Arizona Vintage Pop-Up Tour Starts in Barcelona
Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp. Arizona Vintage is a vintage fashion brand founded in 2013 in northern Spain that offers one-of-a-kind treasure pieces found all around the world. In recent years its fame has only gone uphill, becoming a staple brand in the wardrobe of many for its distinct and diverse street-style products perfect for various different occasions. Aside from its alluring style, Arizona Vintage is committed to sustainable practices, recycling second hand pieces and transforming them
10 Amazing Experiential Marketing Locations
At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our team has gathered just a few of our favourites! The crystal cube in the very-frequented Diagonal Shopping Center in Barcelona This pop-up cube is can be found in one of Barcelona’s most visited malls. Its a unique innovative format complements perfectly with a variety of pop-up store ideas that can take place inside. Read more about it here. A showroom store near Bastille in Paris The pop-up spot is located in a street connecting
Essential Tips to Make Your Pop-Up Store Recognizable
Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what’s essential to make your pop-up store recognizable in front of the perfect audience. Choose a bold concept The topic of your pop-up store is the place where everything else will come out from. Once you defined it, the rest of the steps that are taken afterward will rely on it almost completely. Let this be a concept that is innovative, exciting and that allows for customer engagement, where everyone leaves it with an urge to keep track of what your brand is
Go—PopUp x Adictik Poblenou Open Day Event 2019
Our studio space was packed with everyone having an incredible time while having a drink, listening to live music and looking through artists and brands. The pop-up event opened its doors at 12:00 on May 4th, letting the first visitors in to get the first peeks of the gallery and marketplace in our office studio in Carrer de Pamplona 88. At 16:00 the very anticipated Aleix Gordo Hostau from Goho Studio started working on the Live art performance, which kept everyone interest throughout the whole process till it was finished five our later! An incredible art piece called “Dale Caña
8 Creative Pop-Up Store Ideas
Take a look into 8 creative pop-up store ideas: the best temporary concepts of all time. 8. Adidas’ EQT Gaming Room Located in Barcelona, the two-day-pop-up store featured the brand’s top designs and game machines for visitors to enjoy. Clients saw the latest on Adidas’ innovation and took part in the fun and exclusive features only found in this shop. 7. Ikea’s Pop-Up Stores for its 20th anniversary in Spain For a week, Ikea hold a satisfying experience with a two-floors pop-up store in Madrid and Barcelona! Exclusive products paid tribute to the Swedish tradition and carried a sort of nostalgia feeling. The event also
5 Biggest Pop-Up Retail and Event Marketing Trends in 2019
From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year. Retail spaces become media spaces and they are data-driven Stores are not only a point-of-sale but also points of experience becoming marketing campaigns of their own. This aspect makes them both functional and emotional points, with a gap no longer existent between the online and offline experience. Since they are a rather holistic centre of the brand’s identity, they are too data-driven. This means that they a resourceful case study for the brand where the information collected can determine things such as product
Donuts Long-Term Pop-Up Store at Príncipe Pío in Madrid
After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered new innovative methods to create doughnuts. Yet, he was not authorized to bring the ingredients he saw in this trip. Instead, he made a unique formula that applied to the standards set in Spain, using different flours and a variety of other ingredients that eventually led
Go—PopUp brings Donuts to Príncipe Pío in Madrid with a store open today!
In celebration of international doughnuts day we are happy to announce our second work with the brand, after opening its first permanent store, ‘Oh My Donuts’, in Barcelona at the end of last year. This event will get sweeter every time, as clients experiment with different toppings while personalizing their doughnut of choice, and try for the very first time the Donuts ice cream! With this store, we have created a huge buzz already, being featured in Elle, Time Out, Madrid Secreto, Cosmopolitan and inforetail. If we find ourselves in Madrid, which is hopefully soon, it will be a stop we will
Kaotiko’s Premium Pop-Up Store at intu Puerto Venecia
intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120 m². Kaotiko began its fantastic journey in 1999 with a very clear mission: to bring fashion to the street. It has established itself in the Spanish market as a benchmark for urban fashion and street style, going from spontaneity to the maturity of a brand with its own style that in 2017 achieved more than 12 million euros revenue. Since its inception, Kaotiko is still committed to a local textile
Winter Is Not Coming — Experiential Marketing Pop-Up Event for Canary Islands in London
The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing Promotion Event for Canary Islands Tourism Campaign Duration of 3 days in a high frequented A-Location in London Create awareness and reach new audiences for the Canary Islands as a travel destination The goal was to transport the campaigns core message Winter is not coming and transport the feeling of the seven islands where the sun always shines. From volcanic landscapes to ancient forests, endless beaches or peaks so high they
How-to hire the right staff for your Pop-Up Store
Pop-up stores come in all shapes and sizes, so what kind of people are needed to hire for your pop-up concept? You’ll get into the challenge on planning and finding the right people for your pop-store concept to make it successful. But don’t worry too much, our pop-up retail experts have prepared some valuable insights and guidance to help you choose the right ones. Where to start? You have the perfect pop-up shop for your idea, products and activities are set, now all that is left is to present it. If your merchandise is of true value, but it is not
