COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some changes show how COVID-19 draws attention to sustainability. Sustainability is not a new concept, nor in retail nor in other industries. Over time changes in ethics and societal beliefs have pushed the topic of sustainability to become part of the best practices of each brand or sectors. Sustainability has a large meaning and a recent study, by Dr Paul Bain, has shown that people understand it in four different ways. Generally speaking,
The 2.0 Bergamotte pop-up in Berlin
BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN
A beauty online pop-up: the Mary Kay case
The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to return to your physical store? We, at Go–PopUp, are facing the same dilemma: how can we allow our employees to go back to the office while ensuring the safety measures imposed by the social distancing? Not everything can be as before; several aspects need to be taken into consideration, both operational and behavioural. Where probably the latter is the most difficult to control. //New normality We know that a new normal is settling
Go–PopUp signs a commercial agreement with The Hood
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the anti-mall.” It promotes an innovative concept aimed at a public moved by the desire of sharing ideas, art, and experiences- creating a feeling of neighborhood and community. What stands out about this compact is that artistic, creative, and playful components coexist on an equal footing with the commercial segment. The center offers a selected mix of leisure, culture, food, and retail, for everyone looking for new trends. // The agreement Go–PopUp is always focused on finding
How to communicate with consumers during Covid-19
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how to communicate with consumers during COVID-19 and how to promote my products or services but sensibly? I have already shared some cultural tensions the lockdown has highlighted, you can read the article here and learn more about it. Some of those same cultural tensions are causing a shift in the way companies communicate with their customers, no matter what channel they use. //Three cultural tensions and communication I would like to focus on three central
How to create a successful online pop-up store
Hosting an online pop-up is an incredible opportunity to entice the attention of your community. For your pop-up to be appealing and successful, you should take into account some characteristics your pop-up should have. Also, you should put into place a little strategy to maximise the time you are spending with the participants, that is why we want to share with you how to create a successful online pop-up store. Remember, your pop-up should have an added value to the purchase experience. Use your expertise to create this value so more customers will participate, again and again. //What you should keep in mind Structure
3 actions for a more ecological pop-up store
Sustainability is a mega-trend forcing companies to change their way of producing, to lower the impact they might have on the environment. It is also forcing companies to take further measures which are essential for their customers. Today, consumers are extremely informed and are prepared to judge hard if they believe that a company has not jumped yet on the sustainability wave. We give you 3 sustainable actions for a more ecological pop-up store. According to the research company JWT Intelligence, 92% of consumers want to live more sustainably. And the most exciting fact is that they are willing to pay
LLUM BCN, ART AND PUBLIC SPACE
Last weekend the street of Poblenou, one of the most artistically vibrant neighborhoods of Barcelona, hosted a light festival. During the 2020 edition of Llum BCN and Off Llum BCN, art and public space became the protagonists. Go- PopUp has its headquarters in Poblenou. Therefore, together with Poblenou Urban District, we promoted the event but also actively participated together with Razzmatazz and SONO. Our façade became one of the canvases. //The event The event was born with the idea of challenging the concept around public space and how to use it. We felt identified with this concept, as pop-ups also challenge the
BOOKING’S POP-UP THEME HOTELS
Booking's Pop-Up Theme Hotels is the last attempt of the international company to remain the leader of the competitive travel industry. The travel industry is today one of the economy's leading sectors worldwide. Indeed, according to The World Travel & Tourism Council (WTTC), this sector supports 1 in 5 jobs around the globe, generating 10% of the global GDP. The traveling scenario has changed over the last 20 years, thanks to more competitors, start-ups, and the internet. The result is that nowadays you don't need to be rich to travel. Travelers' profiles have also changed. It includes solo travelers women, families living
7 tips for a visual merchandiser
7 Tips from a Visual Merchandiser, Ilaria Gasparo works as a VM for Bershka, and has a lot to share! Giulia: Can you explain to me what exactly your job consists of? Ilaria: I’m a Visual Merchandiser. Therefore, I am in charge of everything related to the image of the store. From shop windows, mannequins, lights, internal layout, to marketing material and props and so on. I will explain to you in general what is going on in the retail field. I will also provide you with 7 tips from a visual merchandising, which is a role that can vary from company
5 TOP POP-UPS FROM LAST WEEK
