For this event Go—PopUp found the perfect pop-up space to carry out one of a kind experiences part of KLM's world. Visitors also have the opportunity to enter to win a ticket to Amsterdam.     Open till June 24th, the event counts with a series of activities such as DJ sets and workshops, as well as with unique spaces of virtual reality. Among them is the opportunity on getting to know a cabin of one of KLM's aircrafts, where you will feel part of a flight on route to one of the many destinations the company can take you.     Another special feature of the pop-up

Venca has launched a new pop-up store with the latest technology on shopping experience, where it's visiting different cities in Spain. To make the brand's innovative vision come alive, Go—PopUp worked closely with Venca to create the container store format, locations, and necessary support, to make their project reality.     During the month of June, Venca has chosen this time the Montigalá Shopping Center, a mall by the famous Carrefour group. A strategic space where Venca welcomes its audience, giving the opportunity to interact with its customers.     The pop-up store features digital experiences that give buyers a type of service they have possibly never experienced until now. Characteristics

For this year's edition of Primavera Sound, Go—PopUp created a pop-up space to interview world-known artists that formed part of the festival.   Sponsored by Apple Music, the installation featured many spaces to chat, relax, and record interviews, both for artists and for technical teams of the production and the promoters.     For three days, this exclusive spot was an essential addition to one of the most popular music festivals in the world, that brought to Barcelona this year artists such as Björk, Nick Cave, The National, Lorde, and the Arctic Monkeys, among many others.    Find Your Perfect Pop-Up Space  

For 12 days Freshly Cosmetics opens a physical store with Go—PopUp for the first time - a Pop-Up store in Born district of Barcelona, that will be open from December 17 to 24. The Pop-Up shop is taking advantage of the most intense days of Christmas shopping and presents Freshly Cosmetics great product line. In the Pop-Up store, you can try all the natural cosmetics Freshly offers, including the latest releases of the brand and attend the Freshly Talks on natural cosmetics and healthy lifestyle - come and find your Christmas gift.                Open your own Pop-Up Store today!       Learn more Freshly Cosmetics Freshly Pop-Up

Venca's first digital pop-up in Spain took place in the city of Zaragoza.  Venca is fashion e-commerce for women and launched its new winter collection with a digital space. Customers could see and touch products. Buy online and choose to receive it at home within the next 48h. Zaragoza was the city Venca chose to inaugurate its first pop-up in Spain. The pop-up was in the shopping centre of Puerto Venecia. A playful surrounding to create a surprising experience while launching a new fashion collection.   //Venca Digital Experience The pop-up concept aimed to launch unique fashion experience elements: Look & Touch /  Shop & Enjoy / Shop

Phillip Morris, the tobacco company, is reinventing itself: the secret behind the Iqos stores. The introduction of the new innovative product, Iqos, pushed to change also the marketing approach and launched temporary stores in key locations.  We spoke with Thorsten Scheib, Director of Marketing and Member of the Board of Management of Philip Morris GmbH in Munich, and examined the secret behind the IQOS stores more closely. Thorsten, why is Phillip Morris counting on stationary and temporary stores for the launch of the new IQOS brand? IQOS is a tobacco product that requires a lot of explanation. We, therefore, need sufficient time

The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference point at European level, a pioneering alternative pop-up space in the city of Barcelona that positions the Maremagnum Shopping Centre as a reference point for the pop-up phenomenon in Europe.   The Bultaco-Harley Barcelona space is a cozy container-built boutique located in the Plaza de la Odisea in Maremagnum.

Klépierre celebrated the second edition of the Top Brand Experiences Awards on the night of September 28th, which recognised the special actions of agencies and brands, as well as the best stands located in its shopping centres in Spain. Divided into three categories, there were a total of nine nominees: Nespresso, Andrea A and La Casa de la Carcasa in Top Sales Retail; Impacmedia, Wasabi and Cheil in Top Brand Promotion; and Juan Valdez, C&A and Bultaco Gofreti (container designed by our partners Container Custom) in Top 360º Campaign. In the Top Sales Retail category, which rewards the most qualitative stands, Nespresso

THINX Clue and Birdsong are popping up in Berlin this Friday, October 6th-Saturday to October 7th in a revolutionising feminist Pop-Up Store.   THINX was born in January 2014 thanks to = (Three friends) + (some gnarly period accidents) + (100 million girls missing school just b/c of their periods) + (3.5 years of R&D) + (like, 30 badass team members) The result? Eco-friendly, surprisingly comfortable and sanitary way for women to approach their cycles in a new way!   "The last thing a woman wants to worry about while hitting the gym, the barre, the pavement or the yoga mat for a workout session is having a

If you are in Germany and in love with the mythical black and white biscuit that is enjoyed in phases, you are in luck! Oreo will open a pop-up store in Rosenthaler Straße 21 in Berlin-Mitte, and we are proud to communicate that Go—PopUp was responsible for the location and the venue search. The ephemeral store is the end of the Oreo national tour. The biscuits that "twist, lick and drunk" are available in all variations - from the original to the Double variant to the new Crispy & Thin. The shop is open every day from 12 to 20 hours.

