Compiling an appealing space profile for your empty store area on Go—PopUp – We show you how to successfully spark interest for your pop-up space. For a pop-up store to draw attention to your real estate, first of all, it needs to waken interest with future tenants. This happens best using a concise space profile in our portfolio, whose quality you can influence significantly with your data. Outstanding pictures Primarily, glorious pictures are an absolute must-have. Even with the most figurative description your store stays abstract, if you don’t show it. Ideally, you can share 8 till 15 nicely shot pictures showing

Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are none too pleasant topics. In fact, they can be a real downer – especially when it’s already too late. The necessity to manage such things early enough, needs no further explanation. Safety first. When taking care of it posthaste, you can directly dive into your pop-up’s implementation and enjoy your devil-may-care attitude. How to register a business? Are you an actual newbie and the sales world is virgin territory for you? On principle, everyone can carry on a business

Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the future. Persisting only awhile therefore makes them effective. Whether it’s a store, a restaurant, a bar, a café, an event or a galery, if only for one day or rather half a year – in this limited length of time a peculiar environment evolves into one-of-its-kind. Here today, gone tomorrow: pop-ups are exclusive and exceptional. They are juggling retail industry’s traditional rules and conventions and hence are recoinig the connection between

Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a pop-up pays off for your company. Whether a specific event for a smaller business or as part of an already established brand’s larger marketing campaign, whether to aim at new clients or to launch a new product, whether to host a clearance sale or experimenting with alternative shopping models: pop-ups always stand out from the crowd and become attention magnets. By means of pop-ups high mobility you can go wherever the customers

Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term leasing for commercial properties makes sense, no question. Fixed-term rental periods e.g. between five and ten years may woo you with planning security and regular profits. So what will a flexible short-term tenancy of commercial properties – ranging from a few days up to six months – provide from the landlord’s perspective? Pop-up stores have stand the test of time as a new and innovative sales instrument. The flexible interim- und short term use of retail premises is an

Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is pointless. Marketing your pop-up store in the right way is essential to pique your future customers curiosity. Whether as an individual result or as part of a greater campaign: Within your budget planning you need to develop an appropriate strategy for marketing and PR. Don’t wait for your customers’ interest to come knocking first.  While your pop-ups’ PR should primarily endeavor media attention and good relationships with bloggers, editors and other opinion

by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza.  They deliver. You pack. They store. Pop-up creators now have an easy solution at their fingertips for most of their logistics and storage needs. Box at work take the hassle out of storing, by delivering the boxes right to your door. You pack everything up, they pick it up and take the boxes to a secure, climate controlled warehouse. If you need something back, don't worry, they will re-deliver any item within 24 hours. Discover Spaces You can manage everything online with the

From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch a pop-up store? You're flirting with the idea but are not quite sure yet what to expect? It's gonna be great, promise! By suggesting the following 12 steps, we want to come to your aid and want to give you a well-structured impression what to think of in order to realize a successful pop-up idea. 1. Idea It all starts with your idea. In order to realize your idea, you must know the

by Katja Feldmeier In times of increased competition, particularly in large European capitals, bold and innovative retail concepts have become part of a good brand strategy. The Retail Academy advises large and small retail businesses. For Go—PopUp they briefly summed up, what the most common concepts are and how they can be distinguished at first sight. Discover Spaces The Flagship Store To be clear, flagship stores are not built to make money! They are almost never profitable. Flagships are rather a kind of brand wonderland. The presentation is key, the brand is literally being celebrated. Frequently, renowned architects are hired to create a »brand temple«

by Katja Feldmeier 4 inspiring ideas for future retailers What will our future cities look like? How can we form them to be vibrant, interesting and sustainable? These questions led us through 2015, the research year for the future city. The dialogue between companies, scientists, artists and urban planners will continue in 2016. The HafenCity University Hamburg began a search for good retail concepts for future cities. Which kind of shops will last? Which kind will disappear? Discover Spaces Dennis Boehres (Go—PopUp), Prof. Ingrid Breckner (HCU Hamburg), André Wilkens (author of »Analog ist das neue Bio«) and Thomas Böhm (author and presenter) collectively contributed