SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in…
A pop-up about 3D printing and its creation
Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing…
Our first 2021 pop-up, the Blood Bank
We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year’s edition started on the 8th of January and lasted ten days. The concept…
Why pop-ups gained new popularity
We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to…
Go–PopUp signs a partnership with Americanoize
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About…
Go–PopUp sign a collaboration with La Devanture
Go—PopUp and La Devanture, are happy to announce their partnership. Go–PopUp aims to continue growing its presence in Europe and to be able to support their clients both locally, in…
How to get ready for the peak season with a pop-up store
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a…
Online Pop-Up with Chef William Chilila
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one…
Rethinking the basis of retail when launching a pop-up store
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the…
How to launch an omnichannel pop-up store
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these…
Hand picked: 5 top locations to pop-up in Paris
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to…
Forerunner Zara, a phygital pop-up
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like.…
An online pop-up: Guayusa company
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on…
Looking at the future: the holiday season and pop-ups
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies…
COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some…
The 2.0 Bergamotte pop-up in Berlin
BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN
A beauty online pop-up: the Mary Kay case
The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to…
Go–PopUp signs a commercial agreement with The Hood
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the…
How to communicate with consumers during Covid-19
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how…
HOW TO LIVE ONLINE: RETHINKING A NEW TOMORROW
As weeks go by, we are starting to settle into our new routine. How to live online: rethinking a new tomorrow. Remote team meetings, working with a different type of…