Property Tech Roundtable Madrid – Creating the Future of Retail
We're excited to announce, that Go—PopUp is attending the PropTech Roundtable Madrid next Tuesday, the 22nd of January 2019. Among the CEOs of Idealista, Badi, Housell and MisOficinas, our CEO David Pérez will discuss our leading role for short-term commercial property. We will have the opportunity to exchange knowledge and practices with those successful leaders in the industry, to continue contributing to create the future of retail. Upfront to this important event, David gave us and our clients and partners some insights and previews on what to expect this year from us and the market we're in. Almost five years ago, we
5 Storytelling Tips to Build Your Pop-Up Store’s Brand
Storytelling is an excellent way to build up your pop-up store’s brand. It’s perfect for creating a brand persona as well as a presence. You can create a strong association between your brand and the emotions your storytelling brings out in people. Emotions are powerful, both for motivating people and for helping them remember your brand and products. Here are five storytelling tips to build up your pop-up store’s brand from our guest author Grace Carter. Have a proper strategy You will be a lot more successful if you have a cohesive plan for how you’ll use your storytelling. Have some
El Paracaidista Opens the Biggest Pop-Up Store in Spain
For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid. The event put in display more than 100 textile and industrial design brands, that share in common design excellence, craftsmanship and sustainability. It focuses most importantly on emerging local brands that provide an authentic experience to visitors trying to find different presents. “We look at emerging brands and new designers with great potential and we give them the opportunity to have direct access to the final customer through our flagship of C / Palma and, in the imminent future, in other spaces managed by
The Cube – Diagonal Mar’s New Pop-Up Space
Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona, the space creates an opportunity of visibility for various brands. For both new entrepreneurs and large firms, The Cube is a pop-up space dedicated to sharing ideas and projects in one of the most popular places in the city. Diagonal Mar shopping center wants to bet and make known initiatives and projects that can be extended. Fashion, technology, food, culture, sports, health, beauty
Amazon’s Pop-Up Store in Madrid
The 1,000 square meters pop-up space is divided into two floors, where clients can experience the company in a different way. For Black Friday and Cyber Monday, Amazon brings its top brands such as L’Oreal, PlayStation, iRobot, Estrella Galicia and Philips
Donuts opens its first Pop-Up Store in Spain
For this project, Go—PopUp was responsible for finding the perfect live communication location in Barcelona at the recognizable Diagonal Shopping mall. The pop-up is a stand that offers the opportunity to enjoy a round and unique moment, where you can personalize your doughnuts in a variety of fillings, coverages and toppings for any taste. This delicious experience is located the bottom floor of the shopping mall, along other popular brands, where it will stay till January 31st. Definitely a sweet event that would be difficult to pass! Discover our Shopping Centers
Facebook opens Pop-Up Store in Cologne
On 16 and 17 November, Facebook stages a pop-up store in Hohe Strasse 68-82 in Cologne. The Germany's first Meet Facebook. You ask. We answer. Event in the heart of Cologne's city center is for everyone who wants to experience Facebook up close. For Facebook this is the first stationary pop-up store in Germany, comparable or similar formats take place in London, Dublin and the USA. In cooperation with Go—PopUp, a global agency specializing in pop-up stores, the rental agreement for the prime location in Cologne was provided by the nationwide real estate company storescouts based in Düsseldorf, which specializes in
Create your own music at Sony’s new pop-up in NYC
Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the most innovative pop-up ideas yet, upon entering the store and exploring the installation, the space observes guests body language and translates it into a musical track. This is then complemented with the rhythm of the person’s heart to create the final track to download, know as MeMix. This all comes with Sony’s vision of deep consumer as “technology and music, when combined, can deliver the unique experience.” To complement what is possibly
Never lose a booking : Activate Notifications
As landlords part of Go—PopUp, we want you to gain the most benefits of your space throughout service. One of our main objectives as a team is for your pop-up store to have many booking requests, so in order to achieve this with the most success, we have set a few simple steps and tips you can’t miss as owners of pop-up spaces in Go—PopUp. Log in to your account A straightforward but unmissable step; in order to log in to your account, you simply click on the “Login” button at the top bar. A bubble will appear, asking for the basic,
Meet us at PropTech Unconference Madrid
After winning the EPRA Conference Award last month in Berlin, we're delighted to join the Spanish PropTech Awards and Unconference in Madrid on the 23rd of October, from 10:30 am to 7:00 pm. The Spanish PropTech Unconference will gather exclusively 100 of the most important CEOs in Spain under the PropTech sector. In this event, the future of this topic in the country will be shared regarding the opportunities and trends in the different areas within, such as real estate software, BigData, and virtual reality, among others. In addition to Go—PopUp, other large real estate companies such as CBRE, Colonial, Tinsa and Metrovacesa, will
Kaotiko Opens New Roadshow Pop-Up Store in San Sebastian
Go-PopUp continues on collecting success stories, this time offering the ideal pop-up for the Barcelona brand Kaotiko, at the heart of San Sebastian. The pop-up project for Kaotiko lasted three months in the central plaza of the Bretxa, located in the famous coastal city of San Sebastian. This glass-cube pop-up with an unbeatable location, allowed Kaotiko to show its collection of seasonal summer clothes with this temporary and strategic live-marketing action. The city was picked as part of the European pop-up project for the brand. San Sebastian is just the start of the roadshow concept that Kaotiko will bring to more European destinations
Corona’s first Pop-Up Events in Sitges and Barcelona
