Zara Opens a Pop-up Store From the Future in Tokyo
The Inditex brand has created a two-floor pop-up shop in the Japanese capital, created only for online purchases. Upon entering the 800-meter square pop-up in Roppongi Hills shopping mall, clients have access to a QR code system that allows them to use exclusive options on Zara's app. This most importantly lets them select the right size garment chosen instore, and to have the option to buy it from the platform or at the cashier. So, why make a physical store if buyers can instead shop directly online? The pop-up shop gives the possibility to look at the product, feel it, and try it
Deeply’s New Pop-up Takes Spain’s Surf Capital
The internationally-known brand has taken over San Sebastian with an unmissable pop-up store. For this event Go—PopUp worked to obtain an innovative design suited to the brand's vision, as well as finding a strategic location to place it. Located at the heart of the city, in Plaza de la Bretxa, the container attracts anyone passing by. San Sebastian, one of Europe's surfing hotspots, goes hand-in-hand with Deeply's target client too, as most of their products are aimed to the sport. Opened all summer season until September 30th, the pop-up includes pieces from their Performance and Competition collection, as well as others from the
Go—PopUp Finds the Perfect Spot for Dr. Scholl’s New Pop-up Store
Go—PopUp has found the perfect strategic spot in Barcelona, for Dr. Scholl's new pop-up store. The place is suited to the requirements and strategy of the company, whose interest in this particular occasion is to feature their latest Spring and Summer collection. Dr. Scholl's is known for being one of the most well-known brands, in terms of comfortable footwear for over a century. In the roaring twenties, it became the first shoe brand to create a collection mainly to take care of the anatomy of the foot. Over the years it has maintained its identity as the go-to brand for anyone
Go—PopUp’s New Layout Puts Exclusive Features Upfront
Go—PopUp's new web layout puts all three exclusive features upfront, creating an easier way to finding the perfect venue for any kind of pop-up event. The previous search layout centred the idea of self-service, whereas now, users can explore better the other options that have always been active. The Self Service is a reliable source where anyone with a pop-up idea in mind can easily search from a variety of spaces across the globe. The shops, corners, showrooms, restaurants, studios, and even villas, it is set to be an accessible and direct way to finding the right spot. The option of the Personalized
Tomas Maeir Opens First Pop-Up Store in L.A.
Tomas Maier has opened his first pop-up store in L.A. to showcase a selection of men's and women's ready-to-wear pieces, accessories, and swimwear. The 3,300 square foot location has been transformed into a 1960's futuristic dream inspired by Ed Ruscha's iconic images of the Sunset Strip. The idea of creating a pop-up and making it happen in Los Angeles has to do with a variety of different reasons. First, and most importantly, the designer mentioned that "pop-ups have become part of the retail landscape and a good way to test a market." Bringing the event to this city, in particular, was due
WORLD’S FIRST PLASTIC FREE POP-UP
Ekoplaza, an eco-supermarket chain from the Netherlands, released the world's first plastic-free pop-up. Ekoplaza LAB lopened next to the Jan Pieter Heijestraat store of Ekoplaza in Amsterdam (the Netherlands). It offers 680 products wrapped in paper, cardboard, and other ecological alternatives certification. The products are organic meat, rice, sauces, cheese and dairy, fruits and vegetables. // Reducing pollution in the oceans Frans Timmermans, the European Commission's vice president, told reporters in January 2018: "If we do not do anything about it, in 50 years, we will have more plastic than fish in the oceans." Indeed, if we don't do something today to contrast waters' pollution,
Go—PopUp acquires NextSalesroom
Worldwide demand for Pop-up stores continues to grow. NextSaleroom, Austria's leading pop-up stores marketplace, has been acquired by Go—PopUp. Nextsalesroom had generated a strong demand and supply for temporary spaces over the last years in Austria, offering a variety of top places for their clients. With this acquisition, Go—PopUp strengthens the role as a global player and leader in commercial short-term rentals, offering more than 7500 spaces in 10 different countries. Vienna, the home base of nextSalesroom, is highly claimed by international retailers; occupying the 13th place in the ranking of the most popular retail expansion destinations in the world. This is partially due to
Porsche Creates the Highest Pop-up Store in The Alps
Porsche has opened the world's highest pop-up store up in the French Alps. The event features temporary test drive centres at the Kaila Hotel in Meribel and Le Yule Hotel in Val d'Isere, featuring models such as; the Macan, the Panamera Sport Turismo, and the all-new Cayenne. The company is also introducing for the first time the "Fun Zone", a unique downhill experience and an off-road obstacle course on the snow. At the top of the ski slopes at an altitude of 2300 meters, there is a Porsche Cayenne inside a snow-globe-like-display is lit up blue at night. Surely an experience any cars enthusiast cant
Jimmy Choo and Off-White Go Pop-up in Paris
Jimmy Choo and Off-White introduce their latest collaboration with a pop-up shop just in time for Paris Fashion Week. The event will take place at the prestigious Galeries Lafayette Haussmann under the landmark cupola, where it will showcase the two brands work for Off-White's Spring collection inspired by Princess Diana. If you happen to be in Paris between February 21st and March 4th, this is something you can't miss since it brings two well-known-brands with very different styles, together. Whether you are going to shop or seek inspiration for your upcoming pop-up event, we are sure the experience will go above your
Alfie Douglas Hosts an Exclusive Winter Event
Alfie Douglas opens its doors this weekend to an unmissable winter event. For two days, their newly opened flagship store at the Design Triangle in Shoreditch will welcome everyone to explore the brand's unique identity, and enjoy discounts up to 75% off. Whether you're looking for the perfect seasonless accessories made in England, or just wanting to gain some inpiration, there is no doubt you will come out with something that will last longer than those dates. This is just the start of a series of events Alfie Douglas is creating: there will be also interactive workshops classes coming up this year.
