Meet us at PropTech Unconference Madrid
After winning the EPRA Conference Award last month in Berlin, we're delighted to join the Spanish PropTech Awards and Unconference in Madrid on the 23rd of October, from 10:30 am to 7:00 pm. The Spanish PropTech Unconference will gather exclusively 100 of the most important CEOs in Spain under the PropTech sector. In this event, the future of this topic in the country will be shared regarding the opportunities and trends in the different areas within, such as real estate software, BigData, and virtual reality, among others. In addition to Go—PopUp, other large real estate companies such as CBRE, Colonial, Tinsa and Metrovacesa, will
Kaotiko Opens New Roadshow Pop-Up Store in San Sebastian
Go-PopUp continues on collecting success stories, this time offering the ideal pop-up for the Barcelona brand Kaotiko, at the heart of San Sebastian. The pop-up project for Kaotiko lasted three months in the central plaza of the Bretxa, located in the famous coastal city of San Sebastian. This glass-cube pop-up with an unbeatable location, allowed Kaotiko to show its collection of seasonal summer clothes with this temporary and strategic live-marketing action. The city was picked as part of the European pop-up project for the brand. San Sebastian is just the start of the roadshow concept that Kaotiko will bring to more European destinations
Corona’s first Pop-Up Events in Sitges and Barcelona
Go—PopUp worked on the openings of Corona’s first two spaces in Catalunya during the summer seasons, whose locations were in Barcelona and Sitges and each were transformed in an oasis filled with nature. Corona’s main objective was to open attractive reference spots, where the beachy and chill-out essence that the brand is known about, gets visitors into the mood. During this project Go—PopUp participated in the creation of a tropical and relaxed “scape”, distinctive to the brand. With the help of our landscape designer Jose M.Blas, known for its work on vertical garden designs, orchards, and other great projects, the synergy between neutral-toned
Go—PopUp partners with Popertee and lands in London, Manchester and Dublin
Go—PopUp starts in the United Kingdom and Ireland with Popertee, the newest member of the Smart Retail Hub. This partnership increases the internationalisation of the pop-ups, creating new opportunities for our clients in the most exciting and important markets in the world. Its most-visited cities are Europe’s biggest retail centres, such as London, Barcelona or Berlin, attracting new commerce each year. These cities are also hosts of internationally-known events, such as fashion weeks, design fairs, and industry conferences. In recent years the amount of short-term spaces has increased, as more property owners are attracted by the possibilities pop-up stores and events
Vienna Design Week – Meet one of our pop-up stores landlords
The Vienna Design Week, Austria's largest design festival, is taking place in the upcoming weeks giving exciting opportunities for businesses to show their products to an international market. In Go—PopUp, we are proud to have a variety of spaces in Vienna that are perfectly suited for this event. One of these is the Design Corner, by Silvia Kro. During the design week, her pop-up will be home to the Vienna Design Corner, located right at the centre of Vienna's design hotspot in the 6th and 7th districts. The spot, which has been the place for the variety of top pop-up events, is
Meet our agency clients – ÍTACA for KLM
ÍTACA, one of Spain's leading agencies for events, marketing and communications, has most recently worked with Go—PopUp on the creation of the impressive KLM pop-up store. The goal at Go—PopUp was to find the perfect temporary space where ÍTACA would produce the event, putting together all the components that made the pop-up store a success. ÍTACA elaborated a one of a kind experience for KLM's target clients, as they were able to live one of the airline's experiences way before arriving at the airport. On this occasion, we talked closely with our client about the key factors that make ÍTACA standout in the market,
Aperol Arrives at the Costa Brava With an Unmissable Pop-up Experience
Last weekend Aperol carried out a pop-up event at Pals beach, located in the Costa Brava in Spain. The famous aperitif brand trusted on Go—PopUp to make the event reality, where Um Pals was recommended as the perfect space to execute it. In this, many different themed spaces were made where clients could explore the variety of atmospheres, such as one with a Balinese style, and another one dedicated to summery photocalls. The pop-up also counted with an extraordinary service, offering appetizers and the delicious Aperol Spritz to everyone that assisted in the event. If you were not able to live the Aperol at the
Leveza’s First Pop-up Store in Barcelona
This last weekend Leveza presented its first pop-up store in Barcelona. The American brand made this unique space along with Go—PopUp, creating an attractive experience for their clients at the Maremagnum shopping centre. This a strategic location as it is one of the most visited spots in the city. The pop-up counted with the first collection of the brand that consisted of swimsuits, tops and shots, known as the new must-haves for any trip. Exclusive by the brand, the garments are made by a fabric characterized by being lightweight and thin that has the ability to dry in just 15 minutes. Perfects to bring them
