Painting the Future of Pop-Up Retail with David Berdala in the Hidden Factory Space in Barcelona
Let’s start with a look back in history, we would like to give you a little inside on what happened during our last team event in Barcelona. We came together as a team to reflect on and paint the future of the business we are in— pop-up store retail and experiential marketing. Reflecting on ourselves and about our company Our Go— PopUp story started in 2013 literally with a blank canvas and the idea of a painting. We wanted to change the way retail and real estate industry functions, by opening the gates for new ideas and concepts to empower both businesses
Yoochai joins Go—PopUp
Yoochai, Portugal's leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a variety of styles, that give clients from all around the world the opportunity to find the perfect location for their temporary retail activation or event. Starting June 18th 2019, Go—PopUp takes over Yoochai's entire operation. This move strengthens the company's position in Iberia while continuing its global expansion. In addition to continental Europe, Go—PopUp is now active in the UK, Australia, Argentina and Hong Kong. Yoochai's customers in Portugal will continue
Meet us at Retail and Brand Experience World Congress in Barcelona #RBEWC
We’re delighted to announce our participation at Retail and Brand Experience World Congress held in Barcelona from 27th to 29th May 2019. We’re also selected as a finalist for the R&B NEXT! Awards, which will be held as part of the event. Arrange your personal meeting What is it about? As part of the next wave of innovation in retail and brand experience, you can meet us at our booth and discuss with us the right solutions for your brands pop-up store, live communication event and experiential marketing campaign - discover where and how to start moving towards the future of retail with
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Announcing our Partnership with Poblenou Urban District
We are delighted to announce our official partnership with Poblenou Urban District in Barcelona. Poblenou Urban District is a creative association founded in 2012 aiming to promote Poblenou as the creative, cultural an innovation district of Barcelona. The goals of Poblenou Urban District are to promote the cultural, artistic, and commercial offer from Poblenou promoting the synergies between their community. Making alliances with cultural entities from Barcelona, producing open events, and promoting emerging talent, Poblenou Urban District pleads for the spread and democratize culture in Barcelona. "We are glad to start working with Go—PopUp, will be great for strategic alliances and
Merry Christmas and a Happy New Pop-Up Year 2019
With you, everything is possible! It has been an amazing year for us and we're looking forward to an even more exciting 2019, as we'll improve and grow our booking and fulfillment services among the global pop-up store, event promotion and live communication industry. We would like to thank you as our client, partner or landlord for trusting us and our service to rent or lease out amazing commercial short-term spaces for hundreds of unique pop-up ideas and live promotion concepts. Keep on growing with us and help us to improve our service by giving us your honest feedback. Enter our short -
THE SECRET BEHIND THE IQOS STORES
Phillip Morris, the tobacco company, is reinventing itself: the secret behind the Iqos stores. The introduction of the new innovative product, Iqos, pushed to change also the marketing approach and launched temporary stores in key locations. We spoke with Thorsten Scheib, Director of Marketing and Member of the Board of Management of Philip Morris GmbH in Munich, and examined the secret behind the IQOS stores more closely. Thorsten, why is Phillip Morris counting on stationary and temporary stores for the launch of the new IQOS brand? IQOS is a tobacco product that requires a lot of explanation. We, therefore, need sufficient time
Expo Real – What Pop-Up Stores have to do with the Digitization of the Real Estate
We can proudly announce that this year we will be present at the EXPO REAL Real in Munich as part of the RE!N Real Estate Innovation Network - the interactive and informative platform for digitalization in Real Estate. As one of 25 selected PropTech and technology startups, we present our groundbreaking solutions for the digitization of the Real Estate industry from 4-6 October in Munich and discuss current trends and developments. Market leader for commercial short-term leases - the Pop-Up store Whether a product is branded in the city center as a part of a live communication campaign in the marketing mix,
Go—PopUp startet in Australien
Wir dürfen heute stolz verkünden, dass wir nun auch mit dem neuen Smart Retail Hub Mitglied SpaceBook das andere Ende der Welt - Australien - mit genialen Pop-Up Stores und Spaces versorgen. Entdecke passende Spaces in Australien's wichtigsten Städten: SYDNEY Lebendig, multikulturell und voller spektakulärer Landschaften. Sydney ist für viele internationale Besucher das Tor nach Australien. Es gehört zu den fünfzehn meistbesuchten und lebendigen Städten der Welt, Millionen von Touristen kommen jedes Jahr um die Wahrzeichen der Stadt zu sehen. Sydney zeichnet sich durch seine Strände, Häfen, Nationalparks, Buchten und insbesondere internationalen Veranstaltungen aus – und nicht zu vergessen, das Sydney Opera House. Ideal für