The purpose of the pop-up restaurant held on June 21 and 22 was to recreate that sense of uniqueness and intrigue that pervades you when you try out Brockmans English gin for the first time. The pop-up restaurant was designed by María Puig, who transformed the space provided by Go—PopUp into an exclusive and clandestine place. The guests were able to enjoy the cocktails created exclusively for the event, and a dinner that was signed by Alvar Ayuso, awarded as Best Young Chef in Catalonia by the Catalan Academy of Gastronomy. All this accompanied by the button Press For Gin, which,

Visionario, the first quality glasses brand at a revolutionary price, has relied on Go—PopUp to establish itself in Maremagnum shopping center. Visionario, which integrates vertically from the design to the manufacture of its glasses, plans to consolidate its presence in Spain in the next two years and, from then on, start its internationalization and land in European countries such as Italy or Greece. The stand, located on the first floor of one of the most important shopping, restaurant and leisure centers in the city, will be from April until the end of September. Maremagnum is one Barcelona’s favourite shopping centers for brands and

El objetivo del restaurante pop-up celebrado el 21 y 22 de junio era recrear esa sensación de singularidad e intriga que te invade cuando pruebas la ginebra inglesa Brockmans por primera vez. El restaurante pop-up contó con la escenógrafa María Puig, quién transformó el espacio facilitado por Go—PopUp en un lugar exclusivo y clandestino. Los invitados pudieron disfrutar de los cócteles del Brand Ambassador de Brockmans en Barcelona, creados en exclusivamente para el evento, y una cena que llevó la firma de Alvar Ayuso, premiado como mejor chef joven de Cataluña por la Academia Catalana de Gastronomía. Todo ello acompañado del

Adidas created a unique Pop-Up Store in the centre of Barcelona: Adidas EQT gaming room. The aim was to launch the new models of EQT sneakers. //Collaboration We provided a prime location, in just two days: turning the concept into a real story.  Adidas and their agency were very please with the options we proposed to them. And finally, they decided on the A+ location at Rambla de Cataluña in the centre of Barcelona.  We were satisfied to have helped them through our personalised service while empowering their idea to become tangible. “It has been a pleasure to work with Go—PopUp, not only for

La firma de gafas de primera calidad a precios revolucionarios, ha confiado en Go—PopUp para establecerse en el C.C. Maremagnum. Visionario, que integra verticalmente desde el diseño hasta la fabricación y la comercialización de sus gafas, tiene previsto consolidar su presencia en España en los próximos dos años y, a partir de entonces, iniciar su internacionalización y aterrizar en países europeos como Italia o Grecia. El stand, situado en la primera planta de uno de los centros de shopping, restauración y ocio más importantes de la ciudad, estará desde Abril hasta finales de Septiembre. El C.C. Maremagnum, gracias a su estratégica situación sobre

Guest Article by Romain Aubert from Popscout Few founding elements of Colonial Hong Kong stand today as they did over 100 years ago; one of them, aside from a few face-lifts, is Hong Kong’s infamous Tramways. Aside from being the coolest thing on the streets, they are the platform of an initiative that might just change the pop-up and short-term retail sector forever. Short-term retail is growing exponentially, but hop-on Hong Kong Tramways’ Transparent Tram and be a part of the concept that takes retail to a whole new level: Pop-up Tramways. Concept Hong Kong Tramways’ Transparent Tram operates as normal, but it’s

Today we introduce you to Lafede, architect, designer, director, curator and owner of a spacious location in the heart of the Born district in Barcelona. All kinds of activities related to design and creativity are more than welcome! Concept Store & Gallery Owner - Lafede Space type - Whole store Main use - Pop-Up Store Surface - 200 m2 Facilities - Lighting, Wifi, W.C., street-level storefront, fitting rooms, video projectors and showcase furniture.   What made you want to rent your space for days? For days or specific events, it is part of the character of the space and my way of seeing things. It is a wonderful place in the middle of the Born, so if

In Go—PopUp we have prepared a new section with cases of success owners. We introduce you to Josep, Gemma and Arnau, the smiling guys from the cover photo. They own a pop-up space in one of the most beautiful areas of Barcelona, the neighbourhood of Gracia. Ready to meet these three cracks?   Creative Pop-Up in Gracia Owners - Gemma Caihuelas, Josep Armengol and Arnau Miquel Type of space - Whole shop Main usage - Pop-Up Store Surface area - 25 m2 Facilities - Lighting, Showcase, Gazebo, street access, Wifi, Air conditioning, Heating, Video projector and W.C.   What made you want to rent your space for days? The space was born