The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona, Paris, Milano and Hong Kong Go—PopUp was one of the initiators of the world's first collaborative alliance in the pop-up retail sector. The alliance was joined by five European and Asian online marketplaces for pop-up stores and spaces. The common goal is to push agile retail at the international level and to promote the exchange between cities, brands and creative ideas for pop-up stores. Discover Spaces Who are the founding members? Go—PopUp, the market leader in
The Best Berlin Food Pop-Ups In January
by Katja Feldmeier Or shall we call it: 4 reasons to break your new year's resolution? We know, we know: 2016 will be different. But with all the delicious food options poppin' up, it's important to allow yourself a little cheat day here and there. Discover Spaces #1 BrotZeit W&W: January 17, 10 AM - 5 PM at Markthalle Neun, Eisenbahnstrasse 42/43, 10997 Berlin F*** all the delicate cuisine, the glutenfree and the five star, the seven course and the high class menus. We Germans probably know best: Sometimes all you need is a piece of good old bread with butter. So let's feast on bread on this bread-feast at Markthalle 9. Photo:
Dimitra And Her Littlepopup
by Katja Feldmeier Pop-ups can be magical places. Where there was an empty room with bare walls and floors one day, there could emerge a whimsical dreamland the next. And it does not take much. A few beautiful pieces of furniture, some good lighting, attention and love for detail, a convincing product and of course a little glitter always helps. So little can go a long way. Dimitra Zavakou is a master of the little things and in fact of the little people. With her littlepopup she is creating amazing fantasy spaces for children, holding crafty workshops and showcasing cool clothing and
SugarTrends – Local Shopping Goes Global
by Katja Feldmeier Remember that small boutique store near Camden Market that you discovered on your trip to London? Maybe you wish you could take the next plane to Copenhagen, just to get another box of those sweet and chewy fleur de sel caramels from an artisanal sweets shop in a side alley. What if we told you that soon those things will be easier than ever? Tim Lagerpusch and Christian Schwarzkopf, the founders of the startup SugarTrends, set out on a mission to create an online platform for small local shops and boutiques from all over the world, giving them
How To Guide: Build Your Brand
»Invest, Be Consistent, Tell Your Story« Creating a strong brand identity from the get go doesn't only benefit the entrepreneur, but can equally help potential customers to understand and embrace a brand on the first encounter. The brand is, what sets you apart, what creates emotional ties and helps build recognition value for your product or service. The branding is the seed of a business's narrative and imagery. All other communication and marketing measures will build upon that foundation. The branding experts from the creative agency Battalion shared useful insights on the three steps for getting started with branding. Discover Spaces 1) Invest in your branding Cutting corners
From Programmer To Pop-Up Shop Owner
For Dani's last week in his pop-up shopon Brunnenstraße, we met him for an interview about his experience as a Horror Shop owner. Discover Spaces Dani, your shop is full of items with cute and creapy little monsters. Why monsters? What do you like about them? I love horror movies, I always have. I grew up watching Predator, Alien, and so many other big horror classics. And as I was getting older, I was digging more and more into this subculture, finding so many pearls. And nowadays this is a little bit forgotten, so the idea of this shop is to give a home to all
How-To Guide: Measure the success of your Pop-Up Store
There are many ways to determine the success or failure of a pop-up store. Of course, many times the main motivation is to sell, sell, sell. But besides revenue, in Go—PopUp we want to show you that you always win with a pop-up. We will show you 4 metrics to consider that may be even more valuable for your brand than the income from the store. 1. Acquisition/ Interaction A fundamental objective of the event: get the leads. Yes, sure, people are tired of giving their emails everytime they go into a store, but it is a must that we get this information. Do not hesitate to
Vive La Vie! #popintoberlin In Paris
It’s the last destination of visitBerlin’s tour through Europe and the count down to Christmas in Paris. The city just looks magical in December. A lot of streets like Avenue Des Champs-Elysées, Avenue Montaigne, or Place Vendôme are Christmassy illuminated, spreading a very romantic and cozy charm. Discover Spaces © visitBerlin, Foto: Michel Blossier So much to offer The metropolis at Seine river is one of the world's most beautiful cities! Have you ever been to Notre Dame? It cuts a dominating figure on the Île de la Cité in the middle of the Seine. The spindly gothic buttresses and magnificent stained glass windows make
