuitton 2017 fall/winter collection that was shown at Paris Fashion Week Men’s in January, Louis Vuitton has finally announced official plans for Supreme collab pop-ups. The collection was widely lauded as the biggest streetwear-meets-high fashion collab of all time. Do you want to know how and where to purchase pieces from the historic collaboration? The first pop-up has been officially announced in Sydney, from June 30th until 13th July 2017 at 25 Bond Street between Lafayette and Bowery. The two brands have yet to confirm any other locations, but it seems likely
Pop-Up at Milan Fashion Week
What comes to mind when you think of Milan? Sure- It is the fashion metropolis at all! Milan Fashion Week Spring 2018 (Women’s) is THE fashion event and is set to kick off on Wednesday, September 20 and will run until September 26. During Milan Fashion Week, the city’s cobblestoned streets turn into veritable catwalks, filled with VIPs and fashion lovers from all over the globe. It’s a fabulous occasion for designers to show their collections to journalists and buyers, who then review the collection and start placing orders for their boutiques and stores. Milan Fashion Week is predicted to welcome over 30,000
How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the future. Persisting only awhile therefore makes them effective. Whether it’s a store, a restaurant, a bar, a café, an event or a galery, if only for one day or rather half a year – in this limited length of time a peculiar environment evolves into one-of-its-kind. Here today, gone tomorrow: pop-ups are exclusive and exceptional. They are juggling retail industry’s traditional rules and conventions and hence are recoinig the connection between
IKEA Play Café Pop-Up Store
IKEA keeps opening pop-up stores around the world to create amazing shopping experiences for its consumers. This time, the Swedish brand has opened a café pop-up store in the city of Toronto, Canada. Located at 336 Queen St. W, the pop-up store will be opened for 11 days, until June 27. The name of the store says it all, IKEA Play Café is a place to play, shop and eat. Lauren MacDonald, Head of Marketing of IKEA Canada, said in the press release that “For the past two years, the theme at IKEA has been focused on life in and
Air France’s Pop-Up Restaurant, Paris for Dessert
As part of its commitment to promoting French cuisine, Air France is launching its first pop-up restaurant in New York City: Paris for Dessert.
Bem-vindo! Go—PopUp lands in Portugal
We are happy to announce that a month after PopPlaces and Go—PopUp merge, we land in Portugal thanks to the Smart Retail Hub commercial alliance. This alliance was designed with a unique vision: to promote and to revolutionize the retail sector, helping the creators of the world to travel and test new markets on an international level. It is the biggest network of retail creators, chosen from the best players and marketplaces in Europe and Asia, to collaborate and help with this mission. A global mission in which all the founding companies agree to join forces to make the internationalisation of the pop-up
4 Totally Different Pop-Up concepts
From pop-up bouquets in the city of love to a Rats café in San Francisco, this month there are some pop-up ideas coming up and we are here to tell you all about them. Pop-Up Flower Bouquets in NYC Is spring season in NYC and flowers are not only sprouting from the trees. The florist Lewis Miller and his team are turning Manhattan's streets into a flower runway with beautiful bouquet arrangements that pop-up all over the city. Some are calling him "the Florist-Bandit", others call him the "Banksy of Flower Arranging", the truth is that Lewis Miller is an artist, bringing New Yorkers closer
IKEA Play Café, la nueva Pop-Up en Toronto
IKEA continúa abriendo tiendas pop-up en los países donde opera para crear increíbles experiencias de compra para sus consumidores. Esta vez, la marca sueca ha abierto una tienda y café pop-up en la ciudad de Toronto, Canadá. Ubicada en el número 336 de la calle Queen, la tienda pop-up estará abierta durante 11 días, hasta el 27 de junio. El nombre de la tienda lo dice todo, ‘IKEA Play Café’ es un lugar para jugar, divertirse, ir de compras y comer. Lauren MacDonald, Jefa de Marketing de IKEA Canadá, dijo en el comunicado de prensa que "Durante los últimos dos años,
Atelier Nespresso lands in Madrid
Atelier Nespresso, an ephemeral space that celebrates gastronomy, landed in Madrid with District 22. After having toured in cities like Barcelona, Lyon and Stockholm, #AtelierNespresso selected the Space 'Mood Serrano' to celebrate 4 exclusive dinners. Michelin-starred chefs Erlantz Gorostiza, Francis Paniego, Paco Pérez and Ramon Freixa, were in charge of creating a menu to pay tribute to the city of Madrid and its coffee culture. The coffee itself had a prominent presence in each of the menus, demonstrating that the ingredient can be versatile in the kitchen. District 22 paid tribute to the 21 districts of Madrid through a photographic exhibition, as well as various
Kenay LifeStyle: Pop-Up Store in Madrid
Kenay Home, the home decor brand, launched Kenay LifeStyle, a brand that offers day-to-day products around lifestyle concept. To launch the new concept, Kenay opened on May 19th a pop-up store at the centre of Madrid. The pop-up store will be open until June 4th. Kenay LifeStyle is characterised by its design, exclusivity and the importance given to details of its products. Between the products you can find in the ephemeral store, there are cosmetic products, women accessories, maternity accessories, toys for children or travel details, among others. ¿Where? Velázquez Street, 36, Madrid ¿When? May 19th - June 4th More info: Facebook Kenay LifeStyle Go—TakeALook! Pictures from Kenay LifeStyle
Loewe opens Pop-Up Store in Ibiza
The spanish house luxury brand, Loewe, opens this June 30th a pop-up store at Ibiza's Museum of Contemporary Art. The boutique will be selling the exclusive collection created with the brand Paula's Ibiza during the summer season. The designer of the brand Paula's Ibiza -Armin Heinemann- collaborated with the creative director and designer of Loewe -Jonathan Anderson- to create the exclusive collection of clothing and bags. Heinemann opened Paula's boutique in 1972 and his designs were inspired by nature. Although the boutique closed in 2000, Paula's Ibiza has since been a reference in the fashion world. Heinemann's designs are characterised by its mythical prints and original
Loewe opens Pop-Up Store in Ibiza
The spanish house luxury brand, Loewe, opens this June 30th a pop-up store at Ibiza's Museum of Contemporary Art. The boutique will be selling the exclusive collection created with the brand Paula's Ibiza during the summer season. The designer of the brand Paula's Ibiza -Armin Heinemann- collaborated with the creative director and designer of Loewe -Jonathan Anderson- to create the exclusive collection of clothing and bags. Heinemann opened Paula's boutique in 1972 and his designs were inspired by nature. Although the boutique closed in 2000, Paula's Ibiza has since been a reference in the fashion world. Heinemann's designs are characterised by its mythical prints and original designs. Anderson, on the
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planning and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch a pop-up store? You're flirting with the idea but are not quite sure yet what to expect? It's gonna be great, promise! By suggesting the following 12 steps, we want to come to your aid and want to give you a well-structured impression what to think of in order to realize a successful pop-up idea. 1. Idea It all starts with your idea. In order to realize your idea, you must know the