Why pop-ups gained new popularity
We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to…
Go–PopUp 2020’s milestones
Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish…
A livestream event with Daniel Berdala: power to creativity!
Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live…
How to use an influencer in a livestream event
The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include…
Go–PopUp signs a partnership with Americanoize
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About…
Discover our new premium services
Discover our new Premium Services: add-Ons you can access to make your Online Pop-Up more attractive, interactive and adapt it to your concept. Last April, right after half of the…
DESCUBRE NUESTROS SERVICIOS PREMIUM
Descubre nuestros Servicios Premium: complementos a los que puedes acceder para hacer tu Online Pop-Up más atractiva, interactiva y adaptarla a tu concepto. En abril pasado, justo después de que…
Go–PopUp sign a collaboration with La Devanture
Go—PopUp and La Devanture, are happy to announce their partnership. Go–PopUp aims to continue growing its presence in Europe and to be able to support their clients both locally, in…
How to get ready for the peak season with a pop-up store
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a…
How to launch a pop-up restaurant
Food and beverage are one of the sectors that walloped during the quarantine, and the challenges are ongoing. In this context, restaurants, just like every other sector, are facing a…
Rethinking the basis of retail when launching a pop-up store
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the…
How to launch an omnichannel pop-up store
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these…
Hand picked: 5 top locations to pop-up in Paris
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to…
Forerunner Zara, a phygital pop-up
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like.…
5 best spaces in Amsterdam
If you are looking for a beautiful location to launch your next pop-up, we want to show you 5 best spaces in Amsterdam that we have hand picked for you.…
Looking at the future: the holiday season and pop-ups
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies…
COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some…
The 2.0 Bergamotte pop-up in Berlin
BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN
How to go back to your physical store?
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to…
How to communicate with consumers during Covid-19
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how…
COVID-19, CULTURAL TENSIONS AND INSPIRATIONAL POP-UP EVENTS
Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than…