The Stranger Things Pop-Up Store by Netflix in Barcelona
Things just got a little stranger in Barcelona. A secret pop-up store reveals itself in the heart of the city with no other news about what would take place in it. Netflix's biggest hit has dominated everyone's screen and now is coming to life with an opportunity that every fan could be actually part of. The event will take place this Friday 19th of January 2018 from 12:00 till 21:00 and will go down to Saturday 20th of January 2018 and the following Sunday from 11:00 to 21:00 in Carrer de Buenaventura Muñoz, one of our Go-PopUp spaces. Find Your Perfect Pop-Up
Feel, smell and taste Freshly Cosmetics
For 12 days Freshly Cosmetics opens a physical store with Go—PopUp for the first time - a Pop-Up store in Born district of Barcelona, that will be open from December 17 to 24. The Pop-Up shop is taking advantage of the most intense days of Christmas shopping and presents Freshly Cosmetics great product line. In the Pop-Up store, you can try all the natural cosmetics Freshly offers, including the latest releases of the brand and attend the Freshly Talks on natural cosmetics and healthy lifestyle - come and find your Christmas gift. Open your own Pop-Up Store today! Learn more Freshly Cosmetics Freshly Pop-Up
5 Good Reasons to Open a Pop-Up Store for Christmas
If opening a pop-up store is a guaranteed success, imagine making it the highest sales period of the year: The Christmas campaign! One of the most apparent advantages of ephemeral shops is that they are a much cheaper solution than having a permanent store. More than 90% of sales are generated in physical stores, and 85% of consumers prefer to buy offline. Pop-ups provide a unique and original shopping experience that turns into a showcase for the brand in an interactive way and generates emotions. Result: higher notoriety, engagement and customers
VENCA’S FIRST DIGITAL POP-UP IN SPAIN
Venca's first digital pop-up in Spain took place in the city of Zaragoza. Venca is fashion e-commerce for women and launched its new winter collection with a digital space. Customers could see and touch products. Buy online and choose to receive it at home within the next 48h. Zaragoza was the city Venca chose to inaugurate its first pop-up in Spain. The pop-up was in the shopping centre of Puerto Venecia. A playful surrounding to create a surprising experience while launching a new fashion collection. //Venca Digital Experience The pop-up concept aimed to launch unique fashion experience elements: Look & Touch / Shop & Enjoy / Shop
Bultaco and Gofretti at the Container Street Market
The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference point at European level, a pioneering alternative pop-up space in the city of Barcelona that positions the Maremagnum Shopping Centre as a reference point for the pop-up phenomenon in Europe. The Bultaco-Harley Barcelona space is a cozy container-built boutique located in the Plaza de la Odisea in Maremagnum.
Bultaco and Gofretti at the Container Street Market
The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference point at European level, a pioneering alternative pop-up space in the city of Barcelona that positions the Maremagnum Shopping Centre as a reference point for the pop-up phenomenon in Europe. The Bultaco-Harley Barcelona space is a cozy container-built boutique located in the Plaza de la Odisea in Maremagnum.
Georg Demmer and Ilja Prokopez are Go—PopUp Vienna
We are very happy to officially introduce Ilja Prokopez and Georg Demmer, our Go—PopUp Vienna Country Managers. Go—PopUp will offer a more personalized service and support in the Austrian market. Meet the people on the ground in Vienna: Ilja Prokopez Spatial Planner, Go—PopUp Vienna Country Manager Prokopez (Ukraine, 1981), grew up in Germany, lives and works in Vienna. After his bachelor's degree in urban planning in Hamburg, master's degree in spatial planning at the Technical University of Vienna, majoring in "Urban Development, Urban Renewal and Urban Marketing" as well as "Project Development and Real Estate Management", he dedicated his diploma thesis to the topic
Georg Demmer and Ilja Prokopez are Go—PopUp Vienna
We are very happy to officially introduce Ilja Prokopez and Georg Demmer, our Go—PopUp Vienna Country Managers. Go—PopUp will offer a more personalized service and support in the Austrian market. Meet the people on the ground in Vienna: Ilja Prokopez Spatial Planner, Go—PopUp Vienna Country Manager Prokopez (Ukraine, 1981), grew up in Germany, lives and works in Vienna. After his bachelor's degree in urban planning in Hamburg, master's degree in spatial planning at the Technical University of Vienna, majoring in "Urban Development, Urban Renewal and Urban Marketing" as well as "Project Development and Real Estate Management", he dedicated his diploma thesis to the topic
Valentino sport-themed pop-up shops around the world
The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, resented in May. The interiors are inspired by chic gyms, and training spaces.The limited-edition items will all be marked with a new logo, "VLTN," which was inspired by old Valentino logos in the '80s and '90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits. Here is a sneak peek of the Resort 2018 collection: In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort
Valentino sport-themed pop-up shops around the world
The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, resented in May. The interiors are inspired by chic gyms, and training spaces.The limited-edition items will all be marked with a new logo, "VLTN," which was inspired by old Valentino logos in the '80s and '90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits. Here is a sneak peek of the Resort 2018 collection: In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort
Go—PopUp is the winner of the Real Estate Innovation Award at EXPO REAL
Last week we had a great time at the EXPO REAL in Munich, as part of the RE!N Real Estate Innovation Network - the interactive and informative platform for digitization in the real estate sector. As one of the 25 selected PropTech and Technology companies for the final, we presented our innovative solutions for the digitization of the real estate industry and discussed current trends and developments with many people, customers and future partners. And we are proud to announce that we have won the Real Estate Innovation Award 2017 among 700 selected international startups at the startup battlefield of Expo Real.