Go—PopUp partners with Chase to expand in the Netherlands
Chase, one of Netherland's leading companies for finding strategic spaces and engaging customers to brand vision, has partnered with Go—PopUp, to open in Amsterdam Go—PopUp's fourth office after Barcelona, Berlin and Vienna. This allows Go—PopUp to have people on the ground in its most important markets. Both companies have been successfully delivering pop-up experiences, making their client's projects become reality with many complimentary services they deliver. With customers such as Coca-Cola and Bavaria, Chase will now work hand-in-hand with Go—PopUp to increase the ever-so-growing market of pop-up spaces in the Netherlands, which is one of the leading ones in Europe. The team is now a Go—PopUp agent,
KLM Lands in Madrid With a New Pop-up Store
For this event Go—PopUp found the perfect pop-up space to carry out one of a kind experiences part of KLM's world. Visitors also have the opportunity to enter to win a ticket to Amsterdam. Open till June 24th, the event counts with a series of activities such as DJ sets and workshops, as well as with unique spaces of virtual reality. Among them is the opportunity on getting to know a cabin of one of KLM's aircrafts, where you will feel part of a flight on route to one of the many destinations the company can take you. Another special feature of the pop-up
Venca’s New Pop-up Store Brings the Latest of Digital Experience
Venca has launched a new pop-up store with the latest technology on shopping experience, where it's visiting different cities in Spain. To make the brand's innovative vision come alive, Go—PopUp worked closely with Venca to create the container store format, locations, and necessary support, to make their project reality. During the month of June, Venca has chosen this time the Montigalá Shopping Center, a mall by the famous Carrefour group. A strategic space where Venca welcomes its audience, giving the opportunity to interact with its customers. The pop-up store features digital experiences that give buyers a type of service they have possibly never experienced until now. Characteristics
The Exclusive Pop-up for the Artists of Primavera Sound
For this year's edition of Primavera Sound, Go—PopUp created a pop-up space to interview world-known artists that formed part of the festival. Sponsored by Apple Music, the installation featured many spaces to chat, relax, and record interviews, both for artists and for technical teams of the production and the promoters. For three days, this exclusive spot was an essential addition to one of the most popular music festivals in the world, that brought to Barcelona this year artists such as Björk, Nick Cave, The National, Lorde, and the Arctic Monkeys, among many others. Find Your Perfect Pop-Up Space
Zara Opens a Pop-up Store From the Future in Tokyo
The Inditex brand has created a two-floor pop-up shop in the Japanese capital, created only for online purchases. Upon entering the 800-meter square pop-up in Roppongi Hills shopping mall, clients have access to a QR code system that allows them to use exclusive options on Zara's app. This most importantly lets them select the right size garment chosen instore, and to have the option to buy it from the platform or at the cashier. So, why make a physical store if buyers can instead shop directly online? The pop-up shop gives the possibility to look at the product, feel it, and try it
Deeply’s New Pop-up Takes Spain’s Surf Capital
The internationally-known brand has taken over San Sebastian with an unmissable pop-up store. For this event Go—PopUp worked to obtain an innovative design suited to the brand's vision, as well as finding a strategic location to place it. Located at the heart of the city, in Plaza de la Bretxa, the container attracts anyone passing by. San Sebastian, one of Europe's surfing hotspots, goes hand-in-hand with Deeply's target client too, as most of their products are aimed to the sport. Opened all summer season until September 30th, the pop-up includes pieces from their Performance and Competition collection, as well as others from the
Go—PopUp Finds the Perfect Spot for Dr. Scholl’s New Pop-up Store
Go—PopUp has found the perfect strategic spot in Barcelona, for Dr. Scholl's new pop-up store. The place is suited to the requirements and strategy of the company, whose interest in this particular occasion is to feature their latest Spring and Summer collection. Dr. Scholl's is known for being one of the most well-known brands, in terms of comfortable footwear for over a century. In the roaring twenties, it became the first shoe brand to create a collection mainly to take care of the anatomy of the foot. Over the years it has maintained its identity as the go-to brand for anyone
Go—PopUp’s New Layout Puts Exclusive Features Upfront
Go—PopUp's new web layout puts all three exclusive features upfront, creating an easier way to finding the perfect venue for any kind of pop-up event. The previous search layout centred the idea of self-service, whereas now, users can explore better the other options that have always been active. The Self Service is a reliable source where anyone with a pop-up idea in mind can easily search from a variety of spaces across the globe. The shops, corners, showrooms, restaurants, studios, and even villas, it is set to be an accessible and direct way to finding the right spot. The option of the Personalized
Tomas Maeir Opens First Pop-Up Store in L.A.
