SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one of the most characterful venues in the city, their pop-up store has quickly turned into a hub for those drawn to fashion, true identity, and soulful design. A Brand with Its Own Identity From its inception, Scuffers has been clear about its purpose: to create pieces with their own voice, featuring an unmistakable aesthetic that doesn't aim to standardize but rather to accompany and enhance individuality.Their philosophy is straightforward: there are no prerequisites
Succes Stories | PUMA x Go—PopUp
THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High Point, PUMA’s most powerful experiential pop-up on the continent. This isn’t just another store — it’s movement, community, and energy at its finest A unique beachfront pop-up Few brands know how to connect with their audience like PUMA, and The High Point proves just that. Located right on Barceloneta Beach, this immersive pop-up invites visitors to: Try and test the brand’s most innovative running shoe modelsJoin daily social runs through the city’s most iconic
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and accessories has officially landed in Madrid, and it’s done so in style. 📍 Located at Calle Barquillo 7, right in the heart of the city, this temporary store is now the go-to destination for lovers of fashion and contemporary design. A flawless brand experience At Go–PopUp, we didn’t just secure the location — we delivered full project management to bring this space to life:● Coordination of production and local suppliers● On-site management and installation
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3x3 tournament that brought together content creators from across Europe. As part of the Euroleague Basketball finale, the event blended sports, entertainment, and lifestyle in a vibrant, high-energy format. From intense matches to dunk contests and surprising activations, the day exceeded expectations. Go–PopUp teamed up with CA Sports to bring one of the day’s standout spaces to life: the Adidas stand. a stand designed to stand out Designed and produced by our team in collaboration with CA Sports, the Adidas stand was more than just
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has captured the attention of a new generation looking for authenticity, community, and urban style with a distinctive edge. But how did this brand begin, and how has it managed to expand all the way to a fashion capital like Milan? The Origins of Cold culture: Entrepreneurship and a Passion for Creation The story of Coldculture is a perfect example of how passion for fashion, music, and urban culture can turn into a thriving
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen. A concept that goes beyond fashion Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities
How to boost your business in 2025 with Pop-Up actions
2025 has just begun, bringing with it countless opportunities for businesses and brands to stand out in a competitive market and connect more directly with their audience. The key? Embracing pop-up actions, a strategy that blends exclusivity, creativity, and unforgettable consumer experiences. In this article, we explore how ephemeral events can transform your business this year and offer practical tips to help you maximize their potential with the support of Go-PopUp, a leader in space rentals and comprehensive event management. Why Pop-Up Actions Are Essential in 2025 The start of the year is a strategic moment to grab your audience’s attention, launch new
Succes stories by Go—PopUp
In recent months, Go-PopUp has played a pivotal role in some of the most high-profile events on the international stage, solidifying its reputation as a leader in organizing and managing spaces for pop-ups, launches, and impactful ephemeral experiences. From pop-up stores by global artists to cinematic promotions and collaborations with iconic brands, we’ve brought to life unique moments that connect brands with their audiences. 🎸Morat and Metallica: Pop-Up Stores That Hit the Right Note Music fans enjoyed unparalleled experiences thanks to the pop-up stores of Morat and Metallica: Morat’s pop-up store became a meeting point for fans, offering exclusive merchandise and a chance
Advantages of using a Marketplace for renting temporary Spaces
Do you have a great event in mind, an amazing expo or a popup store to launch that thing you've been working so hard on? Nowadays, finding the perfect place to bring your ideas to life is easier than ever, thanks to temporary space marketplaces! These sites have become the best option for artists, entrepreneurs, brands and anyone who needs a temporary space without the hassle of a long rent or an endless search process. Here's why a temporary space marketplace is just what you need to make your project stand out and be a success: Variety and Flexibility of Spaces A marketplace
Ultimate guide to high-impact corporate events
When it comes to corporate events, whether strategic conferences or product launches, selecting the right venue is crucial to success. A well-chosen location not only makes logistics easier but also enhances the overall experience, leaving a lasting impression on attendees. With the year quickly coming to a close, now is the perfect time to plan events that end the year on a high note. Do you want to ensure your next event is a major success? Keep reading to discover how to choose the perfect venue to make your corporate event truly high-impact. 🡻 Capture Attention: The Key is in the Venue The venue
Do you need a space for your celebrations, plans, and events? Everything you can imagine and need in one place.
From a company dinner to a product launch, Christmas gathering, workshop, film shooting, pop-up store for your brand—celebrating, sharing, and making yourself known will always be a surefire and necessary success. Through pop-up actions, premium scouting, and space rental, you can turn all your projects into reality. We are facing the most important time of the year, making it one of the seasons with the highest demand for promotions and actions to showcase our product or service. For that reason, finding the perfect place is usually one of the main tasks and even one of the most difficult due to the
Europe in Focus | The Boom of Filming and Productions Driving the Search for Unique Spaces.
