A beauty online pop-up: the Mary Kay case
The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to…
How to communicate with consumers during Covid-19
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how…
How to create a successful online pop-up store
Hosting an online pop-up is an incredible opportunity to entice the attention of your community. For your pop-up to be appealing and successful, you should take into account some characteristics your…
ONLINE POP-UP STORE: OUR LATEST PRODUCT
While consumers remain confined to their homes, they are willing to engage with brands more than ever using alternative digital solutions. The latest way to connect to customers, using digital…
ALTERNATIVE AND MOBILE POP-UPS: INSPIRATION IN COVID TIMES
Despite the turmoil we are going through, pop-up shows that they can adapt to these difficult times. We continuously monitor how companies, retailers, organisations and even institutions are using pop-ups…
HOW TO LIVE ONLINE: RETHINKING A NEW TOMORROW
As weeks go by, we are starting to settle into our new routine. How to live online: rethinking a new tomorrow. Remote team meetings, working with a different type of…
CANVAS CONSULTING SERVICE: OUR LATEST PRODUCT
Over the last month, we have experienced a sudden change in our routine. Confinement and social distancing have caused the disruption of social life, and events, such as pop-ups, have…
3 actions for a more ecological pop-up store
Sustainability is a mega-trend forcing companies to change their way of producing, to lower the impact they might have on the environment. It is also forcing companies to take further…
R.C.D. ESPANYOL LAUNCHED A POP-UP STORE
During the last Holiday Season, R.C.D. Espanyol launched a pop-up store in one of the most exclusive locations of Barcelona. Go–PopUp powered it! We were delighted to work with R.C.D.…
LLUM BCN, ART AND PUBLIC SPACE
Last weekend the street of Poblenou, one of the most artistically vibrant neighborhoods of Barcelona, hosted a light festival. During the 2020 edition of Llum BCN and Off Llum BCN,…
FLAMINGUEO’S FIRST POP-UP IN BARCELONA
Flamingueo’s first pop-up in Barcelona: located in the heart of Gracia, one of the coolest neighborhoods of the city. The pop-up opened for 3 days during the weekend from the…
BOOKING’S POP-UP THEME HOTELS
Booking’s Pop-Up Theme Hotels is the last attempt of the international company to remain the leader of the competitive travel industry. The travel industry is today one of the economy’s…
7 tips for a visual merchandiser
7 Tips from a Visual Merchandiser, Ilaria Gasparo works as a VM for Bershka, and has a lot to share! Giulia: Can you explain to me what exactly your job…
5 TOP POP-UPS FROM LAST WEEK
Pop-ups are literally popping up around the world. It is difficult to keep up, so we want to create an overview with different concepts and sectors to be inspired and…
THE YEAR 2019 OF GO– POPUP!
“We know that time passes constantly and that there is no one day when everything suddenly changes, but humans need milestones to recapitulate and make plans. We are at that…
POP-UP AS A RECRUITING STRATEGY
While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we…
FROM INSTAGRAM TO POP-UP STORE
Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores…
The best neighbourhoods in Paris for your pop-up store
Paris is one of the major European cities. It has a total of 2.1 million inhabitants (Jan. 2019) and an average of 40 million tourists per year. That is a…
COMEDY POP-UPS ARE ON THE RISE AS SERIES NOSTALGIA GROWS
We are approaching the end of a decade, and everything from the ’90s is becoming vintage. Earlier Millennials are looking the ’90s with a sense of nostalgia. At the same time,…
How pop-ups can be an integrating part of a complete urban planning.
We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these…