Tomas Maier has opened his first pop-up store in L.A. to showcase a selection of men's and women's ready-to-wear pieces, accessories, and swimwear. The 3,300 square foot location has been transformed into a 1960's futuristic dream inspired by Ed Ruscha's iconic images of the Sunset Strip. The idea of creating a pop-up and making it happen in Los Angeles has to do with a variety of different reasons. First, and most importantly, the designer mentioned that "pop-ups have become part of the retail landscape and a good way to test a market." Bringing the event to this city, in particular, was due
WORLD’S FIRST PLASTIC FREE POP-UP
Ekoplaza, an eco-supermarket chain from the Netherlands, released the world's first plastic-free pop-up. Ekoplaza LAB lopened next to the Jan Pieter Heijestraat store of Ekoplaza in Amsterdam (the Netherlands). It offers 680 products wrapped in paper, cardboard, and other ecological alternatives certification. The products are organic meat, rice, sauces, cheese and dairy, fruits and vegetables. // Reducing pollution in the oceans Frans Timmermans, the European Commission's vice president, told reporters in January 2018: "If we do not do anything about it, in 50 years, we will have more plastic than fish in the oceans." Indeed, if we don't do something today to contrast waters' pollution,
Go—PopUp acquires NextSalesroom
Worldwide demand for Pop-up stores continues to grow. NextSaleroom, Austria's leading pop-up stores marketplace, has been acquired by Go—PopUp. Nextsalesroom had generated a strong demand and supply for temporary spaces over the last years in Austria, offering a variety of top places for their clients. With this acquisition, Go—PopUp strengthens the role as a global player and leader in commercial short-term rentals, offering more than 7500 spaces in 10 different countries. Vienna, the home base of nextSalesroom, is highly claimed by international retailers; occupying the 13th place in the ranking of the most popular retail expansion destinations in the world. This is partially due to
Porsche Creates the Highest Pop-up Store in The Alps
Porsche has opened the world's highest pop-up store up in the French Alps. The event features temporary test drive centres at the Kaila Hotel in Meribel and Le Yule Hotel in Val d'Isere, featuring models such as; the Macan, the Panamera Sport Turismo, and the all-new Cayenne. The company is also introducing for the first time the "Fun Zone", a unique downhill experience and an off-road obstacle course on the snow. At the top of the ski slopes at an altitude of 2300 meters, there is a Porsche Cayenne inside a snow-globe-like-display is lit up blue at night. Surely an experience any cars enthusiast cant
Jimmy Choo and Off-White Go Pop-up in Paris
Jimmy Choo and Off-White introduce their latest collaboration with a pop-up shop just in time for Paris Fashion Week. The event will take place at the prestigious Galeries Lafayette Haussmann under the landmark cupola, where it will showcase the two brands work for Off-White's Spring collection inspired by Princess Diana. If you happen to be in Paris between February 21st and March 4th, this is something you can't miss since it brings two well-known-brands with very different styles, together. Whether you are going to shop or seek inspiration for your upcoming pop-up event, we are sure the experience will go above your