COVID-19, CULTURAL TENSIONS AND INSPIRATIONAL POP-UP EVENTS
Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than…
3 actions for a more ecological pop-up store
Sustainability is a mega-trend forcing companies to change their way of producing, to lower the impact they might have on the environment. It is also forcing companies to take further…
PUBLIC SPACE AS POP-UP EVENTS
CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores. Cities are organic and change constantly. It…
LLUM BCN, ART AND PUBLIC SPACE
Last weekend the street of Poblenou, one of the most artistically vibrant neighborhoods of Barcelona, hosted a light festival. During the 2020 edition of Llum BCN and Off Llum BCN,…
5 POP-UPS NOT TO MISS FOR VALENTINE’S DAY
Officially recognized by the Roman Catholic Church, St. Valentine is known to be a real person who died around A.D. 270. Every year, Valentine is celebrated around the world, so…
FLAMINGUEO’S FIRST POP-UP IN BARCELONA
Flamingueo’s first pop-up in Barcelona: located in the heart of Gracia, one of the coolest neighborhoods of the city. The pop-up opened for 3 days during the weekend from the…
BOOKING’S POP-UP THEME HOTELS
Booking’s Pop-Up Theme Hotels is the last attempt of the international company to remain the leader of the competitive travel industry. The travel industry is today one of the economy’s…
7 tips for a visual merchandiser
7 Tips from a Visual Merchandiser, Ilaria Gasparo works as a VM for Bershka, and has a lot to share! Giulia: Can you explain to me what exactly your job…
KAPTEN & SON POP-UP IN AMSTERDAM
Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with…
5 TOP POP-UPS FROM LAST WEEK
Pop-ups are literally popping up around the world. It is difficult to keep up, so we want to create an overview with different concepts and sectors to be inspired and…
THREE TRENDS HERE TO STAY
What can we expect to see along with this 2020 and in the next decade? These are three trends here to stay. Trends don’t happen from one day to the…
THE YEAR 2019 OF GO– POPUP!
“We know that time passes constantly and that there is no one day when everything suddenly changes, but humans need milestones to recapitulate and make plans. We are at that…
POP-UP AS A RECRUITING STRATEGY
While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we…
FROM INSTAGRAM TO POP-UP STORE
Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores…
WHEN PLASTIC IS THE CURRENCY: A CIRCULAR ECONOMY POP-UP
With creativity and imagination, even a circular economy pop-up can become a reality! Last summer Trashlab Miniwiz launched in Porto Cervo (Sardinia, Italy) a pop-up where the money was plastic. Trashlab-Miniwiz…
How pop-ups can be an integrating part of a complete urban planning.
We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these…
How AI can help monitoring the crowd coming to your next Pop-up.
Artificial Intelligence, or AI, is every time more embedded in our lives. Through the use of computer science programming and by analysing data and surroundings, it is possible to solve…
LAMY opens its first Pop-up in Berlin!
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY,…
Go— PopUp joins Lanzadera program for the next 9 months!
Lanzadera is business accelerator project based in Valencia (Spain) together with EDEM School of Entrepreneurship and the investment society Angels, it is a project wanted by Juan Roig the CEO…
A/R a futuristic trend: ride it with a Pop-Up event!
While Virtual Reality or VR did not make it to our daily reality, Augmented Reality or AR, however, thanks to our mobile phones and an App., is a technology that…
5 POP-UP TRENDS TO FOLLOW IN 2019
Since the advent of the internet, many things in our lives have changed. Over the past decade, retailers have been battling a dual transformation. Expanding their business onto the digital…