Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, we are filling our brand new office studio space next to the Razzmatazz with art, photography, music and brand culture in a unique experiential pop-up format — only for one day. Enjoy for the whole day the art and work of our featured artists, illustrators and
Donuts Long-Term Pop-Up Store at Príncipe Pío in Madrid
After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually led
The Pop-Up season just started – be ready by updating your space booking calendar
Learn the variety of ways to use and update the calendar for your spaces featured in Go—PopUp. The use of the calendar allows generating a much more agile workflow since it can block the dates in which the space is already booked. This way, the tenant will be able to know if the space is available and proceed with the booking. You can update the calendar in two ways: manually or synchronizing with iCal. If you have published your space in our websites, you can synchronize the calendar of our platform with the rest of the calendars you use, in order
Go—PopUp brings Donuts to Príncipe Pío in Madrid with a store open today!
In celebration of international doughnuts day we are happy to announce our second work with the brand, after opening its first permanent store, ‘Oh My Donuts’, in Barcelona at the end of last year. This event will get sweeter every time, as clients experiment with different toppings while personalizing their doughnut of choice, and try for the very first time the Donuts ice cream! With this store, we have created a huge buzz already, being featured in Elle, Time Out, Madrid Secreto, Cosmopolitan and inforetail. If we find ourselves in Madrid, which is hopefully soon, it will be a stop we will
Kaotiko’s Premium Pop-Up Store at intu Puerto Venecia
intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120 m². Kaotiko began its fantastic journey in 1999 with a very clear mission: to bring fashion to the street. It has established itself in the Spanish market as a benchmark for urban fashion and street style, going from spontaneity to the maturity of a brand with its own style that in 2017 achieved more than 12 million euros revenue. Since its inception, Kaotiko is still committed to a local textile
Announcing our Partnership with Poblenou Urban District
We are delighted to announce our official partnership with Poblenou Urban District in Barcelona. Poblenou Urban District is a creative association founded in 2012 aiming to promote Poblenou as the creative, cultural an innovation district of Barcelona. The goals of Poblenou Urban District are to promote the cultural, artistic, and commercial offer from Poblenou promoting the synergies between their community. Making alliances with cultural entities from Barcelona, producing open events, and promoting emerging talent, Poblenou Urban District pleads for the spread and democratize culture in Barcelona. "We are glad to start working with Go—PopUp, will be great for strategic alliances and
Winter Is Not Coming — Experiential Marketing Pop-Up Event for Canary Islands in London
The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing Promotion Event for Canary Islands Tourism Campaign Duration of 3 days in a high frequented A-Location in London Create awareness and reach new audiences for the Canary Islands as a travel destination The goal was to transport the campaigns core message Winter is not coming and transport the feeling of the seven islands where the sun always shines. From volcanic landscapes to ancient forests, endless beaches or peaks so high they
Why it’s a good thing that Amazon is closing all Pop-Up Stores
Amazon is reportedly closing all of it’s 87 pop-up stores across the US. The retail giant currently operates various temporary stores, for instance at Whole Foods stores, Kohls stores and shopping malls. In those stores, customers can try Amazon products such as Fire Tablets, Kindle E-Readers, Echo Smart Speakers and Amazon services like Prime Video, Audible and Kindle Unlimited. Testing New Markets with Pop-Up Stores Pop-up stores are the forefront when it comes to testing new markets, products or retail concepts with a low financial risk for brands and retailers of all shapes and sizes. The gained learnings and experiences within pop-up
How-to hire the right staff for your Pop-Up Store
Pop-up stores come in all shapes and sizes, so what kind of people are needed to hire for your pop-up concept? You’ll get into the challenge on planning and finding the right people for your pop-store concept to make it successful. But don’t worry too much, our pop-up retail experts have prepared some valuable insights and guidance to help you choose the right ones. Where to start? You have the perfect pop-up shop for your idea, products and activities are set, now all that is left is to present it. If your merchandise is of true value, but it is not
A POP-UP SUCCESS
Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new idea in an innovative format. //Have a clear vision of your goal and know how to measure it. A pop-up doesn’t necessarily have to sell anything. It is not about revenue, but much more. It is about creating a new worthwhile experience for your customers. A pop-up wants to create a huge buzz and new customer touchpoints. It’s important to deliver the idea you have set in an innovative way. The idea must
Goop’s Pop-Up Store in London has now become permanent
Gwyneth Paltrow’s lifestyle shop arrived in London back in September as a pop-up, now after its grand success, it will stay in the city for long-term. The store located in Notting Hill is stocked with health supplements, skin care products, homeware, clothing and accessories - all curated under the fresh style of the Goop. During a study done in July of last year, the company was estimated to worth $250 million, while in that time only having one permanent shop in LA, and a few pop-up shops around the United States. It was also not a surprise that its first international brick