Go—PopUp worked on the openings of Corona’s first two spaces in Catalunya during the summer seasons, whose locations were in Barcelona and Sitges and each were transformed in an oasis filled with nature. Corona’s main objective was to open attractive reference spots, where the beachy and chill-out essence that the brand is known about, gets visitors into the mood. During this project Go—PopUp participated in the creation of a tropical and relaxed “scape”, distinctive to the brand. With the help of our landscape designer Jose M.Blas, known for its work on vertical garden designs, orchards, and other great projects, the synergy between neutral-toned
Go—PopUp partners with Popertee and lands in London, Manchester and Dublin
Go—PopUp starts in the United Kingdom and Ireland with Popertee, the newest member of the Smart Retail Hub. This partnership increases the internationalisation of the pop-ups, creating new opportunities for our clients in the most exciting and important markets in the world. Its most-visited cities are Europe’s biggest retail centres, such as London, Barcelona or Berlin, attracting new commerce each year. These cities are also hosts of internationally-known events, such as fashion weeks, design fairs, and industry conferences. In recent years the amount of short-term spaces has increased, as more property owners are attracted by the possibilities pop-up stores and events
Vienna Design Week – Meet one of our pop-up stores landlords
The Vienna Design Week, Austria's largest design festival, is taking place in the upcoming weeks giving exciting opportunities for businesses to show their products to an international market. In Go—PopUp, we are proud to have a variety of spaces in Vienna that are perfectly suited for this event. One of these is the Design Corner, by Silvia Kro. During the design week, her pop-up will be home to the Vienna Design Corner, located right at the centre of Vienna's design hotspot in the 6th and 7th districts. The spot, which has been the place for the variety of top pop-up events, is
Meet our agency clients – ÍTACA for KLM
ÍTACA, one of Spain's leading agencies for events, marketing and communications, has most recently worked with Go—PopUp on the creation of the impressive KLM pop-up store. The goal at Go—PopUp was to find the perfect temporary space where ÍTACA would produce the event, putting together all the components that made the pop-up store a success. ÍTACA elaborated a one of a kind experience for KLM's target clients, as they were able to live one of the airline's experiences way before arriving at the airport. On this occasion, we talked closely with our client about the key factors that make ÍTACA standout in the market,
Aperol Arrives at the Costa Brava With an Unmissable Pop-up Experience
Last weekend Aperol carried out a pop-up event at Pals beach, located in the Costa Brava in Spain. The famous aperitif brand trusted on Go—PopUp to make the event reality, where Um Pals was recommended as the perfect space to execute it. In this, many different themed spaces were made where clients could explore the variety of atmospheres, such as one with a Balinese style, and another one dedicated to summery photocalls. The pop-up also counted with an extraordinary service, offering appetizers and the delicious Aperol Spritz to everyone that assisted in the event. If you were not able to live the Aperol at the
Leveza’s First Pop-up Store in Barcelona
This last weekend Leveza presented its first pop-up store in Barcelona. The American brand made this unique space along with Go—PopUp, creating an attractive experience for their clients at the Maremagnum shopping centre. This a strategic location as it is one of the most visited spots in the city. The pop-up counted with the first collection of the brand that consisted of swimsuits, tops and shots, known as the new must-haves for any trip. Exclusive by the brand, the garments are made by a fabric characterized by being lightweight and thin that has the ability to dry in just 15 minutes. Perfects to bring them
Go—PopUp partners with Chase to expand in the Netherlands
Chase, one of Netherland's leading companies for finding strategic spaces and engaging customers to brand vision, has partnered with Go—PopUp, to open in Amsterdam Go—PopUp's fourth office after Barcelona, Berlin and Vienna. This allows Go—PopUp to have people on the ground in its most important markets. Both companies have been successfully delivering pop-up experiences, making their client's projects become reality with many complimentary services they deliver. With customers such as Coca-Cola and Bavaria, Chase will now work hand-in-hand with Go—PopUp to increase the ever-so-growing market of pop-up spaces in the Netherlands, which is one of the leading ones in Europe. The team is now a Go—PopUp agent,
KLM Lands in Madrid With a New Pop-up Store
For this event Go—PopUp found the perfect pop-up space to carry out one of a kind experiences part of KLM's world. Visitors also have the opportunity to enter to win a ticket to Amsterdam. Open till June 24th, the event counts with a series of activities such as DJ sets and workshops, as well as with unique spaces of virtual reality. Among them is the opportunity on getting to know a cabin of one of KLM's aircrafts, where you will feel part of a flight on route to one of the many destinations the company can take you. Another special feature of the pop-up
Venca’s New Pop-up Store Brings the Latest of Digital Experience
Venca has launched a new pop-up store with the latest technology on shopping experience, where it's visiting different cities in Spain. To make the brand's innovative vision come alive, Go—PopUp worked closely with Venca to create the container store format, locations, and necessary support, to make their project reality. During the month of June, Venca has chosen this time the Montigalá Shopping Center, a mall by the famous Carrefour group. A strategic space where Venca welcomes its audience, giving the opportunity to interact with its customers. The pop-up store features digital experiences that give buyers a type of service they have possibly never experienced until now. Characteristics
The Exclusive Pop-up for the Artists of Primavera Sound
For this year's edition of Primavera Sound, Go—PopUp created a pop-up space to interview world-known artists that formed part of the festival. Sponsored by Apple Music, the installation featured many spaces to chat, relax, and record interviews, both for artists and for technical teams of the production and the promoters. For three days, this exclusive spot was an essential addition to one of the most popular music festivals in the world, that brought to Barcelona this year artists such as Björk, Nick Cave, The National, Lorde, and the Arctic Monkeys, among many others. Find Your Perfect Pop-Up Space