Creating Spaces In Only 6 Weeks: Pop-Up Store De POOS
How we successfully managed to work together with a small city in the Netherlands (Roosendaal) and the real estate owner creating pop-up spaces in only 6 weeks. Discover Spaces Open the doors for young entrepreneurs who want to start a pop-up shop (or-restaurant). This was the message at the end of September this year during a meeting of entrepreneurial incubators of West-Brabant. Go—PopUp was asked to give advise about how to manage temporary rental spaces in Roosendaal. A Cooperation with Syntrus Achmea »Only by investing in temporary stores with low rental vacancy rates and a limited leasing period will give young entrepeneurs opportunities to start their
Christmas Shopping Guide: 5 Berlin Pop-Ups
by Katja Feldmeier Christmas. There. We said it. Don't panic, though. No, really. Let's keep it together this year. There is a way out. Let's put this in perspective. Let's make the best of it. We will help you. Promise. Just don't go to the high streets. On the weekend. Do. Not. Do. It. Make the gift search a gift to yourself. Go to nice places. With beautiful things. And lovely people. Who made the things. Really. Trust us. It's the only way. Now. Off you go. No wait! Don't go just yet. Read our 5 recommendations first. Then go. See ya. One. Temporary Shop For Very Nice Things Small
OY YEAH! Eine Oyster Pop-Up Bar!
Entweder man liebt sie oder man hasst sie, aber mal ehrlich: Hast du Austern jemals probiert? Dann hast du jetzt die Möglichkeit, dich in einer coolen Location bei Hip-Hop Beats und ausgewählten Weinen von Austern überzeugen zu lassen! Das Credo der OY Bar „Not so Fine-dining, Fine-dining“, gepaart mit Berlins sexy Flair und dem Luxusprodukt Oyster. Ein wirklich überzeugendes, cooles Konzept, das perfekt in unseren Space auf der Torstraße 161 passt. Aber nur für vier Wochen… Ist schließlich eine Pop-Up Bar. Weniger ist mehr. Deshalb passen auch nur ungefähr 25 Leute in die Bar gerade das macht es so einzigartig. OY
POP-UP HOTELS
by Katja Feldmeier What are we looking for when travelling? Maybe an exciting experience in pop-up hotels? Maybe we seek urban wilderness to immerse ourselves. Maybe we crave the peace of the countryside. For most of us, it has something to do with discovery and distance. There is that returning urge to discover a new place. To discover ourselves in being out there. And find the distance to our daily routines and a change from redundant impressions on our senses. This distance is not necessarily a question of mileage. We can easily be strangers in our own country and satisfy our longing
High Five To Amsterdam! #popintoberlin In Holland’s Capital
Jetzt Ladenflächen entdecken Like Berlin, Amsterdam has been a magnet for liberal and eccentric types since the days of Vermeer and Rembrandt. This is why visitBerlin stops in Hollands capital for the fourth stop of #popintoberlin’s tour through Europe. Sure, Amsterdams is very famous for its tolerance of soft drugs and prostitution but the city's got so much more to offer! Lose yourself in a canal maze. Window-shop where live merchandise is lit with red neon,visit great art museums… and of course take your chances with the traffic on a bike. (Photo © visit Berlin, Arnold van West) © visitBerlin © visit Berlin, Photo: Arnold
Get Ready For Berlin Fashion Week With These Showrooms
A little reminder for all fashion addicts and designers out there: Fashion Week Berlin starts January 18th until 22nd 2016. You want to benefit from Berlin's vibe, the city has every half a year, created by so many creatives and brands visiting Germany’s capital to see the latest looks in fashion? Be a part of it with your own pop-up store during Premium Exhibitions, Panorama Berlin and Mercedes Benz Fashion Week. We put together some interesting showrooms. One could be yours! Pop-Up Space Salon am Moritzplatz This space is simply great. Where do we start? With the area: Moritzplatz. The cool kids hang out
What Google Maps Won’t Tell You
Cities are organisms: mutating, shedding, growing, contracting, swallowing, proliferating. You need to be there, be in the present, able to touch the ever evolving architectural surface - the living and breathing skin clasping the façades. While google maps is a terrific tool to navigate you to almost any location, the satellite snaps give a distorted picture of a cities' reality. Looking at them, one should simply be reminded what is shown: already shedded layers of skin, buildings deeply drowned in formaldehyde. Some snapshots to serve as a reminder of the ubiquitous change, to serve as a plea to wander the streets of reality. Storefront
I Love My City – EyeEm Photo Mission Winners
The relationship between a city and its inhabitant is an inexplicable bond made out of moments, locations and the people who were involved.
