Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen. A concept that goes beyond fashion Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities

2025 has just begun, bringing with it countless opportunities for businesses and brands to stand out in a competitive market and connect more directly with their audience. The key? Embracing pop-up actions, a strategy that blends exclusivity, creativity, and unforgettable consumer experiences. In this article, we explore how ephemeral events can transform your business this year and offer practical tips to help you maximize their potential with the support of Go-PopUp, a leader in space rentals and comprehensive event management. Why Pop-Up Actions Are Essential in 2025 The start of the year is a strategic moment to grab your audience’s attention, launch new

In recent months, Go-PopUp has played a pivotal role in some of the most high-profile events on the international stage, solidifying its reputation as a leader in organizing and managing spaces for pop-ups, launches, and impactful ephemeral experiences. From pop-up stores by global artists to cinematic promotions and collaborations with iconic brands, we’ve brought to life unique moments that connect brands with their audiences. 🎸Morat and Metallica: Pop-Up Stores That Hit the Right Note Music fans enjoyed unparalleled experiences thanks to the pop-up stores of Morat and Metallica: Morat’s pop-up store became a meeting point for fans, offering exclusive merchandise and a chance

Go—PopUp first location scouting in Ireland has led to a great partnership with Greens Are Good For You and we can't be more excited. The brand is an Irish female-led business. It aims to reducing waste, allowing women to wear colourful items in a sustainable, affordable way. Through their website, you can rent fashion clothes delivered straight at your door and then return them back. The shared wardrobe is their starting point to enter the circular fashion economy. And they loved the idea of bringing other sustainable fashion brands together, so people can shop in just one place. Everything in

We're sure that if you know what Riot Games is, then you probably are excited about Arcane being released by Netflix. Time to spoiler it: a pop-up store for League of Legends lovers has been launched in Madrid! But first, let everyone get acquainted on what we’re talking about: Riot Games is the famous game developer and publisher of League of Legends game. And Arcane is the League of Legends inspired Netflix animated series that has just been released, with an epic promotional campaign taking place all around the world.  The epic promotional campaign Imagine great things. The first episode of the series

Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world.  Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics are hitting the catwalks and fashion shows. And it's attracting designers’ interest and people's attention.  SHOHEI is one of those small businesses riding the waves of this trend. Founded by Lisa Pek and name giver Shohei Yamamoto in 2016, the brand creates women and menswear collections by

Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical that companies born first in the online world decide at a certain point to connect to the end consumers, above all when the product is innovative.  The physical pop-up in Barcelona (Spain) gave SmileDirectClub the possibility to meet face to face customers, explain the product and answer any

Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing and design services, 3D modelling for individuals and companies.They also offer package courses (group or individual) and medium courses, both for companies and individuals. The courses are adapted to children, adults, and even schools. 3D printing is a technology that has become a reality for some years now. But it is not yet part of our daily lives. In the not too distant future, this will be very different. Probably, we will all

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"); with the ambitious aim of receiving 10.000 donations. //Involving the community The latest edition kicks off intending to recover blood reserves, which decreased by 25% during the holiday season. Due to the pandemic's exceptional situation, treatments and surgeries have been delayed or rescheduled. This year, the collaboration of donors is needed even more. In Catalonia, there is blood for the

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia). //Involving the community The latest edition kicked off intending to recover blood reserves, which decreased by 25% during the holiday season. Furthermore, due to the pandemic's exceptional situation and the rescheduling of delayed interventions and treatments, there is need for help, even more. In Catalonia, there is blood

Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: Tell us about yourself and how did you become a chef. William: I love fruits and spices, and back in Zambia where I grew up, I lived in a farm- surrounded by fruits, vegetables and livestock. I always helped in agriculture, growing crops and harvesting them. It was a

An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the online sale!  Retailers understood that online is a must and that the physical store has to support further the increased sales generated online.    //Zara as a forerunner In 2018, Zara launched a pop-up store in Westfield Stratford, UK. It was the first store designed to primarily place orders and