THREE TRENDS HERE TO STAY
What can we expect to see along with this 2020 and in the next decade? These are three trends here to stay. Trends don’t happen from one day to the…
THE YEAR 2019 OF GO– POPUP!
“We know that time passes constantly and that there is no one day when everything suddenly changes, but humans need milestones to recapitulate and make plans. We are at that…
POP-UP AS A RECRUITING STRATEGY
While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we…
FROM INSTAGRAM TO POP-UP STORE
Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores…
WHEN PLASTIC IS THE CURRENCY: A CIRCULAR ECONOMY POP-UP
With creativity and imagination, even a circular economy pop-up can become a reality! Last summer Trashlab Miniwiz launched in Porto Cervo (Sardinia, Italy) a pop-up where the money was plastic. Trashlab-Miniwiz…
How pop-ups can be an integrating part of a complete urban planning.
We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these…
How AI can help monitoring the crowd coming to your next Pop-up.
Artificial Intelligence, or AI, is every time more embedded in our lives. Through the use of computer science programming and by analysing data and surroundings, it is possible to solve…
LAMY opens its first Pop-up in Berlin!
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY,…
Go— PopUp joins Lanzadera program for the next 9 months!
Lanzadera is business accelerator project based in Valencia (Spain) together with EDEM School of Entrepreneurship and the investment society Angels, it is a project wanted by Juan Roig the CEO…
A/R a futuristic trend: ride it with a Pop-Up event!
While Virtual Reality or VR did not make it to our daily reality, Augmented Reality or AR, however, thanks to our mobile phones and an App., is a technology that…
5 POP-UP TRENDS TO FOLLOW IN 2019
Since the advent of the internet, many things in our lives have changed. Over the past decade, retailers have been battling a dual transformation. Expanding their business onto the digital…
Retail-Detail: Pop-Ups from a trend to the mainstream. The story of how Pop-Ups became “a thing”.
Short-term retail formats, designed to engage customers directly for the purposes of generating brand awareness, selling seasonal goods, testing new products and markets or responding to local needs are not…
How a Mobile Pop-Up can help you to reach micro-segments of your audience in their natural environment.
Nowadays consumers have very busy and nomads lives, free time is wisely divided among important things: family, friends, wellbeing or interests such as education and entertainment. Brands need to find…
Painting the Future of Pop-Up Retail with David Berdala in the Hidden Factory Space in Barcelona
Let’s start with a look back in history, we would like to give you a little inside on what happened during our last team event in Barcelona. We came together…
How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!
Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store. …
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field. Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it…
Yoochai joins Go—PopUp
Yoochai, Portugal’s leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a…
Arizona Vintage Pop-Up Tour Starts in Barcelona
Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp.…
10 Amazing Experiential Marketing Locations
At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our…
Go—PopUp x Adictik Poblenou Open Day Event 2019
Our studio space was packed with everyone having an incredible time while having a drink, listening to live music and looking through artists and brands. The pop-up event opened its…
8 Creative Pop-Up Store Ideas
Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s…