A POP-UP SUCCESS
Pop-up events considered live communication and experiential marketing have become the latest marketing asset. But what is a pop-up success? One key strategic element strategy is to present a new idea in an innovative format. //Have a clear vision of your goal and know how to measure it. A pop-up doesn’t necessarily have to sell anything. It is not about revenue, but much more. It is about creating a new worthwhile experience for your customers. A pop-up wants to create a huge buzz and new customer touchpoints. It’s important to deliver the idea you have set in an innovative way. The idea must
Goop’s Pop-Up Store in London has now become permanent
Gwyneth Paltrow’s lifestyle shop arrived in London back in September as a pop-up, now after its grand success, it will stay in the city for long-term. The store located in Notting Hill is stocked with health supplements, skin care products, homeware, clothing and accessories - all curated under the fresh style of the Goop. During a study done in July of last year, the company was estimated to worth $250 million, while in that time only having one permanent shop in LA, and a few pop-up shops around the United States. It was also not a surprise that its first international brick
Property Tech Roundtable Madrid – Creating the Future of Retail
We're excited to announce, that Go—PopUp is attending the PropTech Roundtable Madrid next Tuesday, the 22nd of January 2019. Among the CEOs of Idealista, Badi, Housell and MisOficinas, our CEO David Pérez will discuss our leading role for short-term commercial property. We will have the opportunity to exchange knowledge and practices with those successful leaders in the industry, to continue contributing to create the future of retail. Upfront to this important event, David gave us and our clients and partners some insights and previews on what to expect this year from us and the market we're in. Almost five years ago, we
El Paracaidista Opens the Biggest Pop-Up Store in Spain
For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid. The event put in display more than 100 textile and industrial design brands, that share in common design excellence, craftsmanship and sustainability. It focuses most importantly on emerging local brands that provide an authentic experience to visitors trying to find different presents. “We look at emerging brands and new designers with great potential and we give them the opportunity to have direct access to the final customer through our flagship of C / Palma and, in the imminent future, in other spaces managed by
The Cube – Diagonal Mar’s New Pop-Up Space
Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona, the space creates an opportunity of visibility for various brands. For both new entrepreneurs and large firms, The Cube is a pop-up space dedicated to sharing ideas and projects in one of the most popular places in the city. Diagonal Mar shopping center wants to bet and make known initiatives and projects that can be extended. Fashion, technology, food, culture, sports, health, beauty
Amazon’s Pop-Up Store in Madrid
The 1,000 square meters pop-up space is divided into two floors, where clients can experience the company in a different way. For Black Friday and Cyber Monday, Amazon brings its top brands such as L’Oreal, PlayStation, iRobot, Estrella Galicia and Philips
Donuts opens its first Pop-Up Store in Spain
For this project, Go—PopUp was responsible for finding the perfect live communication location in Barcelona at the recognizable Diagonal Shopping mall. The pop-up is a stand that offers the opportunity to enjoy a round and unique moment, where you can personalize your doughnuts in a variety of fillings, coverages and toppings for any taste. This delicious experience is located the bottom floor of the shopping mall, along other popular brands, where it will stay till January 31st. Definitely a sweet event that would be difficult to pass! Discover our Shopping Centers
Facebook opens Pop-Up Store in Cologne
On 16 and 17 November, Facebook stages a pop-up store in Hohe Strasse 68-82 in Cologne. The Germany's first Meet Facebook. You ask. We answer. Event in the heart of Cologne's city center is for everyone who wants to experience Facebook up close. For Facebook this is the first stationary pop-up store in Germany, comparable or similar formats take place in London, Dublin and the USA. In cooperation with Go—PopUp, a global agency specializing in pop-up stores, the rental agreement for the prime location in Cologne was provided by the nationwide real estate company storescouts based in Düsseldorf, which specializes in
Create your own music at Sony’s new pop-up in NYC
Sony has launched a pop-up store in New York where visitors can leave the experience with their own mix based on their body language and heartbeat. Truly one of the most innovative pop-up ideas yet, upon entering the store and exploring the installation, the space observes guests body language and translates it into a musical track. This is then complemented with the rhythm of the person’s heart to create the final track to download, know as MeMix. This all comes with Sony’s vision of deep consumer as “technology and music, when combined, can deliver the unique experience.” To complement what is possibly
Never lose a booking : Activate Notifications
As landlords part of Go—PopUp, we want you to gain the most benefits of your space throughout service. One of our main objectives as a team is for your pop-up store to have many booking requests, so in order to achieve this with the most success, we have set a few simple steps and tips you can’t miss as owners of pop-up spaces in Go—PopUp. Log in to your account A straightforward but unmissable step; in order to log in to your account, you simply click on the “Login” button at the top bar. A bubble will appear, asking for the basic,