Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany's big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The two stars of the tour: the new Jaguar model F-PACE and the Range Rover Evoque Convertible, that will be showcased at ten exclusive temporary store locations, picked in cooperation with Go—PopUp. Everything will be embedded in an interactive store design that shows how upscale brand presentation is done well. In charge of the concept and the design was the creative agency VOSS+FISCHER. Discover Spaces photo © VOSS+FISCHER The Jaguar Innovation Lab Visitors of

A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of the creative collective, who initiated the project, writes for Go—PopUp about the success of the multimono pop-ups store. Discover Spaces Since the foundation of Complex23 in 2012 in Heilbronn, Sandra Miassar and Wolfgang Egewardt have been realizing projects at the complex' Off Space. Currently the Complex23 is made out of the Café & Bar, the multimono store, the Triangle exhibition space and the RizzeRazze tattoo and creative workshop. In addition to the usual

by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up in Cologne, Vienna and Berlin Friedrichshain, they will be occupying a cozy and minimalist space in Mitte, Berlin's hippest shopping area with streets full of designer stores. Their six-week-short pop-up functions as an offline retail test lab, a business card and a playing ground for their young brand. One of Kerbholz' founders, Nils Niendieker shared his reasons, why the pop-up is the perfect tool for an up and coming brand concept

by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular one is so close to our pop-up heart for his open mind, endless flexibility and amazing cooperation. Meet Ingo from Torstraße 161 - our landlord of the month. Discover Spaces   1. Ingo, your space at Torstraße 161 is one of our favorites. What makes it so special?  This, you would have to ask the tenants, I'm not the one to say. It's probably something else for everybody anyway, since different people have different needs and

Das Londoner Eyewear Label Archibald Optics wagt den Sprung über den Ärmelkanal und eröffnet seinen ersten Pop-Up Store in der Brunnenstraße 195 in Berlin Mitte. Mit dem Opening wird auch der zeitgleiche Markteintritt in Deutschland gefeiert. Nun haben auch wir endlich die Chance, noch bevor der Frühling richtig loslegt, unser neues, handgefertigtes Japanische Designerstück auszusuchen! Jetzt Ladenflächen entdecken Japanische Handwerkskunst trifft modernes Design Bei Archibald Optics trifft die Ästhetik der Londoner Avantgarde auf meisterliche Handwerkskunst aus Fukui, Japan. Die Gestelle werden dort in 200 Arbeitsschritten gefertigt und bestehen aus hochwertigem regionalen Acetat oder Titanium. Auch die Gläser stammen aus einer örtlichen Brillenglasmanufaktur. Noch vor

Just a few days ago we celebrated our second-year anniversary. It's been two great years helping brands to meet their objectives through a pop-up store. Since then, companies of all sizes and various sectors have relied on us to be their partners.   What's exactly is the role of Go–PopUp? When does a brand plan to build a pop-up store? What reasons do they have? What goals do they pursue? At Go–PopUp we have managed more than 700 spaces and helped hundreds of companies and young entrepreneurs to find the perfect temporary location for their brand. We have feedback from most of them and we

by Katja Feldmeier Pop-ups can be magical places. Where there was an empty room with bare walls and floors one day, there could emerge a whimsical dreamland  the next. And it does not take much. A few beautiful pieces of furniture, some good lighting, attention and love for detail, a convincing product and of course a little glitter always helps. So little can go a long way. Dimitra Zavakou is a master of the little things and in fact of the little people. With her littlepopup she is creating amazing fantasy spaces for children, holding crafty workshops and showcasing cool clothing and

von Katja Feldmeier Ohne sie gäbe es keine Pop-Ups. Unsere Vermieter sind die Basis für die Verwirklichung jeder Idee. Einer, den wir für seine Offenheit, Flexibilität und enge Zusammenarbeit besonders in unser Pop-Up Herz geschlossen haben, ist Ingo aus der Torstraße 161. Wir stellen ihn als unseren Vermieter des Monats vor und fragen einmal genauer nach. Jetzt Ladenflächen entdecken   1. Dein Space, Torstraße 161, ist einer unserer Lieblinge. Was ist das besondere an dem Space? Was das besondere an dem Space ist, kann ich nicht sagen, da müsstet ihr die Mieter fragen. Für jeden wird es wahrscheinlich etwas anderes sein, entsprechend seiner Bedürfnisse und

For Dani's last week in his pop-up shopon Brunnenstraße, we met him for an interview about his experience as a Horror Shop owner. Discover Spaces Dani, your shop is full of items with cute and creapy little monsters. Why monsters? What do you like about them? I love horror movies, I always have. I grew up watching Predator, Alien, and so many other big horror classics. And as I was getting older, I was digging more and more into this subculture, finding so many pearls. And nowadays this is a little bit forgotten, so the idea of this shop is to give a home to all