COMEDY POP-UPS ARE ON THE RISE AS SERIES NOSTALGIA GROWS
We are approaching the end of a decade, and everything from the ’90s is becoming vintage. Earlier Millennials are looking the ’90s with a sense of nostalgia. At the same time,…
How pop-ups can be an integrating part of a complete urban planning.
We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these…
Beauty market grows strong and uses pop-up in its strategy
The concept of wellness has changed over time. It is no longer connected to the mere idea of being healthy but includes other core areas of our life: mental, emotional,…
How AI can help monitoring the crowd coming to your next Pop-up.
Artificial Intelligence, or AI, is every time more embedded in our lives. Through the use of computer science programming and by analysing data and surroundings, it is possible to solve…
Go— PopUp joins Lanzadera program for the next 9 months!
Lanzadera is business accelerator project based in Valencia (Spain) together with EDEM School of Entrepreneurship and the investment society Angels, it is a project wanted by Juan Roig the CEO…
Is owning your data the new luxury? Facebook is trying, through Pop-up cafes, to help us understand how to manage our privacy.
With more and more companies using data to extract vital information about the behaviour of consumers to transform them into products, services or the right banner to show up during…
How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!
Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store. …
Yoochai joins Go—PopUp
Yoochai, Portugal’s leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a…
Arizona Vintage Pop-Up Tour Starts in Barcelona
Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp.…
8 Creative Pop-Up Store Ideas
Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s…
Donuts Long-Term Pop-Up Store at Príncipe Pío in Madrid
After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous…
Why it’s a good thing that Amazon is closing all Pop-Up Stores
Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and…
How-to hire the right staff for your Pop-Up Store
Pop-up stores come in all shapes and sizes, so what kind of people are needed to hire for your pop-up concept? You’ll get into the challenge on planning and finding…
A POP-UP SUCCESS
Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new…
Property Tech Roundtable Madrid – Creating the Future of Retail
We’re excited to announce, that Go—PopUp is attending the PropTech Roundtable Madrid next Tuesday, the 22nd of January 2019. Among the CEOs of Idealista, Badi, Housell and MisOficinas, our CEO…
Merry Christmas and a Happy New Pop-Up Year 2019
With you, everything is possible! It has been an amazing year for us and we’re looking forward to an even more exciting 2019, as we’ll improve and grow our…
5 Storytelling Tips to Build Your Pop-Up Store’s Brand
Storytelling is an excellent way to build up your pop-up store’s brand. It’s perfect for creating a brand persona as well as a presence. You can create a strong association…
The Cube – Diagonal Mar’s New Pop-Up Space
Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona, the space creates an opportunity of visibility for various brands. For both new…
Amazon’s Pop-Up Store in Madrid
The 1,000 square meters pop-up space is divided into two floors, where clients can experience the company in a different way. For Black Friday and Cyber Monday, Amazon brings…
Create your own music at Sony’s new pop-up in NYC
Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the…
Never lose a booking : Activate Notifications
As landlords part of Go—PopUp, we want you to gain the most benefits of your space throughout service. One of our main objectives as a team is for your pop-up…