As most of us start to enjoy "controlled" freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies and when looking at the future, Holiday season and pop-ups could be the perfect match to face the challenges retail is undergoing. //Future scenarios Many brands have struggled over the last few months: shops have been closed, but rent had to be paid. Even now, with the process of returning to normality, many shops haven't been able to open as following social distancing rules is just not sustainable. The possible outcome is that

In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some changes show how COVID-19 draws attention to sustainability.  Sustainability is not a new concept, nor in retail nor in other industries. Over time changes in ethics and societal beliefs have pushed the topic of sustainability to become part of the best practices of each brand or sectors.  Sustainability has a large meaning and a recent study, by Dr Paul Bain,  has shown that people understand it in four different ways. Generally speaking,

During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how to communicate with consumers during COVID-19 and how to promote my products or services but sensibly? I have already shared some cultural tensions the lockdown has highlighted, you can read the article here and learn more about it. Some of those same cultural tensions are causing a shift in the way companies communicate with their customers, no matter what channel they use.   //Three cultural tensions and communication I would like to focus on three central

Hosting an online pop-up is an incredible opportunity to entice the attention of your community. For your pop-up to be appealing and successful, you should take into account some characteristics your pop-up should have. Also, you should put into place a little strategy to maximise the time you are spending with the participants, that is why we want to share with you how to create a successful online pop-up store.  Remember, your pop-up should have an added value to the purchase experience. Use your expertise to create this value so more customers will participate, again and again. //What you should keep in mind Structure

Despite the turmoil we are going through, pop-up shows that they can adapt to these difficult times. We continuously monitor how companies, retailers, organisations and even institutions are using pop-ups as flexible solutions. There are some alternative and mobile pop-ups, inspirations in COVID times. Now, more than ever, we need secure solutions to reach out to our customers. As most of the world is still in quarantine, in some countries, the restrictions start to loosen up. And, it is still unclear how stores will be fully operational while guaranteeing the WHO's guidelines.   //Inspo from the past Most of the time, when talking about

Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than ever, how much we need flexible solutions to survive this turmoil. Some of these cultural tensions will last even after the peak of crises will be over, some will become the new normal, only time will tell.   //Rapid changes and pop-ups as solutions  Lockdown vs globalisation: the lockdown has exposed if we had any doubt, how interconnected we are. We depend on each other's economic functioning and social mobility. Therefore, local governments

Sustainability is a mega-trend forcing companies to change their way of producing, to lower the impact they might have on the environment. It is also forcing companies to take further measures which are essential for their customers. Today, consumers are extremely informed and are prepared to judge hard if they believe that a company has not jumped yet on the sustainability wave. We give you 3 sustainable actions for a more ecological pop-up store. According to the research company JWT Intelligence, 92% of consumers want to live more sustainably. And the most exciting fact is that they are willing to pay

CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores.   Cities are organic and change constantly. It is quite natural, societies change and cities are just a reflection of what are the new needs and desires of those societies. Public spaces have always been a crucial reality of any society. Politics, in ancient Greece, was born in the very core of the function of the public space. Nowadays, however, public spaces such as squares and parks can be challenging when it comes to using this space for the

Booking's Pop-Up Theme Hotels is the last attempt of the international company to remain the leader of the competitive travel industry. The travel industry is today one of the economy's leading sectors worldwide. Indeed, according to The World Travel & Tourism Council (WTTC), this sector supports 1 in 5 jobs around the globe, generating 10% of the global GDP. The traveling scenario has changed over the last 20 years, thanks to more competitors, start-ups, and the internet. The result is that nowadays you don't need to be rich to travel. Travelers' profiles have also changed. It includes solo travelers women, families living