In the digital age, the insatiable demand for content has unleashed a true revolution in the entertainment industry. Europe, with its rich history and varied landscapes, has become the epicenter of an unprecedented cinematic boom. Both foreign and domestic production companies have found multiple European locations as the perfect canvas to bring their stories to life. This creative frenzy has brought about intense competition with a significant increase in the number of productions and film shoots. Simultaneously, it presents a logistical challenge: the need to find perfect spaces to carry out these ambitious productions, generating an unprecedented demand for authentic and unique
That provocative pop-up restaurant in Madrid
To rent central locations in busy cities and offer surprising experiences: this is the case of Lamucca's first pop-up restaurant, located on the iconic Paseo de Recoletos in Madrid. Ding Dong, as it is called, is an example of ephemeral architecture and marketing applied to the food and drink sector, something that does not seem to be so common (yet). In this pop-up restaurant customers will be able to appreciate a very special interpretation of the classics – and not so classics – of international street food. But what conquers the most is the attitude. Good vibes, sprinkled with some provocation,
Go—PopUp first pop-up store in Ireland helps female-led fashion businesses
Go—PopUp first location scouting in Ireland has led to a great partnership with Greens Are Good For You and we can't be more excited. The brand is an Irish female-led business. It aims to reducing waste, allowing women to wear colourful items in a sustainable, affordable way. Through their website, you can rent fashion clothes delivered straight at your door and then return them back. The shared wardrobe is their starting point to enter the circular fashion economy. And they loved the idea of bringing other sustainable fashion brands together, so people can shop in just one place. Everything in
Go—PopUp X Simon: un roadshow por más de 47 ciudades
Érase una vez, un contenedor itinerante de 30 m2 que se propuso llegar a cualquier lugar de la península a través de un roadshow por 47 ciudades en España, Portugal y Andorra. Un comienzo fascinante, ¿no? ¡Te contamos más acerca de nuestra inspiradora aventura con Simon! Simon, líder de cabecera para soluciones tecnológicas de iluminación y conectividad, ha apostado por una ruta experiencial e inmersiva. ¿El objetivo? Dar a conocer su nueva línea de producto en toda la peninsula. La linea se llama Simon 270, y de aquí el nombre, #RoadShow270. Se ha tratado de todo un reto. Organizar un roadshow
Go—PopUp scouts the perfect pop-up place to launch Arcane, the new Netflix series
We're sure that if you know what Riot Games is, then you probably are excited about Arcane being released by Netflix. Time to spoiler it: a pop-up store for League of Legends lovers has been launched in Madrid! But first, let everyone get acquainted on what we’re talking about: Riot Games is the famous game developer and publisher of League of Legends game. And Arcane is the League of Legends inspired Netflix animated series that has just been released, with an epic promotional campaign taking place all around the world. The epic promotional campaign Imagine great things. The first episode of the series
Go–PopUp supports sustainable fashion in Vienna
Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world. Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics are hitting the catwalks and fashion shows. And it's attracting designers’ interest and people's attention. SHOHEI is one of those small businesses riding the waves of this trend. Founded by Lisa Pek and name giver Shohei Yamamoto in 2016, the brand creates women and menswear collections by
SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical that companies born first in the online world decide at a certain point to connect to the end consumers, above all when the product is innovative. The physical pop-up in Barcelona (Spain) gave SmileDirectClub the possibility to meet face to face customers, explain the product and answer any
A pop-up about 3D printing and its creation
Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing and design services, 3D modelling for individuals and companies.They also offer package courses (group or individual) and medium courses, both for companies and individuals. The courses are adapted to children, adults, and even schools. 3D printing is a technology that has become a reality for some years now. But it is not yet part of our daily lives. In the not too distant future, this will be very different. Probably, we will all
Our first 2021 pop-up, the Blood Bank
We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"); with the ambitious aim of receiving 10.000 donations. //Involving the community The latest edition kicks off intending to recover blood reserves, which decreased by 25% during the holiday season. Due to the pandemic's exceptional situation, treatments and surgeries have been delayed or rescheduled. This year, the collaboration of donors is needed even more. In Catalonia, there is blood for the
SUCCESS STORY: OUR 2021 FIRST POP-UP, THE BLOOD BANK
We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia). //Involving the community The latest edition kicked off intending to recover blood reserves, which decreased by 25% during the holiday season. Furthermore, due to the pandemic's exceptional situation and the rescheduling of delayed interventions and treatments, there is need for help, even more. In Catalonia, there is blood