Go—PopUp first location scouting in Ireland has led to a great partnership with Greens Are Good For You and we can't be more excited. The brand is an Irish female-led business. It aims to reducing waste, allowing women to wear colourful items in a sustainable, affordable way. Through their website, you can rent fashion clothes delivered straight at your door and then return them back. The shared wardrobe is their starting point to enter the circular fashion economy. And they loved the idea of bringing other sustainable fashion brands together, so people can shop in just one place. Everything in

We're sure that if you know what Riot Games is, then you probably are excited about Arcane being released by Netflix. Time to spoiler it: a pop-up store for League of Legends lovers has been launched in Madrid! But first, let everyone get acquainted on what we’re talking about: Riot Games is the famous game developer and publisher of League of Legends game. And Arcane is the League of Legends inspired Netflix animated series that has just been released, with an epic promotional campaign taking place all around the world.  The epic promotional campaign Imagine great things. The first episode of the series

Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world.  Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics are hitting the catwalks and fashion shows. And it's attracting designers’ interest and people's attention.  SHOHEI is one of those small businesses riding the waves of this trend. Founded by Lisa Pek and name giver Shohei Yamamoto in 2016, the brand creates women and menswear collections by

Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical that companies born first in the online world decide at a certain point to connect to the end consumers, above all when the product is innovative.  The physical pop-up in Barcelona (Spain) gave SmileDirectClub the possibility to meet face to face customers, explain the product and answer any

Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing and design services, 3D modelling for individuals and companies.They also offer package courses (group or individual) and medium courses, both for companies and individuals. The courses are adapted to children, adults, and even schools. 3D printing is a technology that has become a reality for some years now. But it is not yet part of our daily lives. In the not too distant future, this will be very different. Probably, we will all

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"); with the ambitious aim of receiving 10.000 donations. //Involving the community The latest edition kicks off intending to recover blood reserves, which decreased by 25% during the holiday season. Due to the pandemic's exceptional situation, treatments and surgeries have been delayed or rescheduled. This year, the collaboration of donors is needed even more. In Catalonia, there is blood for the

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia). //Involving the community The latest edition kicked off intending to recover blood reserves, which decreased by 25% during the holiday season. Furthermore, due to the pandemic's exceptional situation and the rescheduling of delayed interventions and treatments, there is need for help, even more. In Catalonia, there is blood

Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: Tell us about yourself and how did you become a chef. William: I love fruits and spices, and back in Zambia where I grew up, I lived in a farm- surrounded by fruits, vegetables and livestock. I always helped in agriculture, growing crops and harvesting them. It was a

An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the online sale!  Retailers understood that online is a must and that the physical store has to support further the increased sales generated online.    //Zara as a forerunner In 2018, Zara launched a pop-up store in Westfield Stratford, UK. It was the first store designed to primarily place orders and

If you visit our Shopping Center, you will find three Online Pop-Ups "Guayusa Company". I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform.   Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The dried leaves of the Guayusa tree, which grows in the Amazon jungle, are freshly brewed every day for tea. The stimulating, beneficial and sharpening infusion has become the national drink and indispensable for the Ecuadorians. My brother takes care of the whole growing process in Ecuador, working side by

BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN

The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.

During the last Holiday Season,  R.C.D. Espanyol launched a pop-up store in one of the most exclusive locations of Barcelona. Go–PopUp powered it! We were delighted to work with R.C.D. Espanyol.  It represented a challenge as they wanted a high-end location while keeping a connection with the territory and their story. Susana Almonacid is Leasing and Strategic Partnership at Go– PopUp, and she was the leader of this project: "The aspects to take into consideration were several; practical challenges, such as logistics and transportation of the container. Other aspects were: visibility of the location and coherence of the brand with the surroundings of

Flamingueo's first pop-up in Barcelona: located in the heart of Gracia, one of the coolest neighborhoods of the city. The pop-up opened for 3 days during the weekend from the 31st of January to the 2nd of February. Flamingueo is a digital native store. Emilio Peña (CEO), Pablo Niñoles (CTO) y Jacinto Fleta (CMO) launched it in 2016. They wanted to merge two hips concepts of our digital times. The flamingo, so trendy over the last years thanks to Taylor Swift, and "postear" which means "to post", referring to the constant need to post pictures on Instagram most digital native people have. They started