Oh My Sweet Vienna! #popintoberlin in Austria
On the surface Vienna is elegant, traditional and slow moving. But dig a little deeper and you’ll find it’s bohemian and trendy side in the creative hotspot of the 7th district. The Siebensternviertel is the centre of Vienna’s creative scene where independent boutiques have sprouted for several years now. Situated in the nucleus of Strudel and Sachertorte, the pop-up store won't leave you hungry for sweet delights: Scroll down to gain insight into Reto’s Candy Farm from Berlin Kreuzberg. ©visitBerlin ©visitBerlin ©visitBerlin Vienna and Food As already mentioned Vienna is famous for its food: Wiener Schnitzel, Wiener Melange and the worldwide famous Sachertorte. The cake consists of a dense
5 Food Pop-Ups You Shouldn’t Miss This Autumn
Once again we at Go—PopUp put our heads together to give you an exclusive list of our favorite upcoming food pop-ups in the city. If you didn't have these on your radar yet, it's about time you add them to your Facebook event list. 1. Smoked by The Pit Pop-Up at Mulax When & Where: On the weekends from 30.Oct - 28.Nov at Mulax, Lausitzer Str. 10, 10999 Berlin-Kreuzberg If you want to treat yourself to a hearty pre-Christmas gift, it should definitely be this one. Adam Ramirez offers you the last chance to try incredibly delicious hand smoked Texas BBQ in a
How To Guide: 5 Tips For Your Pop-Up Event
by Sophie Radtke If you are opening a pop-up store, there are a lot of ways to make the crowd happy. Try to think out of the box, do something new, something different. There are tons of possibilities of making the night special with a few little tricks. 1. Think about a maximum budget you can spend for your opening party. How many people are expected? Do you need any equipment? Any ideas, what you wanna serve? Don’t panic, if you have a small budget, you can make something great out of it e.g. offer some „Frozen Drinks" from SchleckDruff to cheer up
Flexible Fashion Pop-Up by IND
Discover some innovative fashion for women and men by IND-Berlin at Nina's pop-up shop on Brunnenstraße 195. Nina told us all about her pop-up experience, her lovely designs and let us in on a secret: Bring one of her postcards (designed like the cover photo) to Brunnenstraße 195 for a little surprise! Why did you choose Brunnenstraße 195 as a space for your first pop-up? Rosenthaler Platz is a very trendy and cool location, where all kind of different people come together. You look in the eyes of people on the street, there is a connection and you catch a friendly smile which makes me feel like home. How was
How To Guide: Make Your Pop-Up Stand Out Of The Crowd
While, in the first decade of the new millennium, pop-up stores had represented a vanguard communication tool within the fashion and lifestyle industries that was only known to a quite exclusive circle of artsy people, opinion leaders, influencers and so-called lead customers, this ephemeral or “finite” retail format has, since then, turned into a marketing and distribution practice which is widely and repeatedly adopted by countless companies and brands across industries as diverse as luxury (e.g. Chanel), consumer electronics (e.g. Apple), automotive (e.g. Opel), cosmetics (e.g. L’Oréal) and household products (e.g. Dyson). Yet, to the extent that pop-up stores have