How to get ready for the peak season with a pop-up store
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a…
Online Pop-Up with Chef William Chilila
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one…
Rethinking the basis of retail when launching a pop-up store
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the…
How to launch an omnichannel pop-up store
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these…
Hand picked: 5 top locations to pop-up in Paris
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to…
Forerunner Zara, a phygital pop-up
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like.…
An online pop-up: Guayusa company
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on…
Looking at the future: the holiday season and pop-ups
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies…
COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some…
The 2.0 Bergamotte pop-up in Berlin
BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN
A beauty online pop-up: the Mary Kay case
The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to…
Go–PopUp signs a commercial agreement with The Hood
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the…
How to communicate with consumers during Covid-19
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how…
HOW TO LIVE ONLINE: RETHINKING A NEW TOMORROW
As weeks go by, we are starting to settle into our new routine. How to live online: rethinking a new tomorrow. Remote team meetings, working with a different type of…
COVID-19, CULTURAL TENSIONS AND INSPIRATIONAL POP-UP EVENTS
Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than…
3 actions for a more ecological pop-up store
Sustainability is a mega-trend forcing companies to change their way of producing, to lower the impact they might have on the environment. It is also forcing companies to take further…
PUBLIC SPACE AS POP-UP EVENTS
CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores. Cities are organic and change constantly. It…
LLUM BCN, ART AND PUBLIC SPACE
Last weekend the street of Poblenou, one of the most artistically vibrant neighborhoods of Barcelona, hosted a light festival. During the 2020 edition of Llum BCN and Off Llum BCN,…
5 POP-UPS NOT TO MISS FOR VALENTINE’S DAY
Officially recognized by the Roman Catholic Church, St. Valentine is known to be a real person who died around A.D. 270. Every year, Valentine is celebrated around the world, so…
FLAMINGUEO’S FIRST POP-UP IN BARCELONA
Flamingueo’s first pop-up in Barcelona: located in the heart of Gracia, one of the coolest neighborhoods of the city. The pop-up opened for 3 days during the weekend from the…