Pop-ups are literally popping up around the world. It is difficult to keep up, so we want to create an overview with different concepts and sectors to be inspired and see that it is possible to launch a pop-up about anything! Here an overview of the 5 top pop-ups from last week, featuring New York, Tokyo, Miami, London, and Atlanta. 1// Vinyls and Design Are you going to be in New Yorker? Through March 1, MoMA Design Store will have a special pop-up concept in collaboration with Williamsburg's Earwax Records called The Record Shop. If you are passionate about music and design, this
Why it’s a good thing that Amazon is closing all Pop-Up Stores
Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and shopping malls. In those stores, customers can try Amazon products such as Fire Tablets, Kindle E-Readers, Echo Smart Speakers and Amazon services like Prime Video, Audible and Kindle Unlimited. Testing New Markets with Pop-Up Stores Pop-up stores are the forefront when it comes to testing new markets, products or retail concepts with a low financial risk for brands and retailers of all shapes and sizes. The gained learnings and experiences within pop-up
Cheetos to open its first pop-up restaurant: ‘The Spotted Cheetah’
If you are a fanatic of Cheetos cheese taste, you’ll fall in love with the pop-up restaurant 'The Spotted Cheetah' in New York. Only for three days and with limited seats, those who visit the pop-up restaurant will receive a complete Cheetos menu: tomato soup, meatballs, sandwiches, nachos, chicken, tacos
5 Berlin Food & Fashion Pop-Ups in April
by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky - try to bring the best pop-ups to our readers! And this edition features all of our favorite kinds of pop-ups that will brighten up your wardrobe for spring, bring some greenery into your home or balcony and awaken your little taste buds with otherworldly flavors from Japan and Venezuela. Narf. Discover Spaces #1 Mint & Berry Flower Market W&W: 17. April, 12 am - 8 pm, Köpenicker Straße 16, 10997 Berlin Bright blooms and pastel petals make this flower and fashion market the perfect destination for a
Flower Power at & Other Stories
Spring is finally here and the Swedish fashion retailer & Other Stories surprises us with a flowery cooperation: Together with the Berlin-based florist Marsano Blumen they transformed the & Other Stories store on Neue Schönhauser Straße into a sea of palms, spring flowers and cacti. Discover Spaces For ten days visitors have the chance to discover the new summer collection 2016 and additionally ornate flower bouquets. You will have the chance to buy a small green cactus, tulips, hyacinths, daffodils, fern, exotic blossoms and many more. It's not only a beautiful addition to their clothes and in-shop materials but a good deed
Design from London, Made in Japan, Pop-Up in Berlin
The London eyewear label Archibald Optics takes the plunge over the English Channel and opens its first pop-up shop on Brunnenstrasse 195 in Berlin-Mitte. By opening the store, they celebrate the market entry of their collection in Germany. Now you got the chance to pic your new handmade Japanese design piece, even before spring has fully started. Discover Spaces British Design & Japanese Craftsmenship At Archibald Optics the aesthetics of London's avantgarde meets masterful craftsmenship from Fukui, Japan. The glasses are made in 200 working steps out of regional acetate or titanium. The lenses are produced at a local glass manufactory. Right before their opening on
Pop Into: Hamburg
von Katja Feldmeier Hamburg war schon immer die nordisch coole Schwester von Berlin. In letzter Zeit tut sich auch vermehrt was in der Hamburger Pop-Up Szene und neue Shops erscheinen hier und da auf der Bildfläche. Es folgen unsere neuesten Pop-Up Entdeckungen in Hamburg. Discover Spaces Frollein Ida Pop-Up Store Foto: Lupi Spuma für Lena Hoschek Frollein Ida ist aus liebe nach Hamburg gezogen und Liebe ist es, die einen durchströmt, wenn man ihren kleinen Pop-Up Shop betritt und die handverlesene Auswahl ein Kleidern und Röcken von der Österreichischen Designerin Lena Hoschek betrachtet. Für die Kleinsten bis 9 Jahre gibt es Schönes von Bobo Choses. B-LAGE
POPUP-NOW – Fashion, Street Food & Lifestyle in Düsseldorf
Bereits zum zweiten Mal öffnet das Mode- und Lifestyle Event wieder seine Pforten und lädt unter dem Motto »DISCOVER.CONNECT.SHOP« auf dem Platz der Ideen 1 in Kooperation mit GREY Germany und der Stadt Düsseldorf alle Mode-und Lifestyle-Interessierten ein. Wann? 21.Mai 2016 POPUP-NOW schafft ein einmaliges Konzept: ein Event im Messecharakter auf dem es den Besuchern möglich ist, mit Freunden neue und innovative Marken zu entdecken und aus der kuratierten Auswahl direkt zu shoppen. Die ausgelassene aber intime Stimmung verschafft den Kunden einen neuen Zugang zu den Labels. Ein interaktives Shoppingevent der besonderen Art. Präsentiere Dein Label Und das Beste: Du kannst mit Deinem
Philipp lets his Loft to Jamie Oliver
by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp's space The Berlin Loft has seen but a few celebrities walk its halls. In 2014 it was featured in the AD's (Architectural Digest) Best of Germany selection, and rightly so. Discover Spaces 1. Philipp, what stands out the most about The Berlin Loft? The 170 sqm loft is located in a dreamy backyard in an old factory building which seems to have fallen out of time. When I discovered it four years ago, it seemed to have been a sleeping beauty for nearly 20 years with no
International Spaces for your Pop-Up
On March 15th we launched the first international alliance of the pop-up retail sector. That's why we couldn't wait to show you our top international premises... Join us on this pop-up style trip through the top shopping cities in the world!