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World's No.1 Retail Trade Fair in Düsseldorf with part of our team, we're just about to discuss the term - the future of retail - again (acknowledgement: the word future could be read everywhere). First of all, we see the various disciplines - from store fitting, digital solutions, architecture, mobile solutions, light, displays and visual merchandise merging together to what we simply call a worthwhile customer experience. Stores are more about emotions and the classical POS becomes a POE - a Point of Emotion - where the sale
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World's No.1 Retail Trade Fair in Düsseldorf with part of our team, we're just about to discuss the term - the future of retail - again (acknowledgement: the word future could be read everywhere). First of all, we see the various disciplines - from store fitting, digital solutions, architecture, mobile solutions, light, displays and visual merchandise merging together to what we simply call a worthwhile customer experience. Stores are more about emotions and the classical POS becomes a POE - a Point of Emotion - where the sale
Euroshop Pop-Up Retail Trends
This years Euroshop just passed by and after spending couple days at the World's No.1 Retail Trade Fair in Düsseldorf with part of our team, we're just about to discuss the term - the future of retail - again (acknowledgement: the word future could be read everywhere). First of all, we see the various disciplines - from store fitting, digital solutions, architecture, mobile solutions, light, displays and visual merchandise merging together to what we simply call a worthwhile customer experience. Stores are more about emotions and the classical POS becomes a POE - a Point of Emotion - where the sale
Pop-Up Stores bieten Chancen für Mieter und Vermieter
Wir haben uns mit Emila Brandt von der EB GROUP unterhalten und über die Entwicklung von Pop-Up Stores in Berlin mit ihr gesprochen. 1. Seit wann ist Ihnen der Begriff des Pop-Ups geläufig? Der Begriff ist uns schon seit Jahren geläufig – in Deutschland konnte man bereits seit 2004 einen Trend zur temporären Vermietung beobachten. Richtig beschäftigt haben wir uns damit erst gegen Ende 2012. Damals erhielten wir die ersten Anfragen von Modelabels, die zur Fashion Week einen Pop-Up Store eröffnen wollten. Tatsächlich kam es dann auch zur ersten Vermietung: Das Designer-Duo Sarah Büren und Sonja Hodzode zog im Januar 2013 mit seinem
Mama Shabz Pakistani Pop-Up Kitchen
by Katja Feldmeier Mama Shabz pop-up has been featured as part of our monthly favorite pop-ups before and now we finally got ahold of the fabulous creator herself to talk about her business, her food and the ins and outs of being a pop-up maker. Shabnam, please introduce yourself to our readers and tell us three unusual facts about you! I'm Shabnam, born in London with Pakistani heritage and now a Berliner. One: I am not an actual 'mama' Two: I've practiced Pakistani dance since I was a kid Three: I can read Arabic, but I don't know what I am actually saying Discover Spaces When and how
multimono Pop-Up Store Heilbronn
A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of the creative collective, who initiated the project, writes for Go—PopUp about the success of the multimono pop-ups store. Discover Spaces Since the foundation of Complex23 in 2012 in Heilbronn, Sandra Miassar and Wolfgang Egewardt have been realizing projects at the complex' Off Space. Currently the Complex23 is made out of the Café & Bar, the multimono store, the Triangle exhibition space and the RizzeRazze tattoo and creative workshop. In addition to the usual
The Kerbholz Pop-Up Shop Berlin
by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up in Cologne, Vienna and Berlin Friedrichshain, they will be occupying a cozy and minimalist space in Mitte, Berlin's hippest shopping area with streets full of designer stores. Their six-week-short pop-up functions as an offline retail test lab, a business card and a playing ground for their young brand. One of Kerbholz' founders, Nils Niendieker shared his reasons, why the pop-up is the perfect tool for an up and coming brand concept
Pop-Up Logistik mit Box at Work
von Katja Feldmeier Box at work ist der neue on demand Lager- und Logistik-Service für die Großstadt. Einfacher als Pizza bestellen. Sie liefern. Du packst. Sie holen's ab. Für alle Pop-Up Betreiber gibt es jetzt eine Lösung für die gängigen Logistik- und Lagerprobleme für ihre Ware. Jetzt Ladenflächen entdecken Mit Box at work ist Lagerung nicht mehr aufwendig oder kompliziert. Die Boxen werden direkt an die Tür geliefert. Der Kunde verpackt die Sachen und die Boxen werden abgeholt und in ein abgesichertes und ein temperiertes Lager gebracht. Sollte kurzfristig doch etwas benötigt werden, kann die Kiste innerhalb von 24 Stunden an den Kunden
Ingo is a great landlord. Ingo is smart. Be like Ingo.
by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular one is so close to our pop-up heart for his open mind, endless flexibility and amazing cooperation. Meet Ingo from Torstraße 161 - our landlord of the month. Discover Spaces 1. Ingo, your space at Torstraße 161 is one of our favorites. What makes it so special? This, you would have to ask the tenants, I'm not the one to say. It's probably something else for everybody anyway, since different people have different needs and
OY YEAH! An Oyster Pop-Up Bar!
People either love them or hate them, but be honest: have you ever tried oysters? Now it's your time because the OY Berlin gives you the opportunity to enjoy oysters, wine and hip-hop in a cozy atmosphere at the same time. OY is about "Not so Fine-dining, Fine-dining“ and pairs the sexy Berlin flair with the luxury product of an Oyster. All in all a contemporary oyster bar that perfectly fits in our space on Torstrasse 161. As a pop-up bar, for four weeks only… Discover Spaces They say less is more. With it's location fitting approximately 25 people, OY offers a small selection