Property Tech Roundtable Madrid – Creating the Future of Retail
We're excited to announce, that Go—PopUp is attending the PropTech Roundtable Madrid next Tuesday, the 22nd of January 2019. Among the CEOs of Idealista, Badi, Housell and MisOficinas, our CEO David Pérez will discuss our leading role for short-term commercial property. We will have the opportunity to exchange knowledge and practices with those successful leaders in the industry, to continue contributing to create the future of retail. Upfront to this important event, David gave us and our clients and partners some insights and previews on what to expect this year from us and the market we're in. Almost five years ago, we
Merry Christmas and a Happy New Pop-Up Year 2019
With you, everything is possible! It has been an amazing year for us and we're looking forward to an even more exciting 2019, as we'll improve and grow our booking and fulfillment services among the global pop-up store, event promotion and live communication industry. We would like to thank you as our client, partner or landlord for trusting us and our service to rent or lease out amazing commercial short-term spaces for hundreds of unique pop-up ideas and live promotion concepts. Keep on growing with us and help us to improve our service by giving us your honest feedback. Enter our short -
5 Storytelling Tips to Build Your Pop-Up Store’s Brand
Storytelling is an excellent way to build up your pop-up store’s brand. It’s perfect for creating a brand persona as well as a presence. You can create a strong association between your brand and the emotions your storytelling brings out in people. Emotions are powerful, both for motivating people and for helping them remember your brand and products. Here are five storytelling tips to build up your pop-up store’s brand from our guest author Grace Carter. Have a proper strategy You will be a lot more successful if you have a cohesive plan for how you’ll use your storytelling. Have some
El Paracaidista Opens the Biggest Pop-Up Store in Spain
For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid. The event put in display more than 100 textile and industrial design brands, that share in common design excellence, craftsmanship and sustainability. It focuses most importantly on emerging local brands that provide an authentic experience to visitors trying to find different presents. “We look at emerging brands and new designers with great potential and we give them the opportunity to have direct access to the final customer through our flagship of C / Palma and, in the imminent future, in other spaces managed by
The Cube – Diagonal Mar’s New Pop-Up Space
Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona, the space creates an opportunity of visibility for various brands. For both new entrepreneurs and large firms, The Cube is a pop-up space dedicated to sharing ideas and projects in one of the most popular places in the city. Diagonal Mar shopping center wants to bet and make known initiatives and projects that can be extended. Fashion, technology, food, culture, sports, health, beauty
Amazon’s Pop-Up Store in Madrid
The 1,000 square meters pop-up space is divided into two floors, where clients can experience the company in a different way. For Black Friday and Cyber Monday, Amazon brings its top brands such as L’Oreal, PlayStation, iRobot, Estrella Galicia and Philips
Donuts opens its first Pop-Up Store in Spain
For this project, Go—PopUp was responsible for finding the perfect live communication location in Barcelona at the recognizable Diagonal Shopping mall. The pop-up is a stand that offers the opportunity to enjoy a round and unique moment, where you can personalize your doughnuts in a variety of fillings, coverages and toppings for any taste. This delicious experience is located the bottom floor of the shopping mall, along other popular brands, where it will stay till January 31st. Definitely a sweet event that would be difficult to pass! Discover our Shopping Centers
Facebook opens Pop-Up Store in Cologne
On 16 and 17 November, Facebook stages a pop-up store in Hohe Strasse 68-82 in Cologne. The Germany's first Meet Facebook. You ask. We answer. Event in the heart of Cologne's city center is for everyone who wants to experience Facebook up close. For Facebook this is the first stationary pop-up store in Germany, comparable or similar formats take place in London, Dublin and the USA. In cooperation with Go—PopUp, a global agency specializing in pop-up stores, the rental agreement for the prime location in Cologne was provided by the nationwide real estate company storescouts based in Düsseldorf, which specializes in
Create your own music at Sony’s new pop-up in NYC
Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the most innovative pop-up ideas yet, upon entering the store and exploring the installation, the space observes guests body language and translates it into a musical track. This is then complemented with the rhythm of the person’s heart to create the final track to download, know as MeMix. This all comes with Sony’s vision of deep consumer as “technology and music, when combined, can deliver the unique experience.” To complement what is possibly
Never lose a booking : Activate Notifications
As landlords part of Go—PopUp, we want you to gain the most benefits of your space throughout service. One of our main objectives as a team is for your pop-up store to have many booking requests, so in order to achieve this with the most success, we have set a few simple steps and tips you can’t miss as owners of pop-up spaces in Go—PopUp. Log in to your account A straightforward but unmissable step; in order to log in to your account, you simply click on the “Login” button at the top bar. A bubble will appear, asking for the basic,